PlutusChief Marketing Officer
Sep. 2018 - Jan. 2025Joined as one of the first employees and quickly progressed from Marketing Executive to Chief Marketing & Communications Officer. Played a key role in growing the company from launch stage to a 65+ person team.
β’ Marketing Leadership: Led all areas of marketing, including content, product, community, and performance marketing.
β’ Campaign Management: Ran over 100 campaigns across email, blogs, in-app messages, social media, PR, SEO, and influencer partnerships β helping to grow the brand and user base.
β’ Product Marketing: Built the function from scratch, improving onboarding, pricing, upselling, and overall product messaging.
β’ Brand Strategy: Shaped the brandβs voice and positioning, leading several brand refreshes as the company scaled.
β’ Content Creation: Wrote a wide range of materials including white papers, thought leadership, investor decks, and B2B sales collateral.
β’ Fundraising & Partnerships: Helped close a six-figure B2B deal and led a $1M crowdfunding campaign.
β’ Company Communications: Oversaw all internal and external messaging β from tone of voice to customer support templates and press coverage.
β’ Team Management: Hired and led a high-performing marketing team, building a strong and collaborative team culture.