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Work Background
PlutusChief Marketing Officer
Sep. 2018 - Jan. 2025Joined as one of the first employees and quickly progressed from Marketing Executive to Chief Marketing & Communications Officer. Played a key role in growing the company from launch stage to a 65+ person team.
• Marketing Leadership: Led all areas of marketing, including content, product, community, and performance marketing.
• Campaign Management: Ran over 100 campaigns across email, blogs, in-app messages, social media, PR, SEO, and influencer partnerships — helping to grow the brand and user base.
• Product Marketing: Built the function from scratch, improving onboarding, pricing, upselling, and overall product messaging.
• Brand Strategy: Shaped the brand’s voice and positioning, leading several brand refreshes as the company scaled.
• Content Creation: Wrote a wide range of materials including white papers, thought leadership, investor decks, and B2B sales collateral.
• Fundraising & Partnerships: Helped close a six-figure B2B deal and led a $1M crowdfunding campaign.
• Company Communications: Oversaw all internal and external messaging — from tone of voice to customer support templates and press coverage.
• Team Management: Hired and led a high-performing marketing team, building a strong and collaborative team culture.
OguryMarketing & Account Manager
Aug. 2017 - Aug. 2018Contributed to the marketing and account management efforts at Ogury, a rapidly scaling AdTech company recognized in Deloitte's UK Fast 50 for 2019.
Supported the development of marketing materials and client-facing content, aiding campaigns for major clients such as Adobe, HSBC, and Samsung.
Worked closely with sales and marketing teams to produce data-backed content that helped win and retain key accounts.
Music YouTube ChannelCreator
Jan. 2013 - Jan. 2015At 17, I built and managed a music-focused YouTube channel from scratch, including video production, social media promotion, and audience engagement. From this, I gained hands-on experience early on with creative storytelling, branding, and community building.
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