Health NetManager, Marketing Communications & Advertising
Sep. 2005 - Jul. 2008Woodland Hills, CALed the strategy, development, and execution of integrated marketing communications and advertising campaigns across Western Region. Delivered multi-channel marketing initiatives aligned with compliance requirements and legislative priorities, while enhancing consumer engagement, internal communications, and employer group retention. Key Contributions:
- Managed integrated campaigns across broadcast, print, digital, and sponsorship channels.
- Directed national intranet content and member newsletters to improve communication impact.
- Created sales enablement tools that enhanced lead generation and outreach.
- Increased engagement in B2B communications by 8%, supporting retention.
- Led compliance-focused marketing tied to legislative healthcare mandates.
- Saved over $700K within first 6-months of employment through strategic budget oversight and contract negotiations.
- Oversaw team performance and vendor partnerships for consistent brand execution.