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Work Background
Head of Communications - Culture & Diversity
TanfeethHead of Communications - Culture & Diversity
Aug. 2024Dubai, United Arab Emirates* Led the development and implementation of integrated internal communications, DE&I, and employee engagement strategies, aligning with business objectives and driving positive organizational change. * Oversaw all internal communication channels, fostering a thriving and inclusive workplace culture through engaging content, employee recognition programs, and impactful diversity initiatives. * Successfully managed and executed high-profile events, including the inauguration of the Emirates NBD Operations Center in Al Ain, demonstrating strong project management and stakeholder management skills. * Championed DE&I initiatives, led the development and implementation of comprehensive programs, and ensured compliance with relevant regulations.
Assistant Marketing Manager
Y K Almoayyed & Sons (B.S.C)Assistant Marketing Manager
Dec. 2023 - Oct. 2024Bahrain* Developed and executed comprehensive brand strategies for Kaiyi, Zeekr, and JMC, driving significant growth in brand awareness, market share, and customer satisfaction within the Asia Motors portfolio. * Led the development and implementation of integrated marketing campaigns across multiple channels, including advertising, PR, and digital marketing, to enhance brand visibility and drive sales. * Managed all aspects of brand marketing, including budget allocation, media planning, and agency relationships, ensuring cost-effectiveness and maximizing return on investment. * Supervised and mentored a high-performing marketing team, driving operational excellence and ensuring the successful execution of all marketing initiatives.
Creative Assistant Manager
FlowardCreative Assistant Manager
Dec. 2021 - Dec. 2023Bahrain* Led the development and execution of innovative marketing and branding campaigns across all regions, ensuring consistent brand messaging and high-quality content delivery across all channels. * Successfully served as Interim Creative Director, demonstrating strong leadership and project management skills while driving creative excellence and team efficiency. * Collaborated closely with cross-functional teams, including brand managers, designers, and product teams, to ensure seamless project execution and enhance the overall customer experience. * Stayed abreast of industry trends and emerging technologies, translating insights into innovative content strategies that drive audience engagement and brand growth
Events Management
Mall of DilmuniaEvents Management
Jan. 2020 - Dec. 2021* Served as a key member of the senior management team at Mall of Dilmunia, driving operational excellence and contributing to the overall success and growth of the business. * Managed all aspects of project delivery, from initial planning and budgeting to successful execution, ensuring client satisfaction and exceeding project deadlines. * Built and maintained strong relationships with clients, tenants, and suppliers, effectively communicating project requirements and ensuring smooth collaboration. * Provided strategic guidance and support to senior management, including preparing detailed reports and presentations, and contributing to key decision-making processes.
Project Manager
24F ProductionProject Manager
Aug. 2019 - Jan. 2020Bahrain* Managed client relationships, from initial briefings to project delivery, ensuring client satisfaction and exceeding project expectations. * Developed and executed successful marketing campaigns across various channels, including social media, events, and public relations, for a diverse client base including BBK, Golden Gate, and Salam Air. * Managed all aspects of social media marketing, including content creation, advertising campaigns, and influencer outreach, to drive brand awareness and engagement. * Contributed to all aspects of campaign execution, including event logistics, photography, and videography, ensuring seamless project delivery and exceeding client expectations.
Social Media Community Manager
Seven BrandsSocial Media Community Manager
Oct. 2017 - Apr. 2019Bahrain* Developed and executed successful social media strategies for a diverse portfolio of clients across the MENA region, including Gravity Bahrain, BTEA, Batelco Bahrain, Ooredoo Oman, and Shop Bahrain. * Created engaging and high-quality social media content, including captivating visuals and compelling narratives, to drive brand awareness and audience engagement. * Managed influencer marketing campaigns and implemented SEO strategies, including Google AdWords, to significantly increase brand reach and drive website traffic. * Conducted in-depth market research and analyzed campaign performance data to identify key insights and optimize social media strategies for maximum impact.
Senior Account Executive
Seven BrandsSenior Account Executive
Apr. 2017 - Sep. 2017Bahrain
Account Executive
MOTIV8 Events & Media Account Executive
Oct. 2015 - Oct. 2016Bahrain* Developed and executed integrated marketing campaigns, including event planning, advertising, and digital marketing, to achieve client objectives and drive measurable results. * Managed client relationships from initial briefings to project delivery, ensuring client satisfaction and exceeding expectations. * Successfully acquired new business through compelling presentations and strong client relationships, expanding the agency's client portfolio. * Successfully managed and executed marketing campaigns for high-profile events, including Shop Bahrain and Bahrain International Motorshow, demonstrating strong project management and execution skills.

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