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Work Background
Medier AgencyDirector of Public Relations and Events
Jul. 2024 - Sep. 2024CyprusiGaming 2000+ employees Medier Agency serves B2B companies (5+) and B2C brands (50+) on the international iGaming market. Soft2Bet is the biggest one. Responsibilities:
Operational structuring of activities for all the brands
Participation in iGB, Sigma exhibitions preparations
(up to 11 booths)
Processes establishment in cooperation with other
departments
SERM, ORM, SMM for all the assets
Management of a team of 10 people, hiring Achievements:
Prepared strategy and structure of operational work
Hi-evaluated participation in the exhibitions (total 13
booths)
Hired team for ORM and project management work
Team building and management to make a synergy
between existing team and new-comers
TECHIIAChief Public Engagement Officer
Jul. 2019 - May. 2024Limassol, CyprusTECH / IT / Enterprise
1000+ employees TECHIIA Holding was founded in 2018 with the aim to bring to life innovative projects that contribute to the world's progress. TECHIIA Holding's professional areas are esports, gaming merchandise, Software Development, and others. Among TECHIIA projects are WePlay Holding, Enestech, Aestech, WP Merchandise, Culver Aerospace, etc. Responsibilities:
Creation and implementation of marketing and communication strategies for holding company, founders, C-level managers, and 10+ assets.
Management of a team up to 22 people.
Government and association relations.
SERM, ORM, digital marketing, SMM for all the assets.
NDA project - developing and launching a FinTech product from scratch (positioning, design, website development, digital marketing, exhibition participation etc.).
Achievements:
Successfully built the image of TECHIIA holding as a business and two founders on the international level
Reached the TOP of many media rates for SCR, HR projects, and the founders.
Realized program in cooperation with the Ministry of Digital Transformation of Ukraine.
Developed and released product marketing campaigns for holding assets.
Ukrladfarming holding (including Avangard)Deputy Managing Director for External Communications
Jul. 2018 - Jul. 2019Kiev Region, UkraineEnterprise / Agro
1000+ employees Ukrlandfarming is one of the largest agricultural holdings of Ukraine, founded in 2007. Land bank — 330,000 hectares in 22 regions of Ukraine, with more than 3000 employees. Ukrlandfarming is a member of the Federation of Employers of Ukraine, the Ukrainian Agrarian Confederation (UAC), Ukrmyasoprodukt, the European Business Association, and the U.S.-Ukraine Business Council. Avangard is a part of Ukrlandfarming, one of the largest agro-industrial companies of Ukraine, specializing in the production of eggs and egg products. The structure includes feed plants, incubators, poultry farms, and warehouses for long-term product storage. The company is the largest exporter of eggs and egg products to more than 40 countries of the world, mainly to the Middle East, Africa, Asia and the EU. Responsibilities:
Develop and maintain MarCom strategies for the holding company, the owner, and C-level managers.
Creation and implementation of marketing strategy for ™ Kvochka (FMCG, eggs). Government and association relations. Achievements:
Reached the TOP by the number of mentions in major national media after 4 years of company’s "silence". Crisis communication resolved a problem and opened negotiations with investors.
The concept of CSR increased the efficiency of communication with government authorities.
Provided research and prepared of road-map of entering the EU market for the next 2 years.
LuxoftDirector of Public Relations
Aug. 2015 - Aug. 2017Kyiv City, UkraineIT / IT outsourcing 4000+ employees Luxoft, DXC a Fortune 500 Global Tech Company, one of the largest IT companies in Ukraine. Domains: finance, automotive, energy, retail, healthcare, tourism, media and entertainment, etc. Responsibilities: To develop and implement the communications strategy for Luxoft Eastern Europe (external).
To gather two associations (IT Ukraine and IT Committee of European Business Association) and provide the lobbying of IT industry’s interests on the Ukrainian market in front of the government.
To develop a system of external communication aimed to attract new customers. Achievements: Developed communications strategy for Luxoft Ukraine.
Developed communications strategy for IT industry for 2016 (as working group of IT Committee EBA).
Systematized cooperation with industrial and business associations, and developed unified communication for developing an image of IT industry.
Established government relations (Ministry, Parliament, Presidential Administration).
Established analyst relations (ISG, Gartner, Avasant, Zinnov, etc.).
NemiroffHead of Public Relations Department
Apr. 2014 - May. 2015Kyiv, UkraineFMCG 500+ employees Nemiroff is one of the most successful businesses in Ukraine. The company tops a chart of vodka product exporters with the mark Made in Ukraine. The goods with Nemiroff labels are sold on five continents in more than 80 countries of the world. Before the beginning of the full-scale war, the company was one of the top ten most popular vodka brands in the world and one of the top three main suppliers of vodka products to global Duty-Free and Travel Retail shops. Responsibilities: To develop and maintain crisis communication strategy. To establish media relations with industrial and business journalists. Government and association relations. Achievements: Crisis communication supported the business strategy to resolve a corporate crisis.
Established media relations helped to deliver key messages and company’s position.
Media Group Ukraine LLC Head of corporate communication
Jun. 2011 - Dec. 2013Kyiv City, UkraineMedia 1000+ employees Media Group Ukraine - the one of the largest and diversified media holdings of Ukraine, which existed until July 2022. Holding united television, publishing and new media projects of the SCM group of companies. The holding was a professional investor in the Ukrainian media business. SCM is Ukraine’s largest investment group that has a global presence. SCM invests in Metals and Mining, Energy, Minerals, Banking and Finance, Telecoms, Retail, Agriculture and Transport and Logistics. SCM businesses and holding companies currently operate in Ukraine, Cyprus, The Netherlands, Italy, Bulgaria, Switzerland, the UK, and the USA. Responsibilities: To create a communications ecosystem after merging SCM media assets into a media holding.
To develop a communication strategy, the main goals are to establish synergy between media assets and to position media as a business.
To club together a communications team of 8 assets, to provide people management.
To start and implement SMM for all the assets.
To provide communication support before, during and after the launch of the new NLO TV channel.
To develop a project to prevent content piracy.
Association relations. Achievements: Developed communications strategy making maximum use of the synergy possibilities of the media holding assets.
Created a strong team of Marketing Communications and Public Relations experts of 8 assets.
Created media school “Media for media: how journalists can use the content”, involved industrial and business journalists, bloggers and influencers from 30+ media.
Created the anty-piracy project The Clear Sky and united 3 Ukrainian media groups to provide this project.
Developed a data flow management system within the media holding and SCM Group.
Sony Ericsson Mobile Communications International ABHead of press-office in Ukraine, Belarus' and Kazakhstan
Jun. 2009 - Apr. 2011Kyiv City, UkraineTECH
50+ employees Sony Mobile Communications Inc. was a multinational telecommunications company founded 2001, as a joint venture between Sony Corporation and Ericsson. Sony acquired Ericsson's share in the venture in 2012. In 2021 Sony integrated its electronics businesses including Sony Mobile into one company called Sony Corporation. Responsibilities: To boost a market knowledge about company’s product innovations.
To adapt and implement global communication strategy on the local markets.
To establish strong media-relations.
To cooperate with SMM team on content creation field. Achievements: Significantly increased a Sony Ericsson brand trust.
Adapted and localized MarCom strategies for more than 10 company products.
Conducted massive PR campaigns in Ukraine and Belarus, established communications process with Kazakhstan media, which allowed Sony Ericsson to get smartphone users loyalty.
MarCom projects made a boost in company’s social media pages and engaged a lot of fans.
Been honored by head-office for efficient implementation of global communication strategy.
Fozzy GroupHead of PR department
Oct. 2008 - Jun. 2009Kyiv City, UkraineRetail
1000+ employees Fozzy Group is one of the largest trade industrial groups in Ukraine and one of the leading Ukrainian retailers, with over 700 outlets all around the country. Besides retail, the Group has business interests in food production, bank business, IT, logistics, and restaurants. Responsibilities: To establish Public Relation function from scratch
To conduct a holding reputation research
To develop a communication strategy To build media relations Achievements: Conducted a complex holding reputation research and created communications strategy for the holding and it’s products
Created a special project aimed to establish relations with the national and regional media
PEOPLE netHead of PR department
Jul. 2006 - Sep. 2008Kyiv City, UkraineTelecommunication
300+ employees PEOPLEnet is the first national 3G CDMA mobile telecommunication operator in Ukraine, established in 2006. Responsibilities: To establish a public relation function from scratch.
To develop a communication strategy aimed to help gather the audience on a highly competitive market of mobile services.
To boost media knowledge about the advantages of the next generation of telecom services.
Community cooperation.
To create an employee branding strategy and Internal communication programs Achievements: Made a research of the media landscape. Developed marketing, communication and media relations strategy.
Developed a communication campaign (as a part of MarCom strategy) for launching a new. telecommunications operator. As a result - 100+k customers within the first year. Established “PEOPLEnet Club” of beta-testers (influencers, bloggers and journalists). Efficiency of the communications was proved by connection of 100 thousand subscribers. Created and implemented an educational course “3G journalism” and engaged 30+ journalists, bloggers and influencers. Arranged a press tour to the R&D Center of Huawei (manufacture and installation of CDMA. equipment) in Beijing, Shenzhen (China) and Hong Kong. Developed an employee branding strategy which helped to hire the best experts on the market.
Golden Telecom PR manager
Nov. 2003 - Jul. 2006Kyiv City, UkraineTelecommunications
500+ employees Golden Telecom was founded in 1996 as a joint Ukrainian-American enterprise, a provider of integrated telecommunications services for corporate clients and operators. In 2008 parent companies Golden Telecom Incorporated and Vympel Communications merged. Golden Telecom began to serve clients as the Beeline brand. In September 2013 Golden Telecom stopped providing mobile communication services on the territory of Ukraine and in 2015 it ceased its activity.
Responsibilities: To provide a public relation function.
To create and implement communication campaigns aimed to inform customers about new opportunities.
Event management. Achievements: Established media-relations and became a founder of “Media Club” with journalists and bloggers.
Developed integrated marketing and communication campaigns which helped to retain clients.
Organized 30+ events for customers and media.
MAS Elektronik AGMarketing communication manager
Feb. 2002 - Oct. 2003Kyiv City, UkraineMAS Elektronik AG was founded in 1991. The company is well-known as a manufacturer in the field of high-quality home entertainment products with the XORO brand since 1999. Responsibilities: To adapt and localise MarCom strategy for Ukrainian market
To provide a public relation function.
To create and implement communication campaigns aimed to inform customers about new product. Achievements:
Entered marked with an adapted the marketing communications strategy. Established relations with the media.
Implemented 30+ cross communication projects.
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