Marissa Homere

VP Marketing @FactSet Research Systems

CopywritingMarketingConsultingC-level Executive

Marissa is a seasoned marketing and demand generation leader and is the VP, Head of Marketing at Irwin, a FactSet Company. Along with overseeing the company's brand refresh and developing new product positioning, Marissa has built Irwin's successful marketing program from the ground up. The marketing team is responsible for record-breaking demand and pipeline generation and creative content execution. Under Marissa's leadership, Irwin has received more than 20 awards recognizing its product, brand, and team. Before Irwin, Marissa spent nearly a decade in agency, leading the marketing, strategy, and demand generation practice. She has built and scaled marketing teams in agency, telecom, and computer software, achieving high levels of revenue and brand growth for organizations like REALTOR.ca, Xplornet Communications, Clover Leaf Seafoods, Colliers Project Leaders, Algonquin College, Corel, and York University.

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Work Background

Member

Apr. 2023RevRoom is a trusted space where curious revenue leaders are collaborating on the future of b2b go to market.

Member

Women in RevenueMember

Micro-Pillar (Marketing) Lead - Volunteer

RevGeniusMicro-Pillar (Marketing) Lead - Volunteer

May. 2022 - Nov. 2022

Instructor

Modern Marketing CertificateInstructor

Apr. 2022 - Jun. 2023

Member

Exit FiveMember

VP, Head of Marketing

Irwin, a FactSet companyVP, Head of Marketing

Aug. 2021Ontario, Canada

Director of Marketing

net2phone CanadaDirector of Marketing

May. 2019 - Aug. 2021

Instructor

Telfer School of Management at the University of OttawaInstructor

May. 2017 - Jul. 2021Ottawa, Canada AreaInstructor for the Ottawa Digital Marketing Certificate Program at Telfer in the following modules: - Digital Marketing Planning + Strategy - Analytics and Measurement Fundamentals - SEM/Paid Digital Media - Social Media Marketing

Marketing Director

Craft&CrewMarketing Director

Mar. 2017 - May. 2019Ottawa, Canada Area

Senior Analytics & Campaign Manager

Craft&CrewSenior Analytics & Campaign Manager

Sep. 2014 - Mar. 2017Ottawa, Canada Area

Digital Strategist

Craft&CrewDigital Strategist

Jun. 2012 - Sep. 2014Ottawa, Canada Area• Develop insight-driven strategic plans for products and services and serve as a resource to production teams • Ensure best-in-class digital media practices are adopted and adhered to – and always evolving • Design and perform analyses to assess the performance of clients’ digital engagements • Help develop digital business, marketing, and advertising strategies for current and potential clients • Conduct and analyze market research • Develop website strategies in regards to user experience and information architecture with a specialty in navigation • Assist in determining agency/company processes in regards to strategy and any of its counterparts • Derive actionable insights from web analytics • Provide guidance and support for platform strategy (ex: Salesforce) • Project management - managing schedules, budgets, and project performance metrics • Lead the charge on user research & information architecture • Advertising program planning, management, and reporting. Specifically managing conversion rate from ad to landing page to lead/conversion with up to a 20% convert-to-lead performance.

Social Media Specialist

Corel CorporationSocial Media Specialist

Jun. 2010 - Jun. 2012Ottawa, Canada Area

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