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Work Background
Elevance HealthDirector, Strategic Business Initiatives
Aug. 2022 - May. 2024United StatesAs a strategic advisor, I drove enterprise-wide initiatives focusing on consumer experience, operational excellence, and risk readiness. I partnered with executive leadership to bridge cross-functional teams and ensure alignment with overarching business objectives. Key Contributions:
- Increased customer satisfaction by 15% and reduced churn by 6% through data-driven engagement strategies.
- Strengthened operational alignment by 20% via stakeholder engagement and brand consistency.
- Co-developed annual sales goals, directly impacting the Western Division’s growth trajectory.
- Spearheaded employee engagement initiatives to boost morale and collaboration.
Kaiser PermanenteMarketing Consultant, B2B
Jun. 2021 - Feb. 2022Burbank, California, United StatesI led digital marketing campaigns for specialty care services, working collaboratively across teams to drive results and support growth objectives. Key Contributions:
- Increased specialty service adoption by 30% through targeted campaign strategies.
- Improved engagement by 25% with tailored messaging, driving higher conversion rates.
- Developed a Broker Engagement Playbook, optimizing outreach and communication.
Centene CorporationDirector, Marketing Communications
May. 2017 - Mar. 2021Woodland Hills, CADuring a period of aggressive growth and acquisition, I led the transformation of the commercial marketing function, advancing brand and consumer strategy. Key Contributions:
- Boosted digital enrollment by 76% and increased customer satisfaction by 15%.
- Managed a $15M+ marketing budget and led a cross-functional team of 30+ employees.
- Delivered crisis communications post-merger, enhancing internal/external narrative alignment.
Health NetManager, Strategic Communications (ACA, Behavioral Health & Consumer Experience)
Dec. 2013 - May. 2017Woodland Hills, CaliforniaBuilt and scaled a strategic communications function supporting the DTC Affordable Care Act (ACA) business rollout and consumer engagement efforts, propelling Health Net to become the #3 HMO in California. Developed messaging for regulatory and market-facing communications and served as the California brand leader during Centene acquisition. Key Contributions:
- Elevated customer satisfaction from 60% to 85% by implementing empathy-first, culturally responsive communication strategies, earning top ranking in Forrester’s 2021 Customer Experience Index.
- Enhanced internal communications post-acquisition, increasing employee alignment with corporate goals by 40%.
- Developed and ghostwrote communications to align with brand and voice of the customer, and corporate priorities.
Health NetManager, Brand & Advertising
Dec. 2009 - Apr. 2015Woodland Hills, CADirected brand, advertising, and creative strategy for Health Net and its behavioral health subsidiary, MHN. Oversaw a multimillion-dollar advertising budget, led integrated campaigns across internal and external audiences, and collaborated with HR to evolve the employer value proposition. Key Contributions:
- Managed $11M media budget and multi-agency campaigns to increase brand visibility and market engagement.
- Re-launched brand internally along with employer brand strategy, including a new careers site that boosted qualified applicants by 6%.
- Partnered with HR (TA, DEI, Total Rewards) to align EVP and recruitment marketing with brand voice.
- Improved MHN’s provider directory UX by translating business needs into technical solutions.
- Produced behavioral health video content, ensuring clinical integrity and compliance.
The Coding SourceDirector, Marketing Communications
Jul. 2008 - Jul. 2009Los Angeles, California, United StatesDrove brand strategy, communications, and business development support for a rapidly expanding health services organization. Partnered with executive leadership to position the brand for scale while elevating both client and talent-facing narratives. Key Contributions:
- Relaunched the company website and revamped all sales/marketing collateral to deliver a consistent and modern brand presence.
- Supported the CEO with public relations and secured high-impact speaking opportunities at key industry conferences.
- Aligned corporate brand with recruiting initiatives, strengthening talent attraction and employer brand identity.
- Crafted targeted messaging to engage both clients and prospective employees, enhancing overall market positioning.
Health NetManager, Marketing Communications & Advertising
Sep. 2005 - Jul. 2008Woodland Hills, CALed the strategy, development, and execution of integrated marketing communications and advertising campaigns across Western Region. Delivered multi-channel marketing initiatives aligned with compliance requirements and legislative priorities, while enhancing consumer engagement, internal communications, and employer group retention. Key Contributions:
- Managed integrated campaigns across broadcast, print, digital, and sponsorship channels.
- Directed national intranet content and member newsletters to improve communication impact.
- Created sales enablement tools that enhanced lead generation and outreach.
- Increased engagement in B2B communications by 8%, supporting retention.
- Led compliance-focused marketing tied to legislative healthcare mandates.
- Saved over $700K within first 6-months of employment through strategic budget oversight and contract negotiations.
- Oversaw team performance and vendor partnerships for consistent brand execution.
Fearless Fly CreativeCo-Owner/Consultant
May. 2004 - Dec. 2006Los Angeles, California, United StatesLaunched a boutique consultancy focused on brand strategy, creative development, and storytelling for small and medium sized businesses.
- Developed comprehensive marketing and branding proposals through in-depth consultations with clients, resulting in tailored business coaching strategies that effectively addressed their unique needs and goals.
Howard MarquisVice President, Operations
Jan. 2001 - May. 2004Westlake Village, California, United StatesOversaw agency operations and the creative team while leading strategic planning and high-impact campaigns across multiple industries. Key Contributions:
- Supported the development of RFPs, ensuring alignment with client objectives and agency capabilities.
- Overhauled agency rates and service offerings, improving profitability and driving sustainable growth.
- Managed client relationships, ensuring the successful delivery of marketing programs while exceeding expectations.
Hawthorne Savings Bank, FSBCommunications Manager
Dec. 1998 - Dec. 2000El Segundo, California, United StatesDeveloped internal and external communications for financial services audiences, helping humanize complex topics for employees and customers alike. Key Contributions:
- Launched a corporate university to support professional development and knowledge sharing.
- Rewrote job descriptions across the organization in partnership with HR to ensure alignment with performance expectations and brand voice.
- Developed and implemented an employee recognition program to elevate morale, strengthen retention, and reinforce a culture of appreciation.
Howard AdvertisingResearch Manager
Oct. 1996 - Aug. 1998Westlake Village, California, United StatesBuilt and led the agency’s first research department, integrating data-driven strategies to inform media planning, campaign development, and client success. Key Contributions:
- Designed interactive and print media plans that boosted campaign engagement by 20%.
- Conducted qualitative and quantitative research, offering insights that shaped strategy.
- Improved operational efficiency by 15% by streamlining traffic and production workflows.
- Recruited, developed, and managed a high-performing team of researchers and media buyers.
Howard AdvertisingSr. Account Manager/Copywriter
Jul. 1993 - Sep. 1996Westlake Village, California, United StatesDelivered compelling recruitment advertising copy and managed daily print operations for major domestic and international HR clients, ensuring campaign quality and creative alignment. Key Contributions:
- Wrote persuasive recruitment and talent ad copy tailored to diverse industries, consistently meeting client voice, tone, and recruitment goals.
- Served as lead client contact, strengthening agency relationships and account retention.
- Negotiated premium media placements, reducing client ad costs by 25%.
- Developed strategic media plans and talent marketing collateral that maximized budget efficiency and audience reach.
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