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Network Power<100 people
Roles
💰100%
Investor & VC
🔥100%
Startup Founder
💸100%
Marketing
Geos
🇬🇧100%
United Kingdom
Work Background
New Day FuryManaging Director
Jan. 2022London, England, United KingdomManage all aspects of the Gotcha and MCD(More Core Division) hard-goods license.
Product development lead for Skateboards, Wetsuits, Snowboards, Surfboards, Scooters, Bodyboards and iSUPs.
Overseeing the Go-to-Market strategy for the Gotcha EMEA and GCC - Sales and Business Development
Lead for sustainability in products and eco-optimisation.
Strategise and build the E-Comm overall EMEA brand plan, own website, affiliate and all marketplaces.
Responsible for the P&L and all financial planning.
Oversee the marketing plan and brand direction.
Maui and SonsManaging Director Global
Jun. 2017 - Jan. 2022Greater Los Angeles Area- Responsible for directing the activities and integration of all departments within Maui and Sons US and EU. - Implementing company policies.
- Developing and implementing the brand strategic plan.
- Ensuring all business goals and objectives are met. - Delivering brand growth.
- Supervising sales and finding new distribution channels worldwide.
Maui and SonsDirector Europe Middle East and Africa
Jul. 2014 - Jan. 2022London, England, United Kingdom
Maui and SonsGlobal Marketing Director Wheeled Goods
Jan. 2012 - Jul. 2014London, United KingdomKey responsibilities: - Develop overall marketing vision and brand strategy for Maui and Sons Scooters and Skateboards in Europe being responsible for the setting of the sales and marketing budget.
- Develop and execute integrated marketing campaigns with specific targets to optimize return on investment. Focus and drive online marketing in main social media vehicle and build strong search marketing activities and participate in highly targeted events across Europe.
- Consistently develop the best customer value product propositions and build related communication strategies based on research and experience.
- Identify market trends and growth opportunities. Adapt and optimize marketing resourcing evolving market and customer needs, by achieving a relevant balance between successful existing channels and newly emerging marketing channels such as mobile/tablets etc. - Negotiate and manage all marketing/media agency relationships
- Build a global network with distributers and agents to distribute the company’s brands.
Street SurfingEuropean Marketing Director
Feb. 2009 - Jul. 2012London, United KingdomKey responsibilities: manage the European marketing and communication efforts at StreetSurfing as well as distributor set up and relationships: - Manage relationship with international distributers and clients to understand their marketing needs, preparing international marketing plans and policies and coordinating with US headquarters and all other departments in accomplishment of marketing endeavours. - Manage and negotiate all media contacts and buys, developing cross-platform campaigns (Budget: EUR +2 million) directed for the European market; hiring and managing all involved agencies and consultants plus finding, building and supporting strategic brand partnerships and affiliations in the market to drive sales and bring value to the brand, incl measuring campaign effectiveness and analysing the obtained results. - Interpretation of market research and competitor analysis plus monitoring and reporting on developing consumer trends and competitor’s activities. - Ensuring brand representation in Europe through communication and PR campaigns and the development of a ‘Brand communication schedule’ including event activities, sponsoring, social media and a School Program. - Work closely with major sales and retail partners in each territory to implement campaigns and promotions in-store and online. - Major current customers (international and local): Intersport International, Sport 2000 international and Decathlon, Intersport Germany, France, Spain and Turkey; Sport 2000 Germany and Benelux; Argos and Amazon in the UK; Sport Zone and El Corte Ingles in Portugal and Spain; Karlstadt, Kaufhof and Real in Germany; and several contacts with EU industry players.
Giantmoon (NDF Marketing)Director of Sales And Business Development
Apr. 2007 - Mar. 2009LisbonBrands: Uhlsport, Kempa, Spalding, Movement, Under Armour, Head footwear.
- Creator of Movement brand - Sales development, marketing and production
bet-at-homeStarbet Gaming and Entertainment Country Manager
Sep. 2006 - Mar. 2007Lisbon, Portugal- Business development in all marketing extensions, management of cross media campaigns (mainly brand activation and online), management of all agency departments, freelancers and external suppliers. - Development of the media plan in cooperation with Country Manager Portugal, development sponsoring/advertisement/marketing strategies, contributing to Product Management. - Market Research: Observation of competitor activities, following of competitors advertising (especially offline activities) - Public Relations & Lobbying: Building and maintaining profitable relationships with important media, journalists and politicians, continuous enlargement of media and journalists database, regular editing and sending of press releases, participation at branch congresses and fairs, Regular meetings with lawyers and professionals from the Portuguese gaming sector as well with our cooperation partners in Portugal.
Estrela da AmadoraMarketing Director
May. 2004 - Sep. 2006Key Responsibilities: Marketing Development, Sponsoring and Merchandising at Estrela da Amadora football club (first division Portugal)
NikeMarketing and PR Director Portugal
Jan. 2000 - Dec. 2002Key Responsibilities: Strategic marketing implementation and PR - PR Manager – PR event development, planning and implementation, media contacts and authority liaising. - Marketing Coordinator – Global strategy adaptation, country opportunity development, Budget allocation, networking and event management. - Managed the first ever “Country Attack” which allowed Nike Portugal to be the first ever Nike country to have a specific country campaign. The budget for this campaign was of 1,5 million Euros.
adidasMarketing and Communication Director
Sep. 1991 - Aug. 1999Lisbon, PortugalKey Responsibilities: Marketing and Communication management promotion management, category leader and budget management. - Marketing and Communication Management: Local strategy implementation, Budgeting, contract signing, be it with small companies, football players, major clubs up to media buyers and TV campaigns, country attacks, global and local campaigns above and below the line. - Event Management: Adidas Streetball and Predator Cup implementation, venue plans and brand decoration. Stadium liaising for brand presence banner production and general brand signage. - Budgeting: Managed marketing working budgets of 6 million Euros. Large part of the budget was invested in sports marketing deals and sponsorships, plus a yearly above-the-line campaign of approximately 1 million Euros.
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