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Work Background
Vision Works Optometrists South AfricaMarketing Coordinator
Aug. 2024South Africa
Storyteller By PaigeContent Specialist
Aug. 2023South AfricaResponsible for creating and managing various types of content for a company or organization. My main job is to develop engaging and relevant content that aligns with the organization's goals and target audience. Some key responsibilities of a content specialist may include: Content creation: Developing high-quality and compelling content for various platforms such as websites, blogs, social media, email campaigns, and other marketing materials. Content strategy: Developing content strategies that align with the organization's overall marketing and communication goals, including identifying target audiences, defining key messaging, and determining the most effective content distribution channels. Research: Conducting research to gather information on industry trends, audience preferences, and competitor content to create content that is relevant and competitive. Content performance analysis: Analyzing content performance metrics such as engagement, conversions, and reach to evaluate the effectiveness of content strategies and make data-driven decisions for future content creation. Collaboration: Working closely with other team members, such as graphic designers, digital marketers, and subject matter experts, to ensure content is created in a cohesive and integrated manner. Content promotion: Developing and implementing content promotion strategies, including social media promotion, email marketing campaigns, influencer partnerships, and other tactics to amplify the reach and impact of content.
Bonnie Lee Bouman Casting Director Casting Assistant
Apr. 2023Johannesburg Metropolitan AreaManaged front of house operations for a high-profile casting agency, providing exceptional customer service to clients.
Performed various administrative duties, including answering phone calls, scheduling appointments, and maintaining records.
Liaised with talent and agents to facilitate casting processes and ensure smooth operations.
Arranged and coordinated casting day activities to ensure a seamless experience for all stakeholders.
Curro Holdings LtdSchools Marketeer
Jan. 2021 - Mar. 2023South AfricaMarketing:
Conducted market research and analysis to develop insights into target audiences..
Developed marketing reports to track performance and identify areas for improvement.
Managed brand identity and coordinated marketing initiatives to increase brand awareness.
Created compelling content and collateral to engage and inspire customers.
Managed social media channels to boost engagement and drive traffic to the website. Event Management:
Planned, managed, and executed successful promotional and educational events.
Coordinated and managed logistics, vendors, and budgets to ensure successful events.
Produced videos and voiceover recordings to use in events and marketing collateral. Administration:
Managed enrolment processes and new learner induction
Managed materials (publications) deployed across various channels
Managed the online presence of the organization and ensured it aligned with company goals.
Undertook reception and secretarial duties to assist with the smooth running of the of office. Special achievement:
Produced a video and provided the voiceover for the Curro Serengeti transport services promotional video.
The Actors AppSocial Media Manager
Jan. 2018South AfricaManaged social media channels and implemented effective social media campaigns. Created compelling content and collateral to engage and inspire customers.
My Print BoutiqueSales and Marketing Assistant
Apr. 2017 - Jan. 2021South AfricaManaged social media channels and implemented effective social media campaigns.
Assisted in the production line by performing various tasks such as quality control and inventory management. Provided comprehensive administrative assistance to the director, including scheduling meetings and managing correspondence.
Managed sales and database.
Elysian Management (Pty) LtdVoice Over Artist
Jan. 2017City of Johannesburg, Gauteng, South AfricaDubbing- Ear Candy Super Cops- Explainer Videos Curro Serengeti- Voice-over Twin Heart Productions- Curaprox ASM Marketing- Dentastix activation ASM Marketing- Frankie's activation ASM Marketing- Clover Superheros Liberty Life- Interal explainer video
International Hotel SchoolSales Consultant
Sep. 2016 - Mar. 2017South AfricaMarketing:
Managed brand identity and coordinated marketing initiatives to increase brand awareness. (Rocking Future Roadshow) Event Management:
Planned, managed, and executed successful promotional and educational events (Open Days and staff functions) Administration:
Managed enrolment processes and new learner induction
Managed materials (publications) deployed across various channels.
Managed the online presence of the organization and ensured it aligned with company goals.
Oakfileds College Sales and Marketing
Jan. 2015 - May. 2016South AfricaMarketing:
Managed brand identity and coordinated marketing initiatives to increase brand awareness. (Rocking Future Roadshow) Event Management:
Planned, managed, and executed successful promotional and educational events (Open Days and staff functions) Administration:
Managed enrolment processes and new learner induction
Managed materials (publications) deployed across various channels.
Managed the online presence of the organization and ensured it aligned with company goals.
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