MoxieVP, Customer Experience & Product Solutions
Feb. 2014 - Feb. 2018Greater Atlanta Area➔ Achieved $2.5 Million+ in incremental revenues across top clients such as, Verizon Wireless, Arby’s, Chick-Fil-A, Delta, Ainsworth Pet through implementation of new Mobile Marketing Technology, Personalization & Experience practice. ➔ Improved digital/mobile commerce conversion rates by over 300% and reduced call-in-rates by nearly 25% at Verizon Wireless. Directing a cross-functional team to drive new initiatives and optimizations across digital eCommerce, development of the new MyVerizon App, media attribution, and personalization. ➔ Executed business case development, customer experience design, and product feature prioritization by collaborating across all departments within the agency’s and client’s organizations. ➔ Team development across product managers, consumer experience consultants, and business analysts to cultivate a movement toward cross-trained, T-shaped team members.