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Work Background
Technology Association of GeorgiaProduct Management Society Board Member
Oct. 2023 - Nov. 2024Atlanta, Georgia, United States
FanDuelProduct Director, Organic Growth and Partnerships
Jun. 2022 - May. 2024Atlanta, Georgia, United States➔ Spearheaded the successful re-design, migration, and re-launch of the core FanDuel web domain, creating incredible growth across the full customer lifecycle. ➔ Developed and implemented a comprehensive product vision and strategy for a cross-team Product SEO discipline, significantly enhancing organic growth with a focus on non-branded organic search volume. ➔ Motivated, coached, and directed multiple teams to create systematic data powered content, boosting organic, non-branded traffic by over 2,000%
MobivityHead of Product and Partnerships
Feb. 2019 - Jun. 2022➔ Launched an innovative iGaming promotions product that integrated mobile gaming with tangible rewards, opening multi-million-dollar industry opportunities.
➔ Established strategic partnerships with Google, PepsiCo, and mobile operators, driving substantial business growth and delivering personalized client solutions.
➔ Led the creation of Subway’s personalized offer management platform, delivering billions of unique offers to customers, enhancing customer engagement and loyalty.
MoxieDirector, Digital / Mobile Solutions
Nov. 2015 - Mar. 2017Greater Atlanta Area
MoxieVP, Customer Experience & Product Solutions
Feb. 2014 - Feb. 2018Greater Atlanta Area➔ Achieved $2.5 Million+ in incremental revenues across top clients such as, Verizon Wireless, Arby’s, Chick-Fil-A, Delta, Ainsworth Pet through implementation of new Mobile Marketing Technology, Personalization & Experience practice. ➔ Improved digital/mobile commerce conversion rates by over 300% and reduced call-in-rates by nearly 25% at Verizon Wireless. Directing a cross-functional team to drive new initiatives and optimizations across digital eCommerce, development of the new MyVerizon App, media attribution, and personalization. ➔ Executed business case development, customer experience design, and product feature prioritization by collaborating across all departments within the agency’s and client’s organizations. ➔ Team development across product managers, consumer experience consultants, and business analysts to cultivate a movement toward cross-trained, T-shaped team members.
MoxieSr. Solutions Consultant | Mobile
Feb. 2014 - Nov. 2015Greater Atlanta Area
HipcricketDirector of Brand Solutions | Mobile Marketing & Advertising Sales and Consulting
Sep. 2010 - Jan. 2014Greater New York City Area➔ Executed, managed, and sold integrated marketing initiatives and mobile technology platform implementation to drive Kellogg’s revenue growth from $200K to $2.5M+.
➔ Helmed the sales negotiation, customer experience design, and sales engineering of a text message-based mobile marketing solution for Kellogg Company that streamlined their loyalty program experience to millions of customers, resulting in hundreds of thousands customers engaged through their mobile device.
➔ Constructed an integrated mobile technology platform integration plan to assist with the mobilization of several top CPG company’s web properties and shopper marketing initiatives. Ex: Kellogg Pringles / Walmart March Madness Promotion 2014, Unilever Axe / Walgreens On-Shelf, KCC Kotex / Target End Cap Engagement
PRIMEDIA Group of CompaniesAccount Executive
Jun. 2009 - May. 2010Dallas/Fort Worth AreaAs a Senior Account Executive, I led large-scale corporate transformation projects to convert national property management corporations from traditional media utilization to emerging digital and mobile advertising solutions.
Global KnowledgeEnterprise Account Executive
Jul. 2008 - May. 2009Dallas/Fort Worth AreaIn this position, I developed, streamlined, and standardized an IT staff training program that addressed specific organizational needs of 50+ enterprise-level corporations. Further, I oversaw strategic consultations and negotiations to design on-going training initiatives.
New Media GatewayClient Engagement Manager
Jul. 2007 - Jul. 2008Combine business knowledge, project management capabilities, and a focus on people to take the lead on delivering results for AT&T: Consumer Marketing & Advertising. Play a pivotal role in day to day trouble tickets, new feature requests, system upgrades, and relationship maintenance.
New Media GatewayBusiness Development Manager
Jun. 2006 - Jul. 2008Expand the company’s product reach and profit revenues by identifying new markets and attracting new clients. Research new business opportunities, identify likely sales points, develop strategic plans and sales strategies, and undertake presentations to and negotiations with prospective customers such as Motorola, Dairy Queen, EDS, ING Direct, AT&T/Cingular, & Allied Solutions.
Learfield Sports MarketingAccount Executive
Jul. 2004 - Jun. 2006One of three original start up members at a new property of Learfield Sports. Controlled a list of over twenty-five existing client accounts and up to sixty potential new accounts, assisting with each sponsor’s marketing/advertising package and specific needs that included signage, radio, promotions, and internet presence.
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