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Work Background
OPPO ChileSenior Key Account Manager
Oct. 2023Chile• Management and development of strategic relationships with key accounts, including carriers and open market channels, to maximize sales and market share in the telecommunications sector.
• Implementation of commercial and marketing strategies tailored to the needs of each account, successfully reintegrating OPPO with certain suppliers and maintaining market share with Movistar.
• Leadership in resolving commercial crises, including identifying and mitigating sell-out issues, optimizing brand presence at the point of sale, and restoring customer trust in critical situations.
• Led negotiations with key accounts to secure favorable terms and conditions, ensuring contracts and agreements are aligned with company policies and objectives.
• Coordination and alignment with internal and external teams to ensure the effective execution of strategies, improving customer experience, and increasing satisfaction and loyalty.
FlexMarketing Manager
Mar. 2023 - Jul. 2023Chile• Optimized the digital marketing strategy, improving the effectiveness of Flex’s online campaigns and retail efforts.
• Led multidisciplinary teams to implement an internal marketing plan that enhanced engagement, accountability, interdepartmental collaboration, operational efficiency, and demonstrated the impact of each team's contribution on sales and results.
• Managed a flagship store project to increase revenue and improve customer experience.
• Identified and developed strategic partnerships, generating additional sales by establishing agreements with leading hotels in the industry.
Pharmaceutical MedcellProduct Brand Manager
Aug. 2022 - Mar. 2023Colina, Región Metropolitana de Santiago, Chile• Ensured that the company's products, services, and messaging are consistently communicated and aligned with the represented company's (FILORGA, SVR, NUXE) overall mission and goals • Built 2023 budget according to economic expectations.
• Execute marketing initiatives in the point of sales and online channel.
• Successfully planned and spearheaded implementation of seasonal campaigns strategy which resulted in an 80% revenue improvement over the prior year sales.
• Led cross-functional teams focused on reduced days of inventory with expiration date.
• Within six months, managed to reverse sales drop compared to the budget in a contracted scenario, improve revenues compared to the sales of the previous year, reduce excess inventory from 5 to 2 months and increase conversion in stores by up to 50% more, exceeding the company's objectives.
CelebrakitFounder of CelebraKit Digital Store at Amazon
Jan. 2021 - Jan. 2023united states• FBA USA ecommerce. Identified profitable market opportunities and managed a successful product line launch
• Negotiated and coordinated with external agencies and vendors to manage all logistical operations from China factories to United States Amazon warehouses.
• Developed and executed the implementation of digital campaigns and SEO • Managed inventory levels and fulfillment processes, reducing item breakage by 85% and increasing on-time delivery rates by 70%.
• Consequently, I achieved a successful launch of my product line, arrival of merchandise on time, without unplanned costs and in good conditions; 25% increase in revenue in the first month post campaigns and 70% growth of impressions, a 30% decrease in bounce rates thanks to the metrics review that consequently brought a 40% increase in traffic and constant increase in conversion.
Electrolux GroupSenior Product Manager
Nov. 2013 - Jul. 2019Chile• Developed and implemented effective product strategies according to each brand positioning, in home appliance categories, enabling a 20% increase in sales and 5 points of improvement in profitability. • Sourced and developed working relationships with suppliers to gather new products or features and better costs, which, consequently, achieved an increase in profitability.
• Led competitors/market research and established strategic roadmaps to orchestrate new feature releases that provided a competitive advantage resulting in an increase in the ASP (average sales price) of both brands, by giving each one the right approach.
• Consolidated budgeting, resourcing and product development processes, resulting in a reduction of average development time to half and consolidated a time to market of 6 months.
• Managed 2 direct reports and collaborated cross-functionally with internal stakeholders to leverage resources, reducing excess inventory, obsolescence costs and accomplishing organizational KPIs
Samsung ElectronicsMarketing Product Management
Mar. 2009 - Nov. 2013Chile• Collaborated with cross-functional teams to execute the commercial strategy resulting in been the N°1 brand in market share (GFK) and the second country achieving this goal.
• Oversaw P&L (profit & loss) identifying areas for cost savings and process improvements reducing operating expenses and increasing EBIT.
• Led a team of 2 people
Nationwide Building SocietyROC analyst
Aug. 2007 - Dec. 2008Northampton, Inglaterra, Reino Unido• Refund of charges administration and general paperwork tasks where I managed to develop myself successfully as a professional in an English-speaking country.
• Achieved fluent English, both spoken and written.
• Managed to develop a great capacity for adaptation and integration.
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