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Work Background
UnlimintHead of Product
Jan. 2022Mexico City, Mexico- Led the creation and successful launch of an automated onboarding flow for international banking and acquiring clients in India, including full integration of KYC, KYB, AML, and risk assessment systems
- Scaled the international product team from 10 to 25 members across India, Mexico, Russia, and Serbia
- Conducted ongoing market research, competitor analysis, and go-to-market strategy planning for both e-commerce platforms and automated onboarding solutions across multiple GEOs
- Maintained comprehensive product roadmaps with clearly defined milestones and release schedules, aligned with user needs and overall business strategy
- Directed the development of an e-commerce solution tailored for small and medium-sized businesses, including product management, customer and order management systems, marketing tools, and a website builder
- Launched a partner portal and grant program for external developers, resulting in over 500 leads and more than 100 qualified applications from third-party builders
UnlimintProduct Owner
Nov. 2020 - Jan. 2022- Built an e-commerce platform for small and medium businesses from scratch
- Developed comprehensive technical requirements and functional specifications
- Established product roadmap and prioritization framework
Protocol OneProduct Owner
Aug. 2020 - Nov. 2020- Managed product development cycle for a personal store of an AA game publisher
- Created and maintained product backlog and development roadmap
SEMrushCommunications Lead at Sellerly
Jul. 2020 - Aug. 2020- Led communications strategy for Sellerly, a toolkit for Amazon sellers
- Collaborated with development team to translate technical features into market messaging
SEMrushProduct PR Lead
Oct. 2018 - Jul. 2020- Combined expertise in SEO and content marketing to secure free speaking (and performed as a public speaker) slots at local EU and global online events
- Directed product PR strategies for SEO software tools
- Bridged the gap between technical teams and marketing communications
SEMrushOnline Marketing Specialist UK region
Apr. 2018 - Oct. 2018Saint Petersburg, Russian Federation- Implemented digital marketing strategies for UK market
- Analyzed campaign performance and optimized based on market data
TabletopiaHead of Marketing and Public Relations
May. 2014- Successfully managed a 20x surge in demand during COVID-19, scaling the team and operations to support rapid and unprecedented user growth
-Converted pandemic-driven user interest into a 5x revenue increase and significantly improved retention metrics
- Launched A/B testing frameworks and analytics dashboards, enabling data-driven optimizations of user flows that increased free-to-paid conversion rates and improved customer LTV
- Led PR and marketing initiatives, securing both free and paid coverage from top-tier media outlets and influencers
- Expanded user acquisition through content marketing campaigns and long-term influencer partnerships
IgrologyProject Manager
Jan. 2014 - May. 2018Saint-Petersburg- Managed production timeline and development for board game products
- Coordinated between design, manufacturing, and marketing teams
Central Scientific & Research Institute of Marine Electrical Engineering and TechnologyHardware Engineer
Dec. 2010 - Mar. 2018St Petersburg City, Russia- Specialized in hardware development and testing of new devices
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