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Work Background
CurrenxieHead Of Marketing
Nov. 2021 - Feb. 2026Global marketing lead. Responsible for global marketing strategy and the development of product awareness, engagement, and
activation in new markets. Strong execution results across Asia, Europe, UAE and more. Currently leading a high-performing team to execute integrated campaigns that drive client acquisition, activation, and retention.
Analyze market trends and competitive activity to identify opportunities for differentiation and innovation in Currenxie's product offerings. Partner with product, sales, and customer success teams to ensure cohesive messaging and exceptional client experiences.
Manage budgets and KPIs, consistently delivering campaigns with maximum ROI and impact.
Key wins: Increased brand visibility by 36% YOY through targeted thought leadership campaigns and PR strategies. Drove a 40% uplift in user acquisition by implementing data-driven marketing initiatives aligned with customer needs. Established Currenxie’s presence in new markets, contributing to a 25+% increase in cross-border transaction volumes.
HSBCProduct Marketing Lead - PayMe
May. 2019 - Nov. 2021Product marketing lead for Hong Kong’s #1 payment app. Led the overall product marketing strategy for PayMe and PayMe for Business in Hong Kong. Led the external media communications plan and worked closely with HSBC's media team to execute. Worked closely with partnership, sales and growth teams to develop a full calendar of high-impact consumer and merchant campaigns. Responsible for PayMe's content marketing strategy, supported by the product team on execution.
Played the brand guardian role, ensuring PayMe's position within the market and internally within HSBC was clear and well communicated. Reported on campaign performance and product marketing attribution to the overall business targets. Also responsible for resource and budget planning, as well as the onboarding and management of creative and media agencies.
HAXMarketing Director, Venture Capital
Jul. 2017 - Dec. 2018Shenzhen, Guangdong, ChinaMarketing lead for HAX, the world’s first and most prolific accelerator for hardware and connected devices, with offices in San Francisco and Shenzhen, China. HAX is a program of SOSV, a global venture capital firm with over $400M in assets under management.
Sysomos (acq. by Meltwater)Head of Content Marketing, Editor-in-Chief
Apr. 2015 - Dec. 2016Marketing and editorial lead. Responsible for executing marketing plans and programs that quantifiably contributed to lead generation; management of content across social platforms and web properties.
TIBCO Software Inc.Product Marketing Manager, Global Consulting Services
Mar. 2014 - Feb. 2015Responsible for outbound marketing activities for TIBCO Services offerings. Developed message positioning for product line. Supported sales enablement with tools and assets that accelerated the sales cycle. Planned and executed marketing programs that drove demand for services solutions.
TIBCO Software Inc.Senior MarCom Manager, Lead Copywriter & Editor
Jul. 2010 - Mar. 2014Palo Alto, Calif.Oversaw direction and development of content across corporate channels
- Built editorial division from the ground up
- Developed strategic messaging for high-profile initiatives, campaigns, and events
- Orchestrated content requests across departments, balancing workload across available resources
- Conceptualized creative direction for TIBCO events, lead on messaging for annual user conference
- Spearheaded and managed the redesign of TIBCO website, single largest rework in company history
- Regular contributor to company blog, showcasing customer success stories - Much, much more...
TIBCO Software Inc.Public Relations Manager
Aug. 2009 - Jul. 2010Managed public relations and provided senior executives with counsel on communications strategy. Oversaw PR agency and projects, including proactive media relations, product announcements, press releases, industry award submissions, and speaking engagements.
Burson-MarstellerAssociate, B2B Tech
Oct. 2007 - Apr. 2009Public relations executive for Hewlett-Packard, Technology Solutions Group.
- Led PR strategy for two HP divisions: Data Center
Transformation (DCT) and Business Critical Systems
- Served on specialized team dedicated to high-profile executive
engagement and initiatives related to international business,
competitive, and channel press
- Oversaw HP DCT customer reference program; restructured
process, resulting in faster request turnaround time and
increased customer participation
Porter NovelliAccount Executive, B2C Tech
Mar. 2005 - Oct. 2007Public relations executive for Hewlett-Packard Direct (B2C eCommerce) and Yahoo! International.
HP Direct:
Account lead for consumer, trade, and business press activities;
responsibilities: annual plans, proactive media relations, press
releases, speaking engagements, award submissions, media
training
• Spokesperson/event planner for HP at corporate events:
analyst and press conferences, prominent consumer media
events
Yahoo! International
Pitched international media correspondents to secure brand
placement in global publications (non-US outlets) and promote
Yahoo! product offering awareness worldwide
• Founded company’s international correspondent program
(managed relationships/outreach with 80+ members of the
press worldwide)
• Planned and coordinated monthly correspondent events
worldwide; goal: help executives meaningfully engage and
build relationships with foreign press
TBWA\Chiat\DayAdvertising AE & Media Planner
Sep. 2004 - Mar. 2005Account executive and media planner for Adidas and Nissan Motor Group.
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