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Work Background
NewCity - An Interactive Design AgencySenior UX Strategist
May. 2023• Serve as lead product designer and UX strategist for first-gen applications for the Bureau of Industry and Security at the U.S. Department of Commerce
• Lead internal and college/university client teams through the research, strategy, design and development of enterprise-level websites Notable parts of my role: • Conduct exploratory and generative user research
• Facilitate stakeholder and user workshops
• Generate overall product or website vision and strategy
• Craft user personas, stories and flows informed by research
• Convert user insights into prioritized functional requirements and MVP vision
• Create low/med/hi-fidelity wireframes and interactive prototypes
• Shape the information architecture
• Validate strategies by conducting multiple types of usability testing
• Collaborate extensively with VP/C-suite stakeholders, UI designers, writers, developers, and product managers while championing user needs
Avenue B2B Marketing Strategy and ActivationSenior Strategist
Jan. 2012 - Apr. 2023Greater Chicago AreaLed multi-year brand strategy and activation engagements from discovery and research all the way to creative development and activation — and beyond. Notable parts of my role: • Conducted audience and user research
• Product designer of employee sales tools (e.g., iPad apps)
• Facilitated brand workshops and employee training
• Strategized enterprise website transformations
• Created wireframes and prototypes
• Planned internal launches and go-to-market plans Key clients: • CCC Intelligent Solutions (tech platforms for the P&C insurance industry)
• ATI (advanced specialty materials for aerospace and defense)
• NielsenIQ (the world's consumer intelligence company)
• Essity (Away from Home tissue global business unit via the Tork brand)
• Clarke (global environmental services company specializing in mosquito control products)
• Hospira (generic and proprietary pharmaceutical company acquired by Pfizer)
• The Joint Commission (health care organization accreditation) • Cars.com
The Red Group (acquired by Avenue)Group Account Director
Jun. 2009 - Jan. 2012Wheaton, ILBoutique B2B marketing agency specializing in technology companies, such as Forsythe, Sysomos, Marketwire, Agilysys, and OAG/UBM Aviation. Notables: • Chief product designer and UX strategist for the redevelopment of the Marketwire global website. • Managed full-time account team and 15-person network of freelance creatives, analysts, PR professionals, and developers.
Lipman Hearne, Inc.Vice President
Jul. 2003 - May. 2009Chicago, IL90-person agency providing higher education (and select non-profits) with digital, branding, advertising, enrollment management, and fundraising consulting services. Started the agency's Account Services function to better serve and retain clients.
Frankel (now Arc Worldwide a unit of Publicis Groupe)Copywriter
Nov. 1998 - Jul. 2003Chicago, IL900-person global brand activation agency. Primary clients: United Airlines, Target, United States Postal Service, AT&T Wireless. Core projects: National ad campaigns, product and event concepting, digital and static in-store POP, seasonal retail environments and products, and on-site brand activation experiences during international sporting events.
Kurtzman Slavin CommunicationsCommunications Support
May. 1998 - Nov. 1998Northfield, ILProject management and copywriting support for account and creative teams.
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