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Work Background
Digital Strategist
Ellen Jones Digital Strategist
Jan. 2024
Marketing Manager (Combined Role)
Utopia - A Culture Change BusinessMarketing Manager (Combined Role)
Jan. 2021 - Mar. 2024Spearheaded the development and execution of a comprehensive marketing strategy in close collaboration with senior leadership, driving organisational growth. Successfully managed end-to-end marketing campaigns, encompassing events, integrated digital initiatives, partner marketing, and PR efforts, resulting in heightened brand visibility and engagement. Orchestrated the management of multiple global communities, including those focused on inclusion, entrepreneurial experts, and facilitators, fostering a sense of belonging and collaboration. Revamped the organisation's online presence by designing and implementing a new website. Executed tasks ranging from crafting compelling copy and optimising SEO to implementing meta-data and HTML coding. This initiative resulted in an impressive 76% increase in website traffic. Pioneered the introduction of CRMs & CMS within the organisation, providing staff training to enhance operational efficiency. Led the transformation of public-facing programs to a virtual approach, overseeing curriculum development, judge collaboration, application processes, communications, marketing, and community management. Directed speaker and events programs for clients, showcasing expertise in sourcing compelling speakers, facilitating panel discussions, and providing consultancy on addressing challenging topics. Demonstrated proficiency in utilising a diverse set of tools, including HubSpot, Asana, Hootsuite, Canva, Adobe Suite, Final Cut Pro and more, to streamline marketing operations and maximise efficiency.
Cultural Strategist & Training Facilitator (Combined Role)
Utopia - A Culture Change BusinessCultural Strategist & Training Facilitator (Combined Role)
Jan. 2021 - Dec. 2023Drive organisational change within global business across a range of diversity, equity, inclusions (DEI) and wellbeing initiatives through implementation of strategy, training programmes & policy. Lead all disability, neurodiversity & accessibility work within the organisation. Created and delivered a new inclusive marketing product. Developed inclusion policy and guidance in collaboration with legal teams. Designed and led training programmes for senior leaders, hiring managers, junior staff and agency partners. Undertook complex qualitative and quantitative research projects, liasioning with stakeholders to drive global inclusion initiatives in racial and gender equity work. Developed central documents for businesses, covering complex diversity matters across EMEA, LATAM, APAC, including consultation with legal, brand teams & leadership. Provided time-sensitive consultancy to clients on a range of DEI issues for both internal and external projects including global marketing initiatives. Facilitated live sessions both independently and with the team on a range of inclusion and mental health products for global clients. Clients (non-exhaustive) have included: Google, M&C Saatchi, Virgin, Coca-Cola Europacific Partners, Alexander McQueen, Cubitts, Spotify, Kaplan, Oatly, Ocado, KP Snacks, P&G, Nomura, Kelloggs.
Head of Content
Smiley MovementHead of Content
Mar. 2020 - Jan. 2021London, England, United KingdomResearched, wrote, commissioned & edited articles about a range of social, economic and political issues affecting the non-profit sector. Organised and hosted virtual panel events drawing in audiences of 100k+ at a time. Built a social media audience with an interest in the charity sector, resulting in the company's followers increasing from 5k to 120k within six months.
Art Gallery Invigilator
Barbican CentreArt Gallery Invigilator
Jan. 2018 - Mar. 2020London, United KingdomEnsuring the safety and security of artworks on display. Making sure visitors remain a safe distance from any vulnerable works and reporting any issues to the Gallery Front of House team. Ensuring the safety of visitors and staff in the galleries. Making sure the spaces are safe for the public and reporting any issues to the Gallery Front of House team for action. Providing a warm and welcoming environment for our visitors, ensuring they get the most from their visit. Being the first point of contact for visitors and answering any queries.
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