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Work Background
Canada GooseSenior Product Marketing Manager
Feb. 2022 - Jul. 2024Toronto, Ontario, CanadaLed global product marketing across core outerwear and new categories, including the successful launch of footwear. Developed go-to-market strategies, refined product positioning, and partnered cross-functionally to elevate customer engagement across retail, eComm, and wholesale channels. Played a key role in driving brand growth through insight-led storytelling and campaign alignment.
Self-employedWellness Entrepreneur & Freelance Marketing Consultant
Aug. 2021Toronto, Ontario, CanadaLaunched a personal wellness brand offering yoga classes and retreats focused on holistic well-being. Delivered freelance marketing strategy for wellness and lifestyle businesses, blending brand storytelling with digital performance. Upskilled in AI-driven tools, customer journey design, and content-led growth.
Canada GooseProduct Marketing Manager
Aug. 2021 - Feb. 2022Toronto, Ontario, Canada
Oribe Hair CareMarketing Lead, Canada
Jul. 2019 - Jul. 2021Toronto, Ontario, CanadaLaunched and scaled Oribe in the Canadian market, growing it into the top-performing luxury haircare brand in the Kao portfolio. Led go-to-market strategy, retail expansion, and multi-channel marketing across eComm, Amazon, and distributor networks. Drove brand awareness and consumer engagement through tailored campaigns and strategic localization.
Postmedia Network Inc.Product Manager
Oct. 2018 - Jul. 2019Toronto, Ontario, CanadaRevamped O.Canada.com into a leading travel and lifestyle platform by driving content strategy, user experience improvements, and revenue-generating partnerships. Collaborated with cross-functional teams to align editorial, tech, and commercial goals, increasing engagement and monetization.
Kao CorporationGlobal Brand Manager/Product Development Manager
Nov. 2015 - Sep. 2018Darmstadt Area, GermanyLed global strategy and innovation for a €80M professional haircare portfolio across APAC, Europe, and North America. Delivered 17% net sales growth by repositioning key brands and executing insight-driven product strategies. Spearheaded new product development from concept to launch, managed global campaign toolkits, and created scalable go-to-market playbooks. Partnered cross-functionally with R&D, education, supply chain, and creative teams to accelerate innovation, ensure brand consistency, and drive global market success.
Kao CorporationBrand Manager, Local Marketing Canada
Jan. 2014 - Nov. 2015Unit 2, 75 Courtneypark Drive West, Mississauga, ON L5W 0E3
Kao CorporationNational Marketing and Promotions Coordinator
Jan. 2012 - Jan. 20141045 Tristar Drive, Mississauga, ON, Canada L5T 1W5
Studio Azadeh MortazaviCo-founder
Jan. 2008 - Dec. 2010Tehran Province, Iran
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