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Work Background
Ray Fit Out & Interior Decor LLCUI/UX Designer
Nov. 2024Dubai, United Arab Emirates• Collaborated with CEO and marketing director to design and maintain website aesthetics for Ray Fit Out & Interior Decor LLC. • Implemented user-centered design principles to enhance user experience and drive engagement. • Conducted user research and usability testing to inform design decisions and improve overall website functionality.
PaperwalletSocial Media | Newsletter | Designer
Oct. 2024New York, United States- Designed and created engaging Instagram posts to promote new product launches and special offers, driving brand visibility and customer engagement. - Collaborated closely with the Marketing Manager to align social media content with overall marketing strategies, ensuring consistent messaging and targeted campaigns. - Produced and edited video ads to enhance promotional efforts, utilizing creative storytelling and high-quality visuals to boost conversion rates and brand awareness.
Dealls – Jobs, CV & MentoringSuper Mentor
Sep. 2024As a Super Mentor at Dealls, I provide tailored guidance and feedback to job seekers, students, and early-career professionals in the UI/UX field. My role involves mentoring sessions focused on career advice, portfolio reviews, and interview preparation. I also help participants optimize their CVs and LinkedIn profiles to improve visibility and job readiness in the tech industry
tevaplanterSenior Designer | Email Marketing | UI/UX | Klaviyo Expert
Jun. 2024 - Sep. 2024New York, United States- Designed and executed successful global +100 email newsletter campaign, enhancing brand engagement via Klaviyo and get increased selling up to 80% - Designed and implemented strategic email workflows that targeted specific customer segments, resulting in a 40% increase in lead conversions and enhancing brand recognition across a diverse demographic of over 10,000 subscribers - Revamp the whole e-commerce website based on Conversion Rate Optimization (CRO)
Hi-FellaUI/UX Designer | User Flow Optimization
Sep. 2023 - Jun. 2025Indonesia- Boosted user sign-ups by 50% through the redesign and optimization of complex user forms and the implementation of a streamlined user flow. - Enhanced overall user experience by aligning UI design with company objectives and market trends, leading to increased user satisfaction and engagement. - Collaborated closely with the CEO and Project Manager to brainstorm and develop new product features for an online export-import exhibition, ensuring that designs were strategically aligned with project goals. - Implemented user-centered design strategies, resulting in a 50% increase in user sign-ups and demonstrating the effectiveness of the applied solutions.
DENCITY.IDUI/UX Designer | Dashboard Design | Pitch Decks
Jul. 2023 - Dec. 2023Jakarta Metropolitan Area- Designed an intuitive and visually appealing dashboard, simplifying complex data into actionable insights, resulting in a 40% increase in user comprehension and satisfaction. - Developed and managed design elements for pitch decks, enhancing visual storytelling and contributing to a 30% improvement in client engagement and presentation effectiveness. - Implemented user-centered design principles to ensure that all design solutions met user needs and business goals, leading to a more cohesive user experience across the platform. - Collaborated with cross-functional teams, including product managers and developers, to ensure alignment between design and functionality, improving overall project efficiency by 25%.
nutec.ioProduct Designer | UI/UX Design | User Research | Interactive Prototyping
Sep. 2022 - Jun. 2023Jakarta Metropolitan Area- Designed and developed intuitive user interfaces for Nutec.io’s music aggregator, digital jukebox, and live streaming concert app, leading to a 35% increase in user engagement and a 20% reduction in user drop-off rates. - Created comprehensive UX designs for CMS applications, streamlining content management workflows and enhancing usability, which resulted in a 40% improvement in content editing efficiency. - Conducted extensive usability testing and user feedback sessions, gathering actionable insights that guided iterative design improvements, ensuring that Nutec.io’s products effectively met user needs and achieved a 25% increase in overall user satisfaction. - Developed interactive prototypes to visualize design concepts and validate user interactions, facilitating clear communication between design and development teams and reducing project turnaround time by 15%.
nutec.ioProduct Designer | UI/UX Design | User Research | Interactive Prototyping
Sep. 2022 - Jun. 2023Jakarta Metropolitan Area- Designed and developed intuitive user interfaces for Nutec.io’s music aggregator, digital jukebox, and live streaming concert app, leading to a 35% increase in user engagement and a 20% reduction in user drop-off rates. - Created comprehensive UX designs for CMS applications, streamlining content management workflows and enhancing usability, which resulted in a 40% improvement in content editing efficiency. - Conducted extensive usability testing and user feedback sessions, gathering actionable insights that guided iterative design improvements, ensuring that Nutec.io’s products effectively met user needs and achieved a 25% increase in overall user satisfaction. - Developed interactive prototypes to visualize design concepts and validate user interactions, facilitating clear communication between design and development teams and reducing project turnaround time by 15%.
MAYAMARNewsletter Designer | Email Marketing Design
Aug. 2022 - Sep. 2022Miami, Florida, United States- Designed visually compelling email newsletters that enhanced engagement and drove a 25% increase in open rates for targeted campaigns. - Collaborated remotely with international partners, streamlining communication and project workflows to deliver high-quality design solutions on tight deadlines. - Utilized design tools and best practices to create newsletters that aligned with brand guidelines and optimized for various devices, ensuring a consistent and effective user experience. - Implemented feedback and iterated designs based on performance metrics, resulting in a 20% improvement in click-through rates and overall campaign effectiveness.
MakrverseUI/UX Designer | Motion Graphics | Pitch Deck Design
Nov. 2021 - Aug. 2022Tel Aviv, Israel- Revamped the UI of the application, transforming it from a Minimum Viable Product (MVP) to a polished final version, which enhanced user experience and resulted in a 30% increase in user satisfaction. - Designed a compelling pitch deck that successfully secured $128,000 in funding for future projects by effectively showcasing the company's vision and potential growth opportunities. - Collaborated with global teams across the UK, Israel, and China, ensuring seamless communication and project coordination across different time zones, which improved project delivery time by 20%. - Produced engaging motion graphic designs for social media campaigns, leading to a 40% increase in user engagement and a 25% boost in follower growth on major social platforms.
Apple Developer Academy | IndonesiaUI/UX Designer
Feb. 2021 - Feb. 2022Indonesia- Selected for Apple Developer Academy Cohort 3 as one of 100 participants from thousands of applicants across Indonesia, demonstrating advanced skills in product design and a strong potential for innovation. - Developed detailed user stories and defined comprehensive UI/UX design specifications for the mobile app "Gege-Run", ensuring alignment with user needs and technical requirements, leading to a successful launch on the App Store. - Led the end-to-end design process, from concept to execution, collaborating closely with the project manager and iOS developers, which contributed to a streamlined development process and a 30% reduction in time-to-market. - Utilized industry-standard design tools and methodologies to create user-centric designs that improved app usability, resulting in a 20% increase in user engagement and positive feedback on user experience.
Apple Developer Academy | IndonesiaUI/UX Designer
Feb. 2021Indonesia- Selected for Apple Developer Academy Cohort 3 as one of 100 participants from thousands of applicants across Indonesia, demonstrating advanced skills in product design and a strong potential for innovation. - Developed detailed user stories and defined comprehensive UI/UX design specifications for the mobile app "Gege-Run", ensuring alignment with user needs and technical requirements, leading to a successful launch on the App Store. - Led the end-to-end design process, from concept to execution, collaborating closely with the project manager and iOS developers, which contributed to a streamlined development process and a 30% reduction in time-to-market. - Utilized industry-standard design tools and methodologies to create user-centric designs that improved app usability, resulting in a 20% increase in user engagement and positive feedback on user experience.
Anddana.coGraphic Designer | Social Media Strategy | Brand Visuals | Photography
Jun. 2019 - Aug. 2019Ubud, Bali, Indonesia- Designed and executed strategic content campaigns for social media platforms, increasing engagement by 20% for international villas and hotels through targeted visual content and community management. Produced high-quality photography and visual assets, enhancing marketing collateral and social media content, which led to a 15% increase in direct bookings and significantly improved brand visibility and appeal. - Developed visually compelling marketing materials that effectively communicated brand messages, contributing to a 25% boost in brand recognition and audience engagement. - Collaborated with international clients to align visual content with their marketing goals, ensuring that all visual elements were consistent with brand identity and enhanced the overall user experience. - Utilized design tools and software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create impactful graphics and promotional materials, streamlining design processes and improving overall efficiency.
Verne IndonesiaGraphic Designer | Brand Activation | Product Catalog Design
Nov. 2018 - Jan. 2019- Led a successful brand activation campaign for a portable ashtray product, increasing brand recognition by 30% and driving a 25% boost in sales through targeted visual marketing strategies. - Designed and executed a detailed product catalog for a collection of leather bags, creating a user-friendly digital interface that highlighted product features and specifications, resulting in a 40% increase in user engagement. - Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) to develop high-quality visuals and marketing materials, enhancing brand identity and ensuring consistency across all platforms. - Collaborated with cross-functional teams, including marketing and product development, to align visual content with strategic goals, improving overall project efficiency and delivery. - Conducted market research to understand customer preferences and trends, tailoring design solutions to effectively address market demands and elevate the brand's market presence.
Sudut VisualFounder & CEO | Creative Direction | Business Strategy | Brand Development
Sep. 2018 - Aug. 2020Indonesia- Founded and led Sudut Visual, a creative agency specializing in graphic design, branding, and digital marketing, achieving a 35% annual growth rate over two years. - Developed and executed strategic business plans, working closely with the leadership team to drive agency objectives and ensure the delivery of high-quality work to clients, resulting in a 50% increase in client retention and 30% growth in new client acquisitions. - Directed creative projects from concept to completion, including branding initiatives, digital campaigns, and marketing collateral, leading to a 40% increase in client engagement and a 25% rise in project revenue. - Oversaw team management and talent development, fostering a collaborative work environment and implementing training programs that improved team productivity by 20% and reduced turnover rates. - Established and nurtured client relationships, ensuring alignment with their vision and objectives, which contributed to a 95% client satisfaction rate and numerous referrals.
Universitas Ciputra SurabayaGraphic Designer
Dec. 2016 - Jan. 2017Surabaya, East Java, Indonesia- Created digital and print marketing collateral to enhance the university's property management services, contributing to a 10% rise in inquiries about property leasing and management services. - Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) to produce high-quality, visually appealing graphics that adhered to brand guidelines and effectively communicated key messages.
Universitas Ciputra SurabayaGraphic Designer
Dec. 2016Surabaya, East Java, Indonesia- Created digital and print marketing collateral to enhance the university's property management services, contributing to a 10% rise in inquiries about property leasing and management services. - Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) to produce high-quality, visually appealing graphics that adhered to brand guidelines and effectively communicated key messages.
Self-employedFreelance Graphic Designer | Branding
Sep. 2013 - Sep. 2016Banjarmasin, South Kalimantan, Indonesia- Executed over 200 diverse graphic design projects during high school, including branding, promotional materials, and digital content for clients across various industries. - Developed comprehensive visual identities for small businesses and startups, including logo design, business cards, and marketing collateral, enhancing client brand recognition and market presence. - Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) to deliver high-quality designs tailored to client specifications, resulting in a 95% client satisfaction rate. - Managed client relationships and project timelines, ensuring timely delivery and alignment with client expectations, which led to 30% repeat business and referrals. - Created digital and print materials such as brochures, flyers, and social media graphics, contributing to increased engagement and visibility for client campaigns. - Collaborated with clients to understand their vision and objectives, providing design solutions that effectively communicated their brand message and met their marketing goals.
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