I'm a marketer by title, a builder by instinct, and a writer who makes the work clearer, braver and more effective.
For 15+ years, I've built brands people choose on purpose. I've turned complex fintech, enterprise and payments products into stories that travel - all across the US, Asia, EU and UAE.
As a marketing lead, I've built and led high-performing teams around the world - and am not afraid of getting tactical and getting my hands dirty in doing the work.
I’m at my best building high-trust teams, simplifying complex value props, and partnering with product, sales, and customer success to create experiences customers remember - and return to.
I turn strategy into measurable growth and have a strong track record of leading go-to-market and activation campaigns.
My experience also spans public relations, corporate communications, product marketing, and advertising (I love writing and creating ads).More...