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Work Background
SalesforceData Cloud Practice GTM - Manager
Feb. 2024
SalesforceSolutions Architect
Jul. 2022 - Feb. 2024
Sid LeeGroup Account Director - (CRM)
Jan. 2022 - Jul. 2022
district mSenior Director of Sales and Marketing - SMB
Aug. 2019 - Aug. 2020Montreal, Canada Area
TrackTikDirector of Marketing
Feb. 2019 - Aug. 2019Montreal, Canada Area
metbrandFounder & Consultant
Dec. 2018 - Jan. 2022
TrackTikSenior Marketing Manager
Sep. 2018 - Feb. 2019
TrackTikMarketing Manager
Jun. 2017 - Sep. 2018Montreal, Canada Area
Lightspeed HQMarketing Automation Manager
Nov. 2015 - Jun. 2017Montreal, Canada Area•Currently managing a Marketo instance that integrates into a Salesforce org.
•Manage day to day email marketing campaigns, development of strategy and long term goals. •Define and guide the development of appropriate campaign structure and help with the development of required content marketing pieces.
•Work closely with the rest of the Marketing team to develop, execute and measure integrated demand generation programs to drive new leads, nurture qualified prospects, and increase conversion to Sales
•Closely collaborate with CRM teams, Sales (inside and outside), Product-managers and other teams as needed to ensure alignment when planning and executing marketing campaigns, programs, and events.
•Completed the migration of an acquired European company from HubSpot to Marketo.
•Develop personalized nurture campaigns and lead qualification flows for our distribution partners.
Lightspeed HQEvent Manager
Jul. 2015 - Nov. 2015Montreal, Canada Area•Lead and manage events from strategy to execution
•Expertly lead and manage core planning meetings across marketing groups, driving alignment against shared objectives
•Coordinate with Marketing Communications, Brand Management Team and other sub departments to produce necessary collateral and PR content and to ensure brand alignment is maintained for all events
•Manage a vendor team and suppliers from initial briefing through on-site delivery; oversee external relationships (agencies, vendors) which support direct efforts and collaborate closely to develop and successfully carry out events
•Manages the event budget
Traction On DemandEvent Coordinator
Sep. 2014 - Jul. 2015Burnaby B.C.
LightSpeed RetailMarketing Coordinator
Dec. 2013 - Aug. 2014Montreal, Canada Area•Involved with the planning and management of various events ranging from educational seminars, trade shows, sponsorships, partnerships, and many other events.
•Worked directly with show management to ensure our brand is properly positioned and that all web based and print advertising is effective and matches the terms of our contract. •Coordinated the logistics, the show booth, marketing materials, staff travel, pre and post show mailers, and I work with our design team to ensure that all advertisements are created and produced before their submission deadline.
•Work directly with Lead Generation and Directed Sales to ensure a profit return from all shows.
•Handled Sales management agendas, travel plans, and expense reports.
•Salesforce User
LightSpeed RetailSales Operations Coordinator
Jun. 2012 - Dec. 2013Montreal, Canada Area•Manage client relationships, identify their needs and challenges, and provide valuable solutions.
•Communicated with Apple Stores to ensure they had a sufficient amount of marketing collateral and that their teams had an adequate level of LightSpeed product knowledge.
•Processed sales and opportunities.
•Cultivate customer references to support our Sales team with potential deals.
•Worked with vendors to coordinated large hardware purchases.
•Processed Reseller applications and agreements.
•Created and managed RMA program.
•Handled Sales management agendas, travel plans, and expense reports.
•Provided Salesforce training to new team members.
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