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Work Background
TMCDirector Business Development
Jan. 2023SwitzerlandCharged with expanding the client base, deepening existing relationships, elevating ingredient brand positioning, and driving new product innovation.
Expedition CooperativeCo-Founder
Jan. 2019Zürich Area, SwitzerlandA cooperative bringing like minded people, brands & organisations together in pursuit of adventure and exploration.
OdloBrand & Product Director
Jan. 2016 - Dec. 2023Zug, SwitzerlandTasked with supporting the brand transformation in preparation for the company’s sale, by spearheading efforts to modernize brand strategy, marketing execution, and product development to boost brand visibility, revenue growth, profitability, and overall brand value.
Vertical Shot ExpeditionsMarketing Director
Jan. 2015 - Dec. 2018Nuremberg, Bavaria, GermanyWHERE PHOTOGRAPHY AND ADVENTURE MERGE - Unique photography expeditions in remote wilderness areas - using yachts, kayaks, dogsleds... - Led by a team of professional outdoor photographers and expedition leaders.
- Groups never larger than 6 participants.
FP CreativeConsulting Director Sport & Lifestyle
Jan. 2015 - Dec. 2016London, United KingdomEngaged to drive agency growth by identifying, pursuing, and converting new business opportunities in the sporting goods industry.
adidasSenior Director, Global Business Unit Training Footwear
Jan. 2013 - Dec. 2015HerzogenaurachAppointed to revitalize a struggling footwear category through the development of clear positioning, purpose, and a re-focused product strategy.
adidasSenior Director, Originals Key Accounts North America
Jan. 2012 - Dec. 2013Portland, Oregon, USATasked with revitalizing relationships with Key Account partners and reigniting growth in the stalling Originals business.
adidasHead BU Performance Culture
Jan. 2010 - Dec. 2012HerzogenaurachCharged with extending the performance logo from field to the street by bridging performance with urban style, aiming to expand brand relevance and grow market share within key account channels.
adidasSenior Director, Sport Style Division Asia-Pacific
Jan. 2007 - Dec. 2010Hong KongReporting to the SVP Head of adidas Group Asia-Pacific I was entrusted with setting up the regional Sport Style organization and deliver growth for it's portfolio of labels - Originals, NEO, Y-3, Porsche Design, SLVR.
adidasDirector, Football/Rugby Asia-Pacific
Jan. 2005 - Dec. 2007Hong Kong
ellesse Intl.Head of Footwear
Jan. 2003 - Dec. 2005LondonAs a key member of the executive team, helped develop the brand vision and strategic plans while steering the development and implementation of these into clearly defined footwear product segmentations, product briefs, designs, and marketing & sales strategies. Led a team of 6 product managers, designers and developers to grow the business from £320 million to over £400 million in one year.
adidasGlobal Head of Footwear – Sport Heritage Division
Jan. 2000 - Dec. 2003HerzogenaurachContinued the development of the Originals footwear business and accountable for ensuring a consistent global brand presence by coordinating international marketing initiatives and executing global strategies in regard to net sales, margin, price strategy/harmonization and market share. Achieved 25 million pairs in 2002, representing 30% of adidas’s total global footwear business and €750 million in net sales.
adidasCategory Manager – Originals Footwear
Jan. 1998 - Dec. 2000Portland, OregonSpearheaded the creation of a dedicated global footwear category and managed product creation and marketing from concept to retail to optimize corporate and category growth objectives. Successful lifecycle management of the iconic Superstar ensured the models growth from 500K to 2.5million pairs.
adidasProduct Manger – Action Sports/Adventure
Jan. 1995 - Dec. 1998Portland, OregonWas responsible for bringing products to market in a timely and profitable manner and to optimize category growth objectives.
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