Patrick Fitzgerald - Graphic / Interactive Designer, Handprint Creative

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Work Background

Self-employedFreelance Graphic Designer

Apr. 2024RemoteAfter trying my hand in the motorcycle retail world for 5 years, I've decided to return to my roots as an Interactive / Graphic Designer

Triumph of WestchesterSales Specialist / Triumph Champion

Jan. 2019 - Jul. 2023Elmsford, NYWe are the Triumph America Flagship Dealer of the Year for 2015, 2016, 2017, 2018, and 2019. I have the honor and the pleasure of working for a brand that I believe in, support, and own.

SMLR GroupDirector of Marketing / Creative Director

Aug. 2012 - Jan. 2019White Plains, NYWearing 'two hats' as it were, allows me to function in a creative as well as digital marketing role. As such, I am responsible for SMLR's day-to-day creative and digital marketing operation, developing and implementing digital marketing strategy across the social media landscape, coordinating the production of advertising collateral, web and print design, public relations, social media, creative direction, promotions and advertising. I ensure that SMLR’s brand and message is distributed across all channels and to targeted audiences in order to meet sales objectives. I'm constantly seeking out new ways and channels to deliver our brand, including web apps, mobile devices, embedded video and expanded social media. In daily operations, I must be both creative and analytical. I am knowledgeable and experienced in a wide variety of disciplines, including interactive and graphic design, production, marketing, and information technology. I am responsible for strategic planning and development, branding, market research, customer service and sales management across all markets and channels.

Bramsom ProductionsMultimedia Producer

Oct. 2010 - Jul. 2012Bramsom is a fully integrated presentation and event service company that provides its clients with all of the technological benefits that today’s business world has to offer. As Multimedia Producer, my responsibility was to provide project management, presentation support, webcasting, timeline coordination and A/V personnel and equipment. Develop PowerPoint templates adhering to client brand standards as well as ensuring integration of audio, video, and interactive media content. • Produce PowerPoint presentations and provide meeting and graphic support for Merck, OraPharma, Genentec, Boerhinger Ingelheim • Design and produce graphics for web, print, and presentation use, banners and advertising, as well as video editing and post-production.

Self - EmployedFreelance Interactive Art Director

Aug. 2009 - May. 2010Provide design mockups, wireframe concepts, and user-centric Interactive Design services to agency and non-agency clients. - PowerPoint presentations and graphic support for JPMorgan Chase, Canon, Pfizer - iPad-based Keynote sales presentations for KAYAK - Interactive and animated Flash advertising for AXA Equitable, John Hancock Funds, COLE Investments, Van Eck Group, ABB, Iona College, E-Way

PrimeLook Inc.Senior Interactive Designer

Feb. 2007 - Aug. 2009Coordinated the production of award winning, cutting edge, fully trackable, Flash-based online advertising called “E-mercials, from nebulous concept ideas through delivery and launch, for Fortune 500 companies. - Lead designer coordinating a team of creatives and coders. Result: Awards from industry organizations and happy clients - Managed client expectations from project conception through delivery Result: Projects exceeded client expectations and clients returning using E-mercials in a more prominent role in their advertising and marketing Result: Projects exceeding client expectations in creativity, and costs - Coordinated team of on-site and off-site creatives and coders Result: 6 awards (see below) · Gold medal & Best In Show / Interactive – 2009 FCS Portfolio Awards (MRS) · Gold medal – 2009 W3 Awards (DowJones) · Silver medal – 2009 W3 Awards (AXA Wakeup) · Bronze medal– 2008 FCS Portfolio Awards (JohnHancock) · Bronze medal– 2008 FCS Portfolio Awards (ING)

Sun & Moon MarketingManager, Interactive Media

Sep. 2005 - Oct. 2006Headed and directed a dynamic team of designers and coders developing and producing interactive media projects. Maintained project timelines, resource allocation, and design focus. Responsible for evaluating the agency’s interactive capabilities, devising strategies to improve those capabilities, and implementing these strategies. • Managed multiple concurrent projects with tight deadlines and dynamic composition utilizing multiple interactive technologies. Result: Projects delivered within timeline and within budget • Lead the design of agency and client web sites, HTML email content, DVD GUI’s and CD-ROM leave-behinds, interactive proposals, prototypes and demos using Flash, DHTML, JavaScript, and CSS. Result: Clients increasing their use of interactive media and expanding existing contracts to include them

Chameleon SystemsCreative Director

Jul. 2002 - Sep. 2005Managed a dynamic team of designers and coders producing interactive media in a virtual company environment. Provided services for a wide variety of clients and media. • Managed speaker support comprised of script driven PowerPoint slide presentations integrated with audio and video overlays and imbeds for Boehringer Ingelheim, Dannon, GE Capital, IBM, Jenssen Pharmaceutical, and Pfizer, Result: Projects delivered within timeline and within budget • Managed the design and production of out-of-the-box online games, advertising, “teasers”, and demos for MasterCard, Speed Channel, Deloitte & Touche, and Boehringer Ingelheim. Result: Increased client site exposure and online sales

MediaMorphosisAssistant Creative Director

Jun. 1999 - Jul. 2002Provided creative direction and project management for a dynamic and dispersed team of designers and coders producing projects for new and existing clients in a wide variety of media and technologies. Responsible for the maintaining of design standards, developing marketing strategies, executing client contracts, and presenting designs and concepts to the client. • Delivered cutting edge interactive media web sites for Patrick Wall Group and Tapeworks Result: Tapeworks won “Site of the Day” and Patrick Wall Group won “Best of the Web” from the CT Art Directors Guild. • Designed and produced a CEO presentation for National Discount Brokers that not only impressed the audience and illustrated the information, but was intuitive enough to be easily manipulated by the presenter (the CEO), and it fit onto a single floppy disk as a stand-alone deliverable. Result: Improved audience participation and increased market penetration • Designed and produced CD-ROM based presentation material for MasterCard and Andrews Consulting Group • Produced cutting edge product release demos integrated into existing marketing programs for Boehringer Ingelheim and Pfizer

The Cortlandt GroupDesign Director, Doctor’s Net Access

Jun. 1998 - Jun. 1999Direct responsibility for design and implementation of all aspects of DNA (Doctor’s Net Access, a medical specific web portal) as well as the research and development of new features . • Led the project to convert all of the existing print advertising to digital format for inclusion in DNA. Result: Clients saved the expense of re-producing advertising and were more motivated to move from print to the digital format. • Created a dynamic and interface driven tutorial system for the training of Pfizer field personnel on the DNA web portal. Result: Pfizer field personnel became comfortable with the portal and used it as a selling point in their sales calls. • Creation of a dynamic and interface driven tutorial system for the training of Pfizer field personnel on the DNA web portal • Design and implementation of printed materials and leave-behind CD-ROMs for trade shows and client presentations. • Design and production of signage and graphic treatments for trade show booth

Nextwave CommunicationsArt Director

May. 1997 - Jun. 1998Responsible for the design, production, and implementation of all creative aspects of a media streaming shop. Interface design and integration with clients web sites, interactive presentations, video displays. • Created the content for a video wall at the entrance to a media expo in NYC. • Utilized Flash for banner ads and site content. • Produced PowerPoint presentation decks

King Casey IncMultimedia Designer

Sep. 1995 - May. 1997Interactive design and production of presentations, web sites, and specialized online sales materials.

The CitizenGraphic Artist

Jan. 1993 - Dec. 1996Pre-press, advertising artist, digital illustrator.

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