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Work Background
Shaw/ScottSenior Graphic Designer
May. 2021 - Apr. 2024Portland, ORDrive creative development of sophisticated email marketing systems, lifecycle campaigns, and responsive landing pages for enterprise clients in fintech, aviation, and fashion retail sectors. •Designed and launched a multi-touch email lifecycle system for Quince luxury brand, encompassing welcome sequences, retention campaigns, and abandoned cart recovery that remains actively in use, supporting customer acquisition and retention in the competitive direct-to-consumer market. • Implemented responsive email templates with ADA compliance, dark mode compatibility, and cross-platform optimization, ensuring seamless user experience across all devices and email clients • Collaborated closely with development teams through regular design reviews and code inspections, maintaining high design quality while meeting technical requirements and project deadlines • Presented creative concepts and design rationale to enterprise clients, successfully securing approval and buy-in for complex design system implementations
L'OréalFreelance Art Director / Digital Designer
Apr. 2012 - Feb. 2020New York, New YorkProvide art direction and creative execution for Giorgio Armani Beauty and YSL Beauty marketing initiatives, developing sophisticated visual communications across digital platforms, e-commerce, advertising, and traditional marketing channels. • Created award-caliber email marketing campaigns that distinguished luxury beauty brands in competitive markets, achieving superior performance while elevating overall brand perception and customer engagement • Facilitated strategic creative development with marketing teams across multiple regions, contributing to campaign planning, creative briefing, and performance optimization initiatives • Ensured unwavering brand consistency across all Giorgio Armani Beauty and YSL Beauty communications, adapting brand guidelines for diverse applications while preserving brand heritage • Delivered exceptional project management across concurrent high-profile campaigns, meeting critical launch deadlines for seasonal collections, limited editions, and signature product releases
Hachette Filipacchi MediaArt Director / Digital Designer
May. 2010 - Jun. 2011New York, NYDesign and execute creative campaigns for premier lifestyle and automotive publications including Elle, Elle Decor, Car and Driver, and Road & Track, developing editorial content and digital marketing solutions for luxury brand advertisers. • Designed custom interactive advertising experiences for luxury brands including Van Cleef & Arpels, Tiffany & Co., Cartier, and Emilio Pucci, enhancing brand engagement across premium editorial platforms • Collaborated across editorial, sales, and production teams to ensure seamless integration of advertising content within editorial environments while maintaining publication standards and advertiser satisfaction • Collaborated with marketing teams to develop email campaigns across HFMUS publication portfolio, improving subscriber engagement and clickthrough performance • Conceptualized and designed the inaugural Elle Decor Designer Registry interface, creating an innovative platform connecting design professionals with affluent consumers
Self-EmployedFreelance Graphic Designer & Visual Artist
Mar. 2003Portland, ORGraphic Designer and Visual Artist offering 15+ years of versatile creative services across diverse visual mediums. Artistic perspective elevates commercial projects in web design, email campaigns, custom illustration, and print design. Independent creative partner serving luxury brands, major media companies, and innovative businesses seeking fresh, sophisticated visual solutions with reliable execution. Notable clients include Alaska Airlines, Quince, Prosper, Facet Wealth, Estée Lauder, Giorgio Armani Beauty, YSL Beauty, Elle, Elle Decor, and Altitude Records, among many others.
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