I’m a digital marketing specialist with strong expertise in Search strategies (SEO and SEM) and proven achievements in e-commerce performance optimization. Throughout my career, I’ve led initiatives to improve brand visibility and search engine rankings — from technical SEO implementation to content and inbound marketing strategies aligned with Google’s best practices.
In the e-commerce space, I’ve developed and executed organic search strategies for marketplaces like Amazon, focusing on maximizing product visibility without relying solely on paid media. I’ve also delivered outstanding results using Criteo’s Sponsored Products, driving sustained growth across major retailers such as Walmart, Bodega Aurrera, and Sam’s Club.
Additionally, I’ve supported the organic growth of company brands on Mercado Libre, boosting both awareness and conversions across key platforms. My work is data-driven and performance-oriented, using core KPIs to inform strategic decisions and optimize digital investment across channels.More...