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Work Background
TanfeethHead of Communications - Culture & Diversity
Aug. 2024Dubai, United Arab Emirates* Led the development and implementation of integrated internal communications, DE&I, and employee engagement strategies, aligning with business objectives and driving positive organizational change.
* Oversaw all internal communication channels, fostering a thriving and inclusive workplace culture through engaging content, employee recognition programs, and impactful diversity initiatives.
* Successfully managed and executed high-profile events, including the inauguration of the Emirates NBD Operations Center in Al Ain, demonstrating strong project management and stakeholder management skills.
* Championed DE&I initiatives, led the development and implementation of comprehensive programs, and ensured compliance with relevant regulations.
Y K Almoayyed & Sons (B.S.C)Assistant Marketing Manager
Dec. 2023 - Oct. 2024Bahrain* Developed and executed comprehensive brand strategies for Kaiyi, Zeekr, and JMC, driving significant growth in brand awareness, market share, and customer satisfaction within the Asia Motors portfolio.
* Led the development and implementation of integrated marketing campaigns across multiple channels, including advertising, PR, and digital marketing, to enhance brand visibility and drive sales.
* Managed all aspects of brand marketing, including budget allocation, media planning, and agency relationships, ensuring cost-effectiveness and maximizing return on investment.
* Supervised and mentored a high-performing marketing team, driving operational excellence and ensuring the successful execution of all marketing initiatives.
FlowardCreative Assistant Manager
Dec. 2021 - Dec. 2023Bahrain* Led the development and execution of innovative marketing and branding campaigns across all regions, ensuring consistent brand messaging and high-quality content delivery across all channels.
* Successfully served as Interim Creative Director, demonstrating strong leadership and project management skills while driving creative excellence and team efficiency.
* Collaborated closely with cross-functional teams, including brand managers, designers, and product teams, to ensure seamless project execution and enhance the overall customer experience.
* Stayed abreast of industry trends and emerging technologies, translating insights into innovative content strategies that drive audience engagement and brand growth
Mall of DilmuniaEvents Management
Jan. 2020 - Dec. 2021* Served as a key member of the senior management team at Mall of Dilmunia, driving operational excellence and contributing to the overall success and growth of the business.
* Managed all aspects of project delivery, from initial planning and budgeting to successful execution, ensuring client satisfaction and exceeding project deadlines.
* Built and maintained strong relationships with clients, tenants, and suppliers, effectively communicating project requirements and ensuring smooth collaboration.
* Provided strategic guidance and support to senior management, including preparing detailed reports and presentations, and contributing to key decision-making processes.
24F ProductionProject Manager
Aug. 2019 - Jan. 2020Bahrain* Managed client relationships, from initial briefings to project delivery, ensuring client satisfaction and exceeding project expectations.
* Developed and executed successful marketing campaigns across various channels, including social media, events, and public relations, for a diverse client base including BBK, Golden Gate, and Salam Air.
* Managed all aspects of social media marketing, including content creation, advertising campaigns, and influencer outreach, to drive brand awareness and engagement.
* Contributed to all aspects of campaign execution, including event logistics, photography, and videography, ensuring seamless project delivery and exceeding client expectations.
Seven BrandsSocial Media Community Manager
Oct. 2017 - Apr. 2019Bahrain* Developed and executed successful social media strategies for a diverse portfolio of clients across the MENA region, including Gravity Bahrain, BTEA, Batelco Bahrain, Ooredoo Oman, and Shop Bahrain.
* Created engaging and high-quality social media content, including captivating visuals and compelling narratives, to drive brand awareness and audience engagement.
* Managed influencer marketing campaigns and implemented SEO strategies, including Google AdWords, to significantly increase brand reach and drive website traffic.
* Conducted in-depth market research and analyzed campaign performance data to identify key insights and optimize social media strategies for maximum impact.
Seven BrandsSenior Account Executive
Apr. 2017 - Sep. 2017Bahrain
MOTIV8 Events & Media Account Executive
Oct. 2015 - Oct. 2016Bahrain* Developed and executed integrated marketing campaigns, including event planning, advertising, and digital marketing, to achieve client objectives and drive measurable results.
* Managed client relationships from initial briefings to project delivery, ensuring client satisfaction and exceeding expectations.
* Successfully acquired new business through compelling presentations and strong client relationships, expanding the agency's client portfolio.
* Successfully managed and executed marketing campaigns for high-profile events, including Shop Bahrain and Bahrain International Motorshow, demonstrating strong project management and execution skills.
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