I’m copywriter, media strategist and journalist based in Montreal with a penchant for media analysis and spicy internet takes. For the past nine years, I’ve worked to international brands into the digital space through creating fresh and subversive strategies and multi-channel campaigns. I’ve also been a contributing reporter to VICE News since 2014, where I’ve covered everything from male strippers to incidents of police violence against racialized people.
In 2022, I served as the digital producer for CBC's The Big Sex Talk, which was nominated for a Canadian Screen Award and I currently have two television series of my own in development with Noble Television and Entertainment One (eOne).
I recently left a Sr. Copywriter role at Publicis, where I developed attention-grabbing creative campaigns for brands like L'Oreal and Nutella - and now I'm stepping back into the freelance world charged up and ready to help your next branding project go viral. Or at least sound really, really good.More...