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Work Background
doxoHead of Communications
Oct. 2020Seattle, Washington, United StatesLead public relations and communications strategy for fintech startup serving 10M+ consumers and 120K+ billers nationwide. Oversee internal team, agency partners and contractors to drive national visibility, thought leadership, and brand trust. Spearhead integrated programs across media relations, executive communications, data storytelling, crisis management, and brand development:
•Product Launch PR Campaigns: Oversee campaigns for major product rollouts, coordinating media outreach, messaging strategy, and cross-channel content to drive national awareness and user adoption.
•Data-Driven PR Campaigns: Launched and scaled the doxoINSIGHTS program, leveraging doxo’s proprietary bill pay data to secure over 1,000 annual media placements.
•Executive Thought Leadership: Position executive team as industry leaders through proactive media engagement and interviews with top-tier outlets including CNBC, Forbes and Fortune.
•Reputation and Crisis Management: Built and managed a cross-functional program to monitor and protect brand reputation across media, reviews, and digital channels, ensuring strategic response to emerging issues; maintain consistent 4-star rating across eight review sites, and a negativity score of less than 20%.
•Content & Social Media Strategy: Execute strategic content strategy (blog, social, email marketing & collateral) to support media relations, social media and reputation efforts.
•Awards Program: Lead end-to-end strategy for awards and recognition, earning accolades from Inc., Deloitte, Great Place to Work, and others to strengthen employer brand and industry credibility.
•Brand Building: Develop positioning, messaging, mission, vision and visual identity for the doxo brand as it evolves.
Hiya Inc.Vice President, Corporate Marketing & Communications
Nov. 2015 - May. 2020Greater Seattle AreaFounding member of the executive team responsible for building and scaling Hiya’s global brand and communications strategy from spin-out to market leader. Led a team of four and two agencies to build awareness and credibility for the company’s robocall protection platform, used by 500M+ users through partners like AT&T, Samsung, T-Mobile, and Comcast. Developed the brand voice, public relations strategy, and internal communications tools that drove rapid global expansion:
•Brand Launch: Spearheaded Hiya’s launch from Whitepages in 2016, crafting the messaging that positioned the company as the leader in voice intelligence and protection.
•Media Relations: Led B2B and B2C comms strategy, securing high-impact coverage in NBC Nightly News, The Today Show, WSJ, Forbes, and CBS This Morning.
•Executive & Policy Thought Leadership: Elevated Hiya’s role in national telecom policy by creating a government relations program; hosted the FCC Chairman in Seattle and built relationships with key regulators.
•Internal Communications: Built and ran a transparent, values-driven internal comms program, including bi-weekly all-hands across Seattle, London, and Budapest to foster cultural cohesion and strategic clarity.
•Awards Program: Designed an award program that consistently earned Hiya accolades from Forbes, Seattle Business Magazine, Fierce Wireless, Built In, and more.
•Content & Social Media Strategy: Developed and executed a strategic content strategy (blog, social, email marketing & collateral) to support ongoing sales and business development efforts.
•Event Strategy: Oversaw end-to-end event programming, from the annual customer summit to global trade shows and team offsites.
Pro.comHead of Organic Growth & Communications
Nov. 2014 - Nov. 2015Greater Seattle AreaOversaw a team consisting of one full-time person, five freelancers, and four agencies focused on driving organic growth for home services marketplace with more than 60M in funding. •Public Relations: designed B2B and B2C PR strategy; managed both business and consumer agencies to secure coverage in outlets that included the New York Times, TechCrunch, Seattle Times, and Inman News.
•Content Creation: built and launched strategy; oversaw editorial calendar, and team comprised of one editor and five freelancers that produced 1-2 original content pieces per day. •Content Syndication: launched program, securing Yahoo, Reviewed.com and Better Homes and Garden Real Estate as partners; grew referral traffic 1500%.
•Partnership Marketing: responsible for all co-marketing initiatives that included Zillow, August Lock, and House Logic (NAR).
WhitepagesDirector of Corporate Marketing & Communications
Jan. 2012 - Nov. 2014Seattle, WAOversaw a team of six people and three agencies who collectively worked to drive awareness, usage, satisfaction and loyalty for largest online people search and identity verification platform. •Public Relations: built and ran public relations program designed to build awareness for the Whitepages (B2C) and Whitepages Pro (B2B) brand. (Specifics outlined below under Senior Public Relations Manager)
•Internal Communications: worked closely with executives to lead internal communications strategy including the development and implementation of corporate values and employer value proposition.
•Corporate Rebrand: led 2014 initiative that included new positioning, simplified brand architecture, revised product naming convention and updated visual identity across all web and mobile products.
•B2B/SaaS Business Launch: led go-to-market strategy for Whitepages Pro (now Ekata). Created brand positioning and spearheaded lead gen tactics that included tradeshows, public relations, email, and online advertising.
WhitepagesSenior Public Relations Manager
Sep. 2009 - Dec. 2011•Media Relations: worked closely with trade, tech, business, and consumer media to secure coverage in a wide range of outlets including the Wall Street Journal, TechCrunch, Real Simple, MediaPost, and Adweek.
•Executive Thought Leadership: developed executive thought leadership program to raise the profile of the company and its executives through articles published in Mashable, Mobile Marketer, and HuffPost.
•Awards Program: scouted out and applied for opportunities that won three Webby Awards and secured “Best Places to Work” recognition from Seattle Business Magazine and Puget Sound Business Journal. •Social Media: created, launched and executed the company’s social media strategy.
Blue NileHead of Public Relations
Oct. 2007 - Sep. 2009•Communications Strategy: Led media strategy for the company; acted as spokesperson, pitched the media, wrote press releases, ran awards program and speakers bureau, oversaw social media strategy and supervised crisis communications. •Executive Counsel: served as counsel to executives for internal and external communications; conducted media and speaker training, and drafted all executive internal communications.
•Media Relations: worked closely with business, consumer, tech, and trade media; secured executive profile stories in top tier publications including the New York Times, the Economist, and BusinessWeek. •Investor Relations: helped develop consistent financial messaging throughout earnings reports, conference call transcripts, annual reports, investor presentations and media coverage.
E*TRADE FinancialSenior Corporate Communications Specialist
Apr. 2006 - Oct. 2007•Collaborated with product marketing teams to create and implement communication plans for product launches. Managed awards program, speakers bureau, media newsletter and community relations.
E*TRADE FinancialCorporate Communications Specialist
Apr. 2004 - Apr. 2006•Wrote and edited communications collateral including press releases, media alerts, media pitches, by-lined articles, award submissions, website and intranet content, executive presentations and internal memos.
Regal Entertainment GroupJunior Publicist
Oct. 2003 - Apr. 2004•Wrote and edited public relations material, developed and leveraged relationships with local and national advertising, entertainment, and music media.
ELLE MagazineFreelance Editorial Assistant
Nov. 2001 - Feb. 2002•Wrote and edited copy for the publication. Fact-checked, credit-checked, and researched information. Acted as a cross-functional liaison for inter-departmental collaboration.
CNET NetworksPublic Relations Coordinator
Feb. 2000 - Feb. 2001•Wrote and edited executive biographies, press releases, media alerts, and other communication materials. Secured speaking opportunities for CNET executives at major events including PC Expo, AdTech, and Comdex.
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