Mad About Marketing ConsultingManaging Director
Jan. 2024SingaporeMad About Marketing Consulting offers both B2C and B2B clients advisory services on marketing transformation, go-to-market and market expansion strategies for companies across Asia Pacific. I help C-Suites, including heads of marketing and their teams on Brand, MarTech, Communications, Content, Customer Experience, Digital Optimization, Social Selling and Change Management strategies while ensuring they have the right people, process and platform to support their objectives. I bring a unique perspective and experience having worked in professional services, management consultancies, agencies and corporate client side transforming marketing and sales organizations as well as building teams from ground-up. Not a typical marketer in that I have been deeply involved in leading change management, setting up marketing technologies, shaping customer experience strategies and developing digital and mobile capabilities, which gives me a well-rounded perspective and capability to help clients beyond just marketing. Clients can work with me on a retainer or project basis and the solutions I curate are bespoke based on specific needs since no two clients are the same. Clients I have helped so far include start-ups, SMEs and MNCs in education, FMCG, financial services, Fintech and professional services.