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Work Background
Publicis GroupeSr. Copywriter
Apr. 2024 - May. 2025Montreal, Quebec, Canada
Noble TelevisionDigital Producer
Jun. 2021 - Mar. 2022Montreal, Quebec, CanadaAs the Digital Producer, my main objective was to increase digital discoverability for CBC Gem's The Big Sex Talk, a 6-part docuseries examining the evolving role of sex amid our current culture. Alongside the team at the CBC, I developed a comprehensive digital strategy that complemented the content from each episode while providing new POVs and info punches from our trusted experts and guests. This project included the following deliverables: • Two-part digital strategy for CBC Gem
• Writing and producing two digital shorts for IG (Let's Talk About Sex, Baby and Sexplanation)
• Creation of sex and culture infographics for IG, Facebook
• Editorial and content calendar for launch
• Development of a PR and media package
RISE Kombucha Inc.Digital Marketing Manager
Oct. 2014 - Jul. 2018Montreal, Canada Area• Craft and carry the brand voice across all of RISE's Facebook, Twitter and Instagram
• Create and execute bilingual content across all of our social platforms
• Interact with the public as the first point of contact regarding queries, brand information and updates
• Develop a media strategy which includes the creation of new photo, video and web content
• Oversee the creation and implementation of the RISE Blog
• Connect with like-minded personalities, businesses and partners across Canada • Position RISE as a lifestyle brand in Canada whose focus is on inspiring health, creativity and social responsibility
RISE Kombucha Inc.Community Manager
Sep. 2014 - Jul. 2015Montreal, Canada Area-Communicate RISE's vision, brand updates and personality across all of our social platforms
-Engage with fans, consumers and partners across Twitter, Facebook, Instagram and blogs
-Work closely with senior management to develop both a French and English content strategy that reflects the company's commitment to bilingualism
-Engage with wellness and creative communities across Montreal, Toronto and Vancouver to grow RISE's online presence and fan base
The Huffington PostFreelance Writer
May. 2014 - Dec. 2014I wrote about trends within pop culture, feminism, the media and technology.
N/A - Good MarketingContent Strategist
May. 2014 - Oct. 2014Montreal, Canada AreaIn my role as Community Manager for a key client, RISE Kombucha, I develop strategy and work with the agency to develop exciting ideas that communicate the evolving brand vision. I was responsible for overseeing the implementation of these ideas across RISE's social media channels as well as working with the client to grow and develop their online and community presence.
Freelance Sr. Copywriter and Creative Strategist
Mar. 2014Montreal, Canada AreaFrom ideation to execution, the creative process is my playground. Whether I'm developing a multi-channel editorial strategy, conducting market research for a bidet company, or scripting a cheeky digital spot with a TikTok influencer, I'm happiest when I get to wear many hats for my clients. Some notable ones include: • Asahi Beer
• Gillette Venus
• Activia • Aldo • Breville • Goodee
• The CBC
• Bell Media
• Kijiji • RISE Kombucha
• JW Mcconnell Family Foundation
VICE Media, Inc.Investigative Reporter
Mar. 2014 - Jan. 2021As a writer for several VICE Media verticals, my work typically applies a strong cultural critique to popular culture and politics. Most of my work focuses on themes surrounding feminism, race, gender, and sexuality. In addition to cultural commentary and op-eds, I write the occasional investigative article highlighting subversive people, movements, and cultural phenomena. Below is a sample of some of my most viral work.
N/A - Good MarketingContent and Editorial Intern
Jun. 2013 - Dec. 2013Montreal, Canada AreaMy responsibilities during my internship were unique and twofold. I helped develop insights and strategy for existing clients and used my knowledge of cultural influencers and trends to improve upon existing ideas. Most notably though, my internship centered around developing N/A's content strategy and re-engaging its editorial mandate - a task which I undertook with one other coworker. In the time that I ran the company's Facebook and Twitter pages, we grew our Internet presence by approximately 20%. I worked with senior team to start to develop the company's brand voice and build a content strategy that reflected the goals of the agency. On behalf of N/A, I eventually published three articles on the Huffington Post.
Three Monkeys BoutiqueSales Associate
Dec. 2012 - Mar. 2013Montreal, Canada Area
Tutor DoctorTutor
Oct. 2011 - May. 2012London, ONTutored high school-level English, French, History and Social Sciences. Specifically focused on developing reading skills and essay writing as well as homework planning and goal setting.
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