Utopia - A Culture Change BusinessMarketing Manager (Combined Role)
Jan. 2021 - Mar. 2024Spearheaded the development and execution of a comprehensive marketing strategy in close collaboration with senior leadership, driving organisational growth.
Successfully managed end-to-end marketing campaigns, encompassing events, integrated digital initiatives, partner marketing, and PR efforts, resulting in heightened brand visibility and engagement.
Orchestrated the management of multiple global communities, including those focused on inclusion, entrepreneurial experts, and facilitators, fostering a sense of belonging and collaboration.
Revamped the organisation's online presence by designing and implementing a new website. Executed tasks ranging from crafting compelling copy and optimising SEO to implementing meta-data and HTML coding. This initiative resulted in an impressive 76% increase in website traffic.
Pioneered the introduction of CRMs & CMS within the organisation, providing staff training to enhance operational efficiency.
Led the transformation of public-facing programs to a virtual approach, overseeing curriculum development, judge collaboration, application processes, communications, marketing, and community management.
Directed speaker and events programs for clients, showcasing expertise in sourcing compelling speakers, facilitating panel discussions, and providing consultancy on addressing challenging topics.
Demonstrated proficiency in utilising a diverse set of tools, including HubSpot, Asana, Hootsuite, Canva, Adobe Suite, Final Cut Pro and more, to streamline marketing operations and maximise efficiency.