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Work Background
Pivotel GroupSystem And Database Administrator
Apr. 2019Sydney, AustraliaMigration of IBM Informix databases from on-premise to AWS EC2 instances. Configuration, deployment and governance of 20x EC2 instance of mixed stack for a Mobile Satellite billing system.
IRONIC3DBusiness Intelligence and Solutions Architect
Nov. 2016Sydney, New South Wales, AustraliaI am the founder of the boutique digital agency IRONIC3D, which works with start-ups and small businesses to build solutions that emphasise the go to market approach and the early return of investment. In support of our customer's digital products and transformations, I manage the design Implementing Traditional or Self-Service BI solution roadmap based on customer requirements and business needs. Designing and implementing a dimensional data model and OLAP DW using AWS Redshift. Architect and lead the development of SaaS platforms, Web application and Mobile app (Native, Xamarin and ReactNative). As well as leading the design and architect of API development and management.
BriometrixSolutions Architect
Nov. 2016 - Jul. 2018Sydney, New South Wales, AustraliaMy mission is to architect a mobile solution for a clinical device wrapped inside a consumer health and fitness wearable and designed it for people who use wheelchairs. I lead and manage the development efforts for commercial consumer products and city planners, and work closely with our hardware and product team to help our customers gain the perfect mobile navability and health solution in a wheelchair environment. Our products are tailored for the person using a wheelchair- everyday activity to recreational and elite athletes, for OT and PTs, Sports Coaches, and industries serving the wheelchair community.
Snakk MediaTechnical Lead
Aug. 2011 - Nov. 2016Sydney, New South Wales, AustraliaSnakk Media is a next generation mobile advertising company powering the world's leading brands to reach and engage audiences on mobile apps, sites and social media using an innovative and unique portfolio of technology. The company was the first in Australia to serve Rich Media adverts across smart phones. Appointed as a founding staff member to establish the Rich Media ad serving unit, a focus of this role has been to lead the introduction and management of new technology and to provide support to drive market share and growth. The company is now listed on the NZX market. My key projects and achievements include: • Successfully establishing the production team recruiting and training team members in technical skills, production processes Agile and development methodologies
• Successfully managing the development of clients' and publishers' On-Boarding and Trafficking Support System • Decreasing reporting discrepancy between production and client publishers from 45% to 2% • Managing the consolidation of various reporting tools • Establishing a proper ad trafficking pipeline and real time changes inside the platform allowing the business to scale • Leading the development of the ad serving platform SDK to integrate MRAID specifications for Rich Media capabilities
• Leading the development of an expanded range of offerings including new creative ad units, testing and recommending new platform investments, implementing new ad serving technologies
The Postoffice production houseTechnical Director Post Production & Lead Animator
Dec. 2003 - Mar. 2008I was hired into this advertising post production company as part of an expansion into animation; after developing and implementing the animation tools and pipelines the role expanded to include leadership accountabilities such as managing workflow, team supervision and training and production quality control. My key achievements and projects included: • Developing and implementing new animation tools and pipelines leading to the winning of major advertising production accounts including Leo Burnett, Saatchi and Saatchi and Grey Worldwide, which were then on-sold globally into the UK, Brazil & Russia • Developing, customising and implementing character animation tools and pipelines enabling acquisition of multiple new channels including cartoon animation and TV shows
Abu-Lughod StudiosChief Editor
Jan. 1998 - Aug. 2001Amman, Jordan
Primus- Computer Networking ServicesFront-End Developer
Oct. 1997 - Nov. 2003Amman JordanThis company developed mobile websites for the private and public sector, including websites for government facilities, retail outlets and restaurants. Working part time while at university, the key focus of this role was to manage the graphic development and coding elements of the sites.
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