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Work Background
Mosaic North AmericaSr. Director - Client Services + Ops
Jul. 2022New York, United StatesOversee full field strategy, delivery, ops structure and staffing across all Moet Hennessy x Mosaic workstreams. (Focus: Event Production and Logistics). Promoted to Sr. NFD June 2023.
VMLY&R COMMERCEGrowth Accelerator - New York
May. 2021 - Jun. 2022New York, NYCollaborate with trade and activation clients to discover hyperlocal opportunities and partnerships to drive business growth. Create and execute brand-building events per client, lead agency, and production partners through experiential events.
Geometry Global (WPP)Senior Field Marketing Manager | Project Manager
Jan. 2014 - Dec. 2020New York City Metropolitan AreaDeveloped and led execution of field marketing operations for a global spirits brand in 15+ major US markets. Collaborated with key stakeholders to identify opportunities to deliver against business objectives while carefully tracking budgets and results.
High Chai RecordingsCo-Founder (Partnerships | Event Production | Talent Acquisition | Music Production | Licensing)
Aug. 2009 - May. 2022NYCStrategic Partnerships, Event Production, Creative Direction & Music Production
OgilvySenior Field Marketing Manager | Partnerships, Events
Jan. 2005 - Dec. 2014New York City Metropolitan AreaLed field marketing operations with team of cultural ambassadors and field managers for marquee clients including, Gallo Wines, Heineken, Perrier, American Express, Coca-Cola, Nike, New Balance, Motorola, and Ford in 15+ major East metro areas. Managed teams on large-scale programs and projects that remained on schedule, under budget, and within stakeholder expectations. Defined scope of work for events and projects, including staff plans and project timelines to direct production team, event staff, and on-site vendors.
GMR MarketingRegional Field Market Manager | Event Project Manager
Jan. 2002 - Sep. 2005Eastern DivisionRecruited to lead a team of 12 General Market Managers and 17 Team Leaders primarily focused on lead generation and (21+) adult consumer education in the on-premise venue environment. (Philip Morris Marlboro Bar Program) HIGHLIGHTS: ⏩ Led and supervised an extensive field network to action consumer brand awareness and sales growth ⏩ Leveraged extensive venue relationships to drive sell-in and contracting processes in 21+ high-profile bars, night-clubs, and restaurants across nine markets ⏩ Created and implemented administrative systems for the program - forecasting, venue database & reporting, employee performance evaluations & timesheets, and competitive market reports
Red BullEvent Project Manager | Strategic Partnerships
Sep. 2001 - Nov. 2002New York City Metropolitan AreaCo-created RedBull VinyLab, Program Execution, Event Planning, Artist/DJ/Producer Liaison, Website Development, DJ Lab session coordinator, facilitating and advancing brand awareness; leveraged extensive network in the underground music, art, fashion, and culture scene HIGHLIGHTS: ⏩ Designed and activated VinyLab, an underground DJ/Producer program; fostered Red Bull VinyLab communication at events and at 50 record stores/DJ pools ⏩ Organized a 350-attendee event in Soho, NYC for the DJ Remix Mentor Program; Elevated the event via talent acquisition of marquee DJs to participate in the mentorship program ⏩ Recruited and collaborated with DJs, producers, and applicants for the annual “Red Bull Music Academy” program; facilitated in-store marketing, set-up Red Bull DJ lounges in, and conducted in-store Q&A sessions to educate the underground music scene on the Red Bull Academy
RZO, IncAccount Executive (Tour Management, Event Planning)
Jul. 1998 - Jul. 2001Responsible for the overall business management affairs of touring artist roster
• Comprehensive analysis and reporting of all client’s financial activities : LIVE Touring, In-Studio Album Recording • Prepared tour budgets and projections for assigned clients (solo artists and bands) • Audited major label royalty accounts on behalf of client’s publishing rates and interests • Coordinated and planned all aspects of live/network televised event for major network • Direct liaison between talent management, label, PR firm production office and Executive Producers for primetime network Live televised Awards events
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