Longtime brand strategist for global companies now specializing in human-centered ux strategy and product design.More...
Rachel DeLauder
Director of UX and Content Strategy@NewCity - An Interactive Design Agency
Verified
Rachel DeLauder specializes in designing editorial systems and processes for higher ed websites. She started from the inside, managing media relations and publications for an in-house marketing team at Virginia Tech. Since 2012 she has worked at interactive design agency NewCity, to lead the user experience team in developing sustainable strategies for clients that support users’ goals as well as organizational realities.
Rachel has helped design and implement content strategies and custom content management systems for more than 40 website redesigns in the higher education, healthcare, and non-profit sectors. She’s provided consulting and training to client teams at organizations large and small.More...