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Work Background
LocawebGroup Product Manager
Nov. 2024 - May. 2025São Paulo, São Paulo, Brasil- Leadership of cross-functional product teams focused on delivery optimization, scalability, and business impact. - Strategic roadmap planning and execution aligned with OKRs and key performance indicators such as MRR, NPS, churn, and retention. - Implementation of growth-focused initiatives with direct impact on recurring revenue and customer satisfaction. - Creation of a high-performance culture through 1:1s, mentorship, and continuous development practices. Core Skills: Product Strategy · OKRs · Cross-functional Leadership · MRR Optimization · Churn Reduction · Customer Satisfaction · Squad Management · Coaching & Mentorship
MetaProduct Practice Leader | GPM
Jan. 2024 - Nov. 2024São Paulo, São Paulo, Brasil- Management and implementation of digital product frameworks for enterprise clients such as VIBRA Energia, Globo, and Banco BMG. - Optimization of IT and product team capacity by 70% through agile methodologies and a product thinking culture. - Facilitation of training programs in continuous discovery, prioritization frameworks, and value-driven delivery. Core Skills: Agile Coaching · Digital Product Frameworks · Enterprise Client Management · Delivery Optimization · Agile Transformation · Discovery & Prioritization · Workflow Efficiency
MetaSenior Product Manager
Nov. 2022 - Jan. 2024São Paulo, Brasil- Leadership of strategic initiatives focused on process redesign and operational performance. - Value Stream capacity optimization by 60%, resulting in faster release cycles and improved team collaboration. - Development of interconnected microservices supporting 4+ business verticals within a unified architecture. - Strategic alignment with stakeholders and continuous executive visibility into product KPIs. Core Skills: Agile Delivery · Operational Efficiency · Microservices Architecture · Stakeholder Management · Cross-vertical Scalability · Data-Driven Product Management · Strategic Alignment
Grupo FleuryProduct Manager Sênior
Mar. 2020 - Nov. 2022São Paulo, São Paulo, Brasil- Development and enhancement of digital platforms that generated over R$2M in additional revenue through online medical exams. - Leadership of internal squads using agile methodology focused on telemedicine and user experience. - Enablement of over 25,000 remote consultations, 8,000 patient accesses, and onboarding of 5,000 physicians. Core Skills: Healthtech Products · Revenue Growth · Digital Platform Scalability · User Adoption · PMF (Product-Market Fit) · Agile Health Solutions · Remote Care Innovation
Confederação Nacional da Indústria (CNI)Product Owner
Aug. 2015 - Jan. 2020São Paulo- Management of digital solutions for national institutions such as SENAI, SESI, IEL, and CNI. - Implementation of a news portal resulting in a 50% reduction in publishing time and a 30% increase in weekly content volume. - Execution of agile processes with internal teams and external technology partners. Core Skills:
Government & Institutional Tech · Agile Product Ownership · CMS Optimization · Content Management Workflows · Efficiency Gains · Agile Team Enablement
Publicis GroupeProject Manager
May. 2013 - May. 2015São Paulo e Região, Brasil- Project management for digital campaigns with major clients such as Bradesco, Natura, and BRF. - Stakeholder communication with technical and executive audiences, ensuring alignment and delivery quality. - Financial planning and budget control combined with governance through PMO methodologies and reporting frameworks. Core Skills: Digital Project Management · Stakeholder Communication · Timeline & Budget Control · PMO Practices · Multidisciplinary Team Leadership · Enterprise Marketing Projects
JWTResource Manager
Jul. 2011 - Apr. 2013São Paulo, SP- Strategic planning and allocation of multidisciplinary teams across concurrent digital campaigns. - Coordination of supplier sourcing and financial operations, including contract negotiation and payment tracking. - Continuous stakeholder alignment with business units to ensure project feasibility and delivery quality. - Implementation and training on project management and activity tracking tools to support scalable operations. - Network structure design and support for file and workflow management across creative and technical departments. Core Skills: Resource Management · Team Allocation · Stakeholder Communication · Vendor Coordination · Project Tools Implementation · Creative Ops · Workflow Optimization
AgenciaClick IsobarProduction/Creative Coordinator
Mar. 2010 - Jul. 2011- Leadership of creative teams working on digital campaigns and product assets for major consumer brands including FIAT, Sadia, SKY, and Nivea. - Ownership of budget estimates, timelines, and scope documentation for UX/UI and development deliverables. - Quality control and validation of creative outputs aligned with user experience and front-end requirements. - Supplier management across design, development, and content delivery chains. Core Skills: UX/UI Quality Assurance · Creative Project Coordination · Supplier Management · Timeline Control · Digital Production · Brand Experience
Grupo TV1Digital Quality Analyst
Jun. 2009 - Mar. 2010- Quality control of digital projects developed for clients across multiple business units. - Validation of front-end performance, design integrity, and functionality prior to go-live stages. Core Skills: Digital QA · Testing & Validation · UX/UI Compliance · Attention to Detail · Cross-team Communication
AddcommOperations Analyst
Jun. 2008 - May. 2009- Coordination of internal creative teams and daily operations across multiple client accounts. - Schedule monitoring, timeline enforcement, and quality checks for digital deliverables. - Client-facing service management for brands such as Garoto, Lancôme, Varig, Galderma, and Aracruz. Core Skills: Client Relationship Management · Creative Workflow Coordination · Timeline Monitoring · Quality Control · Agency Operations
Volkswagen do Brasil Event Intern
Jul. 2006 - Nov. 2006São Bernardo do Campo, São Paulo, Brasil- Support for the planning and execution of large-scale brand experiences, including Auto Show 2006. - Exposure to cross-department collaboration, logistics coordination, and event operations in a corporate setting.
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