Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Member
RevRoomMember
Apr. 2023RevRoom is a trusted space where curious revenue leaders are collaborating on the future of b2b go to market.
Member
Women in RevenueMember
Oct. 2022
Micro-Pillar (Marketing) Lead - Volunteer
RevGeniusMicro-Pillar (Marketing) Lead - Volunteer
May. 2022 - Nov. 2022
Instructor
Modern Marketing CertificateInstructor
Apr. 2022 - Jun. 2023
Member
Exit FiveMember
Sep. 2021
VP, Head of Marketing
Irwin, a FactSet companyVP, Head of Marketing
Aug. 2021Ontario, Canada
Director of Marketing
net2phone CanadaDirector of Marketing
May. 2019 - Aug. 2021
Instructor
Telfer School of Management at the University of OttawaInstructor
May. 2017 - Jul. 2021Ottawa, Canada AreaInstructor for the Ottawa Digital Marketing Certificate Program at Telfer in the following modules: - Digital Marketing Planning + Strategy - Analytics and Measurement Fundamentals - SEM/Paid Digital Media - Social Media Marketing
Marketing Director
Craft&CrewMarketing Director
Mar. 2017 - May. 2019Ottawa, Canada Area
Senior Analytics & Campaign Manager
Craft&CrewSenior Analytics & Campaign Manager
Sep. 2014 - Feb. 2017Ottawa, Canada Area
Digital Strategist
Craft&CrewDigital Strategist
Jun. 2012 - Sep. 2014Ottawa, Canada Area• Develop insight-driven strategic plans for products and services and serve as a resource to production teams • Ensure best-in-class digital media practices are adopted and adhered to – and always evolving • Design and perform analyses to assess the performance of clients’ digital engagements • Help develop digital business, marketing, and advertising strategies for current and potential clients • Conduct and analyze market research • Develop website strategies in regards to user experience and information architecture with a specialty in navigation • Assist in determining agency/company processes in regards to strategy and any of its counterparts • Derive actionable insights from web analytics • Provide guidance and support for platform strategy (ex: Salesforce) • Project management - managing schedules, budgets, and project performance metrics • Lead the charge on user research & information architecture • Advertising program planning, management, and reporting. Specifically managing conversion rate from ad to landing page to lead/conversion with up to a 20% convert-to-lead performance.
Social Media Specialist
Corel CorporationSocial Media Specialist
Jun. 2010 - Jun. 2012Ottawa, Canada Area

Requests

Touchpoint image
2
Personal Pitch
Comprehensive Marketing Solutions
Show more
Intch is a Professional Networking App for the Future of Work
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
📝
Get Recommended to New Customers
👋
Connect with Like-Minded People
💸
Raise Capital
🚀
Find a side project
😎
Reach Top Niche Experts
⚡
Find Jobs on a Hidden Market
💼
Find a Perfect Co-Founder
🙌
Find a Trusted Mentor
🤝
Hire Top Global Professionals
See more people like Marissa on Intch
Startup Founder
249688 people
15
Business Director @ Aria
18
Founder, Chief Consultant @ DiGiForces
23
President @ Kindle Kreative
Startup FounderProduct Consultant
55222 people
23
President @ Kindle Kreative
15
Cybersecurity @ Security For Startups
15
House cleaning @ BLANK