Northern Pacific CenterDirector of Marketing
Feb. 2024 - Dec. 2024Brainerd, Minnesota, United StatesCreated and implemented comprehensive brand strategy for historic multi-use venue, leading a complete visual transformation while honoring 150 years of heritage. Developed and executed all creative elements including logo redesign, brand guidelines, website, marketing materials, and integrated content strategy. Managed strategic marketing initiatives that doubled engagement and increased revenue while maintaining authentic brand storytelling across all channels.