Golden Sky NaturalsFounder
Jan. 2018 - Jan. 2023Chandler, Arizona, United StatesLaunched and managed 0 to 1 product for direct-to-consumer personal care brand
Maintained multi channel e-commerce and wholesale/retail channels including Amazon, Faire, Zulily, Frontier Co-Ops and other local retailers
Achieved #4 ranking in Natural Deodorant ranking on Amazon
Conducted market research to find the niche market we can serve with an all-natural deodorant
Created product roadmap, formulations, testing, quality control and launch of all products
Built and managed DTC e-commerce store on Shopify
Analyzed data to drive sales channels, determine best sellers, and improved upsell & /cross sell during checkout
Evaluated data to find and segment customers based on order placement to create custom email marketing campaigns
Exhibited at Expo West in 2018 and 2019
Created Pitch Deck and pitched to investors