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Work Background
Gouaux Strategic CommunicationsFounder
Jan. 2025New Orleans, Louisiana, United StatesAt Gouaux Strategic Communications, I offer comprehensive communication services designed to reinforce your brand - both inside and out - boost your bottom line, and drive sustainable results. Clients have called on me to design and implement internal communication strategies, conduct communication audits, create employee feedback loops, deliver M&A communications plans, craft executive communications and leadership news, and consult on recommendations and best practices on communications team structure including the build out of a first-time function.
Ochsner HealthDirector Internal Communications
Oct. 2022 - Oct. 2024Greater New Orleans AreaEditor-in-chief of all internal news for 40,000+ employees; Led a cross-functional team of eight internal communicators and digital platform managers to optimize editorial planning and story pipeline management. • Orchestrated an omnichannel content dissemination strategy, utilizing three weekly newsletters, intranet, mobile app and system screensavers, ensuring consistent communication to a diverse, dispersed workforce across multiple states. • Launched an advanced internal communication platform covering both desktop and mobile applications; achieved a 64% adoption rate, 8% above healthcare industry norms, improving overall team communication efficiency in year one. Invited to present case study on successful launch strategy at Firstup Healthcare Summit in May 2024 to 30+ healthcare internal communicators from around the country.
Ochsner HealthInternal Communications Manager
Mar. 2019 - Oct. 2022• Implemented comprehensive communication strategies supporting health system goals, boosting cross-functional collaboration and consulting with leadership to advise on employee communications.
• Administered an annual internal communications survey, with 70%+ of employees reporting satisfaction with system communications; Analyzed results to optimize communication channels and increase engagement.
• Co-produced and facilitated 'Courage in Communications’ class, empowering 100+ leaders with advanced communication techniques; received peer scores of 100 from participants which was a facilitator record. • Developed and presented monthly new leader orientation sessions to help 500+ new leaders succeed as people managers equipping them with essential leadership and management skills.
Ochsner HealthSenior Internal Communications Specialist
Jan. 2017 - Mar. 2019Greater New Orleans Area• Strategized and wrote internal employee communications and programs that generated enthusiasm, promoted engagement, aligned teams, and influenced culture resulting in improved organizational culture metrics.
• Engineered a regional CEO communications strategy with customized templates, ensuring regional leadership's consistent alignment with system goals, and increasing local leader’s communications with their employees by 25%.
• Revamped and relaunched internal publications, increasing readership 50%, setting and securing the highest engagement metrics in the company's history.
• Led an informative presentation at the Advanced Learning Institute Conference, discussing the use of real-time analytics to improve internal communications and employee experience, attracting over 50 industry experts and professionals.
New Orleans Museum of ArtCommunications and Marketing Manager
Mar. 2013 - Jan. 2016Greater New Orleans AreaIn this position, I provided leadership in public relations, marketing, social media, and advertising for the purposes of institutional positioning, media presence, revenue growth, and audience expansion.
• Created and implemented innovative and successful communication strategies to achieve short and long-term business objectives. • Developed talking points for museum leadership for media interviews, board meetings, fundraisers, and events; also acted as broadcast and electronic media spokesman.
• Rebranded all communication vehicles and materials, including a new website, resulting in a big jump in new users and visits.
• Co-creator of New Orleans' inaugural Museum Month, currently in its tenth year with over 20 local museum partners.
• Increased social media engagement by 50%.
• Achieved a 22% increase in email subscriber database.
• Increased museum attendance: 40% in the first year of employment. Attendance increased year after year, reaching the highest attendance in 2016 since Hurricane Katrina in 2005.
• Earned positive local, regional and national media coverage for NOMA in both trade and mainstream media. The New York Times, NPR, The Art Newspaper, The Huffington Post, and ART news are just a few examples of national attention.
Beuerman Miller FitzgeraldSenior Public Relations Account Executive
Nov. 2006 - Mar. 2013• Supported local, regional, national, and international clients via public relations, marketing, and community relations. • Served as media spokesperson for clients providing media training to over 100 company executives.
• Executed annual integrated communications plans, achieving a milestone for Community Coffee with over 45M media impressions and a media value exceeding $11M, marking a historic success for the brand. • Maintained and developed media connections, found local and national news angles, and pitched story ideas to media.
• Developed internal communications strategies to enhance staff morale, as well as preemptive crisis communication preparations for any form of possible problem for customers.
• Managed media tracking (both traditional and social media), coverage analysis, and competition tracking.
Keating MageePublic Relations Account Executive
Aug. 2006 - Nov. 2006• Community engagement and event management for healthcare client Department of Health and Hospitals in support of their Partners for Healthy Babies and SIDS Awareness and Prevention initiatives.
• Coordinated and executed special events in five major Louisiana markets (Lake Charles, Shreveport, Monroe, New Orleans, and Baton Rouge) to raise awareness and encourage education on healthy pregnancies and newborn safety to avoid SIDS. • Assisted with public relations operations such as writing talking points, assembling press kits, and scheduling media interviews.
• Developed and sustained significant healthcare collaborations throughout Louisiana.
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