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Work Background
Texas Workforce CommissionDirector of Conference Planning and Meeting Services
Apr. 2023Austin, Texas, United States• Plan and execute key events, including a 1,500-attendee annual conference.
• Oversee a team in strategic planning and execution of over 30 events annually.
• Collaborate with marketing teams to design and promote event branding and drive engagement.
• Reversed a $250K budget deficit and delivered $170K surplus through strategic vendor negotiating and budget management.
• Create and manage Cvent registration sites for large conferences.
• Created and implemented scalable SOPs, reducing planning time by 20%.
• Elevated attendee satisfaction and internal stakeholder alignment through data-driven improvements.
Highland HomesOperations Manager
Nov. 2021 - Apr. 2023Austin, Texas, United States• Streamlined operations and documentation workflows, increasing team efficiency by 35%.
• Spearheaded new permitting processes enabling 24-hour turnaround on key documentation.
• Led cross-functional meetings to ensure executional alignment and improved KPIs across departments.
Marriott HotelsDirector of Event Planning at the Sheraton Austin Georgetown Hotel & Conference Center
Apr. 2018 - Dec. 2021Georgeotwn, TX• Managed $4M in event revenue and led 10-20 events/month with consistent YoY growth.
• Drove an 18% increase in banquet revenue via upsell strategies and marketing partnerships.
• Launched full-service property and created operational blueprints for event logistics and vendor flow.
The Sheraton Georgetown Texas Hotel and Conference CenterDirector of Catering and Event Management
Mar. 2016 - Apr. 2018Georgetown, TX Direct a staff of four and partner with all management and catering staff to design meetings and events including planning, marketing and execution with a budget of $4 million.
Direct 10 to 20 group events per month, coordinating event set-up, audiovisual needs, food/beverage requirements, transportation logistics, outside vendor contracts and rooming list.
Analyze, prepare and present data for strategic sales planning, goal setting and budgeting.
Develop and monitor banquet menu, costs and profitability using competitive data.
Partner daily with stakeholders to ensure business goal alignment.
Provide direction and coaching for large on-property project rollout teams.
Opened this new full-service property for Georgetown.
o Developed competitive strategy, service teams, SOPs and standard pricing.
o Partnered with director of marketing to promote consumer and event planner awareness.
The Westin and Sheraton StonebriarComplex Director of Catering and Event Management
May. 2013 - Mar. 2016Frisco, TX Directed a staff of seven to solicit, book, plan and ensure exceptional customer experiences for two high-volume luxury properties with a combined budget of $8 million.
Analyze, prepare and present data for strategic sales planning, goal setting and budgeting.
Develop and monitor banquet menu, costs and profitability using competitive data.
Partnered daily with group sales to review business and alignment with sales plan.
Awarded manager of the year in 2015 and corporate-wide best in class for associate satisfaction in 2014 and 2015.
The Westin Stonebriar and Sheraton Stonebriar HotelSenior Conference Planning Manager
Jan. 2006 - May. 2013Manage, coordinate, and execute group assignments turned over by the Sales Department at both the Westin and Sheraton Stonebriar Hotels. Monitor all contractual agreements pertaining to guest room blocks, meeting space, food and beverage and special concessions. Effectively communicate to all hotel departments the information necessary to successfully execute the group's needs while maintaining a good client relationship. Responsibilities include: coordinating event set-up, audio visual needs, food and beverage requirements, transportation logistics, contracting with outside vendors and rooming list coordination.
Handle approximately 10-16 meetings a month.
Westin Stonebriar ResortOne Call Sales Manager
Sep. 2003 - Jan. 2006Position involved prospecting, selling and detailing for groups with 10-45 guestrooms on peak night.
Handled a variety of markets including, legal, pharmaceutical, advertising, technology and many others. Raised room rate average for market. Worked with planners for budgeting purposes. Negotiated and executed contracts for the Hotel.
Ended 2005 with a Meeting Planner Satisfaction Score of 4.75 out of 5.
Westin Stonebriar ResortCatering / Convention Services Assistant
Mar. 2002 - Aug. 2003Assisted a team of five managers, including the Director of Catering & Convention Services, at a 301 room four-diamond resort with 24,000 square feet of meeting space with an annual budget of $9,500,000.00. Created new reports for forecasting and inter-hotel distribution.
Extensive knowledge and training for Delphi, Marketvision, Fidelio and Crystal Reports.
Sold, detailed and serviced corporate meetings with less than 10 guestrooms, also booked and detailed all in-house meetings and associate receptions. Participated in wedding shows around the metroplex, representing the property and assisting to grow our social market to $900,000.00 annually.
Participated with The Catering Convention Services Team in the new Starwood Six-Sigma Meeting Services Project that is in place to ensure higher MPSI scored throughout Starwood.
Worked with local vendors in arranging décor and entertainment to enhance our clients' events. Maintained positive and communicative relations with staff and customers in high-volume, fast paced operation.
Hotel IntercontinentalCatering Administrative Assistant
Feb. 2001 - Mar. 2002Addison, Texas, United States
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