Avis Budget GroupBrand Manager EMEA
Oct. 2015 - May. 2016London, United KingdomManaging brand communication needs for countries, licensees, product, operations and other areas of the business, includes being joint-brand guardian and assisting brand sign offs
Engaging with various parts of the business on the Avis and Budget identity guidelines and marketing campaigns including establishing best practice methods of communication across key markets to ensure central teams provide a world class service to stakeholders
Responsible for driving the planning and integration of Marketing programmes and activities across corporate and licensee countries across EMEA
Responsible for creating and implementing centrally led promotions/propositions/products to drive business objectives
Providing brand support for the digital team and agencies for the development of online advertising communications
Continuously improving ways of working amongst stakeholders โ by engaging, educating and inspiring local marketing teams
Updating communications toolkits and the marketing portals (guidelines, photography etc)
Responsible for developing quarterly plans across EMEA with all relevant stakeholders
Managing campaigns including working with various agencies Responsible to oversee budget management for the team Managing the delivery of a marketing calendar across EMEA (activities, products, messages, etc)
Working closely with digital, social media, finance, legal/compliance, IT, sales, customer services, fleet, operations
Responsible for brand and marketing communication messages on the Avis and Budget, ensuring all communications are relevant and up to date
Supporting the management of fleet assets and communication requirements
Working with the internal communication teams, develop and executing the brand content & event calendar, including internal brand communication packs for new initiatives
Ad hoc projects as required by the Head of Brand Marketing such as PR/loyalty/product initiatives