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Work Background
Profesional independienteDigital Marketing Strategist
Jul. 2021Berlín, AlemaniaSpecialization in Digital Strategies and Marketing:
As an independent professional, I specialize in the design and execution of effective digital strategies. My approach is based on thoroughly understanding the client's needs and developing personalized strategies that optimize their online presence. High-Impact Digital Campaigns:
I have solid experience in creating and executing digital campaigns that not only increase brand visibility but also generate quantifiable results. My ability to combine creativity and data analysis ensures the success of each initiative. Event Planning and Coordination:
In addition to my skills in digital marketing, I have experience in planning, organizing, and coordinating events. This aspect of my career has allowed me to develop a comprehensive perspective to create memorable and effective experiences. High-Quality Graphic Content:
My expertise in the development of graphic content stands out for its quality and formality. I use advanced tools to create visually appealing material that supports digital strategies and strengthens the brand identity. Personalized Approach and Commitment:
I am distinguished by my commitment to offering personalized solutions aligned with the specific objectives of my clients. My detailed approach ensures that each project, from digital strategies to events, is executed with the utmost dedication. Versatility in Digital Presence:
My ability to adapt and stand out in the digital environment makes me a versatile professional. I constantly seek new ways to innovate and stay updated with the latest trends to ensure that my clients stand out in the digital world.
INDEED InnovationMarketing Content Manager
Sep. 2018 - Jun. 2021Hamburgo y alrededores, Alemania1. Creative cooperation and co-development of the Social Media strategy for every online channel. 2. Co-development of relevant content for national and international communication. 3. Implementation and collaboration of offline events, PR and marketing activities. 4. Collaboration on editorial planning for newsletters and journal. 5. Editorial coverage of events. (website, newsletter and social media)
LiverpoolBrand Manager Williams Sonoma Mexico
Feb. 2016 - Feb. 2017Mexico City Area, MexicoDevelopment of a holistic marketing strategy for Williams Sonoma Inc Brands: Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen and West Elm. Multi-channel specialty retailer of high quality products for the home. Specialists in Live Style. SELECTED RESULTS: 1. Increase in online sales by 8% in 2016 for Williams Sonoma through planned digital media campaigns and coordination with in-store promotions. 2. Led the opening of 15 Williams Sonoma, Pottery Barn and West Elm boutiques, in over 5 states, including coordinating outdoor, print and radio campaigns, as well as monitoring media and press coverage 3. Management and distribution of the budget for media plans and advertising campaigns across all channels and for all Williams Sonoma brands in Mexico 4. Coordination of the activities: advertising, display, CRM, digital and operations, to align all areas with the achievement of sales targets and to comply with institutional brand guidelines
Tycoon EnterprisesBrand Marketing Manager
Apr. 2015 - Feb. 2016Mexico City Area, MexicoLead strategic projects in Mexico and Latin America at Tycoon Enterprises, an independent leading licensee and merchandising agency. Focused on creating and implementing the best strategy for each brand and on coordinating retailers, licensees and licensors. SELECTED RESULTS: 1. Led the co-branding efforts between Betty Boop and Royal Closet brands; successfully positioned the brand at Mexico´s high-end market and on track to launch the collection at 30 department stores nationwide 2. Development of a multi-category program for all products from the App "Plants VS Zombies 3. Supported the co-branding strategy between Candy Crush and Lancôme in Mexico
Tycoon EnterprisesBrand Assurance
Jun. 2014 - Apr. 2015Mexico City Area, MexicoResponsible for the product approval process across multiple categories including apparel, footwear and accessories for Latin America. SELECTED RESULTS: 1. Coordinated the product development and approval process for several partners to ensure a successful retail and marketing campaign parallel to the launch of the movie Minions. 2. Liaised between the global licensor and the local partner to certify adherence to brand standards and to assure brand relevance in the local market. 3. Guided local partner designers throughout product development process to create successful and
innovative products.
CaleyFounder
Aug. 2012 - Feb. 2017Mexico City Area, MexicoCreated an advertising and design company focused on developing brand strategy for small and medium enterprises, as well as for local representation of multinational corporations. SELECTED RESULTS 1. Adapted the corporate identity for Sikorsky helicopters to the local market in Mexico. 2. Developed and implemented the creative identity for La Dieta de los Tres Factores including branding, advertising and identity guidelines for clinics and the patient portal. 3. Advised senior management of construction and development company Grupo CAISA on corporate identity creation, client communications and brand strategy.
Koala Fingerprint BrandingGraphic Designer
Aug. 2010 - Sep. 2012México CityCollaborated closely and across different accounts with the head of Koala, an advertising and
communication agency with a portfolio of high profile international and domestic clients. SELECTED RESULTS 1. Participated with the Microsoft account team in the creation of giveaways for the launch of new products including Office and Microsoft Education. 2. Supported Grupo IMC, the holding company of 360+ restaurants, in the design, selection and
implementation of their print materials, including hangers, POP structures and identity brochures. 3. Led the team to create the brand identity for start-up Tequilas Tepa.
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