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Work Background
A Better Way ConsultancyOrganizational Culture Consultant
Sep. 2024United States, New YorkOffering bespoke strategies and individual solutions for companies of all sizes. Dedicated to understanding what motivates your workforce to develop cultures that enhance job satisfaction, retention, and performance.
YotpoPeople Experience Specialist
Sep. 2021 - Sep. 2024New York, New York, United StatesIntuitive organizational culture strategist, delivering mission-driven, business-aligned employee experiences, programming, and benefits. Skilled in designing, implementing, and managing strategic employee engagement programs, fostering organizational unity, and driving a culture of inclusion and belonging. Yotpo is an eCommerce marketing platform offering integrated solutions for Loyalty & Referrals, SMS Marketing, Reviews, Subscriptions, and Visual UGC — saving time and increasing ROI for brands of all sizes.
AmplifyDEI Council Member
Jan. 2021 - Sep. 2021Brooklyn, New York, United States- Advocated for inclusion, assessed culture gaps, set council priorities, and advised senior leadership on organizational diversity, equity, and inclusion efforts
- Consulted on new and future resource group strategy and development to ensure programs can be shared and replicated effectively
AmplifyEmployee Resource Group Leader
Jan. 2020 - Sep. 2021Brooklyn, New York, United States- Lead, organized, and launched a 100+ member employee resource group
- Drove employee engagement through thoughtfully designed programming that fostered inclusive company culture
- Designed and published internal bi-monthly communications, recognizing member achievements and building upon community interests - Conceptualized and planned cohesive professional and personal development programming including internal and external speaker panels
AmplifyProduct Marketer
Sep. 2019 - Sep. 2021Brooklyn, New York, United States- Developed data-driven marketing strategies to increase brand awareness and advocacy through social media initiatives and email communications
- Drove sales by creating lead-generating and customer-converting marketing campaigns, paid advertisements, SEO, and a promotional webinar series with over 1100 registrants
- Sourced and collaborated with internal and external contractors including photographers, videographers, video editors, and designers to create brand marketing collateral
Hawkins International Public RelationsDigital Marketer
Jan. 2019 - May. 2019New York, New York- Researched, identified, and vetted influencers for luxury client activations - Created internal and client facing briefing books - Curated bi-monthly social media editorial calendars for 8 brands, including drafting copy and sourcing media content - Designed a client event involving influencers, media, local vendors, and corporate sponsors to capitalize on a local event and showcase their property
SailormadeMarketing and Operations Assistant
Sep. 2017 - Aug. 2018Boston, Ma- Engaged customers at independent vendor markets and drove sales
- Cultivated relationships with social media influencers and brand advocates to increase brand awareness and maximize brand advocacy
- Produced and photographed products for social media channels
- Designed weekly consumer facing email communications - Organized collaborative promotional giveaways involving 10 small businesses
- Maintained relationships with wholesale clients to increase supply levels and collect payment
- Addressed customer service requests, refunds and exchanges
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