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Work Background
CMI Media GroupSupervisor, Engagement Planning
Feb. 2024New York, New York, United States
Spark FoundryAssociate Director, Content
Aug. 2021 - Sep. 2023Clients: Tito's Vodka, Denny's, Citibank
acKnowledgeSenior Manager, Paid Media
Mar. 2021 - Sep. 2021New York City Metropolitan AreaClients: Supergoop!, This Old House, Related, Ortho Diagnostics
UM WorldwideManager, Integrated Planning
Oct. 2019 - Mar. 2021Greater New York City AreaClients: Spotify, Johnson & Johnson Developed strategic plans for key initiatives, rooted in campaign KPIs and overall business goals. Spearheaded cross-channel planning and execution, ensuring timely creation and delivery. Supervised and oversaw planning team
EssencePlanning Supervisor
Aug. 2018 - Sep. 2019Greater New York City AreaClient: NBCU Supervised day-to-day management of client business. Led 360 planning work including TV, digital, social and programmatic. Managed client communication and internal planning team ensuring accuracy. Partnered closely with consumer marketing and creative teams for seamless media execution
luxe collective groupSenior Strategist
Nov. 2017 - Aug. 2018Greater New York City AreaClients: Sandro / Maje, Swatch Group, Hamilton Princess Resort & Beach Responsible for brand strategy development, media planning processes and client presentations, parented with key fashion retailers and publications to coordinate events surrounding new collections. Led post-campaign digital reporting and analysis
Hearts & ScienceStrategist
Mar. 2016 - Jul. 2017Atlanta, GAClient: AT&T / Cricket Created media plan recommendations that delivered on key business objectives, provided client POVs, pulled key research learnings, measured media performance and presented key learnings to clients
22squared, Inc.Assistant Media Buyer
Aug. 2014 - Mar. 2016Atlanta, Georgia, United StatesClients: Toyota, Shoe Carnival, Baskin Robbins Assisted buyers with sending and confirming station orders, approving and inputting makegoods and pre-post / rerate process. Ensured billing was completed in a timely manner and monthly deadlines were met.
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Founder & Integrative Nutrition Coach @ RENEW with Caroline