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Work Background
XeroLead Product Designer
Apr. 2022 - Oct. 2024Wellington, Wellington Region, New ZealandAs a Lead Product Designers, I help define, design and deliver seamless product experiences at a cross functional level at Xero. I work on specific design tasks, as well as assisting others through design collaboration, feedback and mentorship. A Lead Product Designer contribute to the design vision and direction, working with the Design Principal and key relationships Leadership Team. Design practice and thinking Partner with the Product Design Manager and Principal Designer to lead projects and mentor designers. Help drive quality of execution to deliver meaningful experiences.
• Promote the value of design and collaborative practice;
• Conduct desk research including competitor analysis, design trends and 'best of' examples;
• Analyse relevant considerations such as research insights, product strategy and roadmaps, technical environment and constraints;
• Define and articulate ‘the problem’ – challenge assumptions and 'pre-set' thinking around solutions, agreeing the purpose, principles and vision;
• Challenge current solutions, by exploring ideal future concepts and identifying new interaction solutions and patterns that meet customer needs in a better way;
• Collaborate with other designers to test ideas, share challenges, mentor others in their work, provide feedback and build quality in the practice. Design research and testing Partner closely with Design Research team to identify research opportunities, plan and undertake research and testing.
• Undertake synthesis of research data, drawing out and articulation of insights;
• Conduct user testing in conjunction with the Design Research team;
• Influence, challenge and support designers to deliver high quality product experiences;
• Work with the Product Design Director to contribute towards strategic product initiatives;
• Facilitate cross functional team workshops to bring everyone together at key points in the process and around key decisions.
Optimal WorkshopSenior Customer Experience Designer
Jul. 2018 - Apr. 2022Wellington & Wairarapa, New ZealandOptimal Workshop is building discovery tools for crafting better human experiences. Optimal Workshop software is used by experience designers, information architects and user researchers in over 100 countries and in over 80 languages worldwide. As a CX Designer specialising in Growth, I am responsible for creating experiences that aim to engage users of a product and maximize conversion by understanding motivations and subconscious behaviors. By identifying problems in the system, visualises experiences, and designs solutions. Expertise: UX/CX Research - Gathering research to develop well-informed and effective strategic plans whilst researching users to understand them. This includes:
• A swath of user research methods; e.g. ethnography, card sorting, interviews,
observations, tree testing, user testing, etc...
• Reporting through journey maps, personas, and other artefacts
• Using data-driven research to meet goals UI/Growth Design - Ensure and aim for a consistent user experience throughout the platforms. Competency in product and prototypical designs. This includes:
• Wireframing
• Prototyping
• Testing/Iteration
• Experience theory and research CX Marketing and service design - Translating business targets and vision into tangible marketing designs. This includes:
• Marketing design
• Competitor Analysis
• Customer Analysis
• Growth hacking
• Marketing to increase funnel
CDP GroupDigital Media Designer
Jan. 2015 - Jul. 2018Wellington & Wairarapa, New ZealandCDP is a consultant agencies specialised in analytics, planning & data integration. Primarily working with the marketing team to create a wide variety of marketing and sales material for CDP events. I was responsible for maintaining, redesigning the company websites and working with various content owners to ensure they stay up-to-date. I worked closely with the in-house developers to create engaging end-user experiences for our software products. Responsibilities: • Microsites for marketing campaigns
• Infographics and technical presentation diagrams
• Print-based brochures
• PowerPoint templates
• Business cards
• Company letterheads
• Icons & Illustrations
• User Interface design Clients: • CDP Group
• StrategyBlocks
• Mero
• Sentio
• NZ Customs
M&C Saatchi GadJunior Art Director
Jul. 2013 - Dec. 2013Paris , FranceM&C Saatchi.GAD is an advertising agency in Paris created in 2005 in partnership with the leading independent global network, M&C Saatchi. My role included helping the other art directors pitching for multiple competitions, communication campaigns, editorial design, print, booklets, web banner, e-mailing, and flyers. Clients: • Havana Club
• Ballantine’s
• Jameson
• Terre de Whyskies
• La Banque Postale • Yves Rocher
• Elle & Vire
• Usine Mode et Maison
Anges et DesignJunior Art Director
Jun. 2012 - Sep. 2012Paris , FranceAnges & Design is a branding and design agency in Paris created in 2006 which assists companies and institutions in managing their identity, products, production sites & their offices. My role included helping the other art directors pitching for multiple competitions, branding, logotype, Font Design, editorial design & booklets. Responsibilities: • Designing new ways to define the brand’s spirit through their logotype. • Proposing different layouts of a booklet’s mock up.
• Finalising all graphics used to identity a brand.
• Working on typography.
• Assist in the smooth running of the OK to Print.
• Responsible for the deployment of a visual brand. Clients: Fédération Française de Cardiologie, LEEM (Les Entreprises du Médicament), Juraflore, Pyrenees (Vineyard & Cellars), Gescia, Le Vésinet.
BetwinJunior Art Director
Jan. 2012 - Mar. 2012Paris , FranceBetwin is an innovative consulting firm based in Paris. They offer strategic insights, creative design, and operational know-how. They always place people at the centre of their thinking. My role included offered me the opportunity to work on advertising campaigns, billboards, promotional events, logotype, booklets & kakemonos. Responsibilities: • Planning how to stage a product or message.
• Proposing concepts to be used in media campaigns including billboards, newspaper inserts as well as TV and Radio commercials. • Determining the visual medium for communication.
• Finalising the campaign.
• Designing a booklet promoting a brand’s products.
• Responsible for the deployment of a visual brand. Clients: Kiri, Babybel, Levis, Concorde Hôtels & Resorts, Franck Provost, Brossette, MAN, Playtex.
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