FreelanceClient: BazarChic
Sep. 2023 - Mar. 2025RemoteFreelance UX/UI Designer and Web developer mission for a strategic e-commerce redesign focused on product clarity, smoother navigation, and a more modern brand experience. 🎨 UX/UI DESIGNER - Modernize the shopping experience and strengthen the visual identity as part of a marketing repositioning.
- Conducted a UX audit and competitive benchmark.
- Created low-fidelity wireframes, followed by mid-fidelity iterations on Figma.
- Built a full design system and UI kit.
- Organized and presented user testing results.
✅ Result: A smoother navigation flow, clearer offer presentation, and a design aligned with modern e-commerce standards. 💻 FRONT-END DEVELOPER - Transformed the website from a mandatory login system to open browsing up to the checkout phase.
- Implemented product categorization and redesigned the UI/UX across all key pages.
- Collaborated closely with the UX/UI teams to develop a shared design system.
- Improved SEO and enhanced data analytics in collaboration with the marketing team.
✅ Result: Lighter pages, faster load times, and an improved mobile-first experience.