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Work Background
The ShipyardSr. Copywriter
Dec. 2021 - Apr. 2024San Diego, California, United StatesAward-winning writer for Save our Water (The CA dept. of Water Resources), Visit Napa Valley. Plus led brand campaigns, content development and performance marketing for Hotel del Coronado, Visit California, and Visit San Diego. Pretty dreamy.
RPACopywriter
Sep. 2018 - Dec. 2021Santa Monica, CaliforniaIntegrated and digital campaigns for Honda, Southwest and La-Z-Boy
Spark44Copywriter
Jan. 2015 - Sep. 2018Los Angeles, CAMastered British humo(u)r as a writer for Jaguar / Land Rover. Grew my role from print and digital assignments to handling North American broadcast media and integrated campaigns, working with the Global CCO and teams around the world on projects and product launches.
Phelps (now 9th Wonder Agency)Copywriter / Content Strategist
Sep. 2013 - Dec. 2014Santa Monica, CAI research, compose, and present creative concepts that result in integrated media campaigns. Craft editorial concepts and calendars; write, produce and maintain creative assets, manage teams specializing in content creation and content performance, and liaise with partners and content contributors for clients of Award-winning integrated marketing firm. Was on the team that pitched and won the Hong Kong Tourism Board business. A leader of the social media discipline internally, I evangelize socially minded ideas, provide guidance and training across emergent and evolving social technology, and serve as a mentor to fellow associates. Clients: Hong Kong Tourism Board, Southern California Gas Company, Dunn-Edwards Paints
Loyola Marymount UniversityMentor
Jun. 2013 - Jun. 2020Greater Los Angeles AreaPlan and lead interactive sessions for students in LMU’s M-School of Marketing and Advertising. Advise a student group throughout their final project each semester. http://blogs.lmu.edu/mschool/
POSSIBLEWriter and Content Strategist
Sep. 2011 - Aug. 2013Greater Los Angeles AreaCopywriter and digital strategist. Client facing and internal leader responsible for conception, planning and execution of digital experiences for consumer, cosmetics, energy/utility and automotive brands. Led creative ideation, wrote online ads, social posts, and content strategy, oversaw community management and social reporting. Clients: Revlon, Mitsubshi Motors, Southern California Edison
Orion Creative Group, Inc.Strategist and Content Producer
Jul. 2010 - Oct. 2011Greater San Diego AreaFounding member of Orion Creative Group, a boutique Drupal development startup in San Diego. Led branding strategy, content development, media planning, and partnership architecture from discovery to execution for retail, entertainment, healthcare, and lifestyle clients. Responsible for web content, consulting on interactive design, website performance analysis. Produced multifaceted interactive campaigns that have resulted in doubled e-commerce conversion rate, increase in organic traffic and overall brand value for clients. Zobmondo Entertainment, San Diego Rotary, Adobe Pet Hospital, more
Geary InteractiveSocial Media Writer and Coordinator
Sep. 2009 - Aug. 2010Greater San Diego AreaPrimary responsibilities were the content strategy, execution, and analysis of social media campaigns, cultivating online communities and creating compelling social media personas for consumer goods, fitness, and lifestyle clientele at leading San Diego digital advertising agency. Additionally, wrote web content, contributed to application design and UI/UX testing, presented performance reports and analytics Clients: Bumblebee Foods, Webster Bank, WD-40
Ameba MarketingCopywriter
May. 2009 - Oct. 2009San Diego, CACrafted unique branding concepts and advertising/collateral copy. Clients: Sharp Health Care, Shakti Rising, San Diego 211
Elle CommunicationsPublicity/Social Media Intern
Mar. 2009 - May. 2009Greater San Diego AreaMaximized publicity, brand development, and web presence for Southern California lifestyle, fashion, electronics, non-profit, and retail clients by maintaining social media outreach, blog content, and strategic partnerships. - updated website copy for enhanced SEO - researched and composed blog features - assisted in branded social media "voice" for clients via social media outlets like twitter, facebook, and integrated blogs - developed relationships with relevant media sources through traditional and social media forums
Pitch Control PRIntern
Jan. 2009 - Mar. 2009New York, New YorkResearched media leads, hits, and potential clients for boutique NYC lifestyle/fashion PR firm; helped implement PR and social media campaigns
Manhattan SaddleryMarketing Assistant
Aug. 2008 - Mar. 2009New York City, New YorkPlanned and executed special marketing projects and promotions; acted as media contact for New York City’s only Equestrian retailer; multiple line phone reception; clerical duties - secured industry trade publication award - wrote re-branding and marketing plan
Santa Barbara Fitness MagazineStaff Writer
Jun. 2006 - Jan. 2007Santa Barbara, California AreaAuthored cover story and feature in Winter, 2007 and community ensemble feature in Fall 2006; Regular contributor to blog and e-newsletter while a full time undergraduate at UCSB. - contributed to editorial calendar - contributed to online SB community fitness forum "Fitness Unity"
The Montclair TimesStaff Writer
Jan. 2003 - Jun. 2004Montclair, New Jersey7 Feature Bylines in Sports, Community, and Education, including: "Mountie Rowers are 4+ Real"; "Spitting Volumes: Teens join slam poetry scene" while a full time high school student.
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