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Work Background
HighwaterSenior Copywriter
Mar. 2024Philadelphia, Pennsylvania, United States
HighwaterCopywriter
Dec. 2021 - Mar. 2024United StatesExceptional writing skills that allow me to transform my ideas into writing that effectively communicates information to the appropriate audiences. Write advertising copy designed to effectively reach customers in the appropriate target markets to promote products and services. Created strategic social media campaign for national franchise brand that contributed to 23.7% increase in engagement. Wrote comprehensive and engaging speeches and internal communication for CEOs to deliver to their teams. Delivered copy for advertising campaign for national franchise brand. Created copy, assisted with design layouts, and project managed a re-brand and website refresh for a publicly traded company. Worked directly with clients to assist with business strategy and internal communication for their individual businesses. Ensured budgets were maintained and that work was completed according to schedule. Utilized search engine optimization techniques, and edited and revised content as needed by clients. Worked with art directors and account managers to create ideas and schedules that worked with the projects at hand. Communicated with clients to establish project requirements and followed editorial guidelines. Created original, engaging articles that were succinct, informative, and easy to read. Worked with developers and other IT staff to address technical challenges in displaying content online. Excellent listening skills that are helpful when listening to client wants and needs and providing exactly the work they want. Outstanding creative thinking skills that are helpful for overcoming issues in writing and for coming up with new and innovative ideas. Strong customer service skills that allow me to communicate clearly and effectively with my clients and establish quality standards.
ValleyDel Publications/County Lines MagazineAssistant Editor
Jul. 2020 - Dec. 2021West Chester, Pennsylvania, United StatesEdited and proofread articles for accuracy, format, grammar, and readability. Created and edited event newsletters to over 28,000 email subscribers. Pitched, researched, edited and found royalty free photos for monthly articles for a lifestyle magazine. Wrote a monthly feature article along with smaller pieces for a magazine with over 80,000 readers. Edited and updated company's website monthly using Wordpress. Led social media marketing plan and helped grow social platforms.
Chester County Historical SocietyArchival Intern
Sep. 2019 - Nov. 2019West Chester University• Processed and archived a collection of documents for future researchers
• Created an in-depth finding guide that identifies each object of the collection
• Managed manuscripts and produced a collection guide added to the CCHS website
ValleyDel Publications/County Lines MagazineEditorial Intern
Jan. 2019 - Apr. 2019West Chester, Pennsylvania• Developed a successful social media plan that attracted more readers to the magazine
• Wrote feature articles for a magazine with over 80,000 readers
• Pitched, researched and found royalty-free photos for a monthly Food News feature for a lifestyle magazine
• Edited and proofread for accuracy, format, grammar, and readability
New York & CompanySales Associate
May. 2017 - Jul. 2020Warrington, Pennsylvania • Communicate effectively and tactfully with customers
• Work the sales floor to address customers’ needs in a timely, helpful manner
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