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Work Background
Adverium AgencySocial Media Marketing Specialist
Dec. 2024Wayne, New Jersey, United StatesAs a Social Media Marketing Specialist, I will play a vital role in helping businesses and entrepreneurs elevate their online presence and achieve measurable results. This position involves creating and executing innovative social media strategies, crafting compelling content, and managing paid ad campaigns across platforms like Google, Meta, TikTok, and Snapchat. Key Responsibilities:
- Develop tailored social media strategies that align with client goals.
- Create, schedule, and optimize engaging content for various platforms.
- Manage high-performing paid ad campaigns, including audience targeting, A/B testing, and performance monitoring.
- Analyze performance metrics and provide actionable insights to improve ROI.
- Collaborate with clients to understand their branding and marketing objectives.
- Stay up-to-date with social media trends, tools, and best practices. Qualifications:
- Proven experience in social media marketing and content creation.
- Strong understanding of platform-specific algorithms and strategies.
- Experience with paid ad platforms like Google Ads, Meta Ads, TikTok Ads, etc.
- Exceptional writing and communication skills.
- Ability to analyze data and translate insights into strategies.
- Creative mindset with attention to detail and organizational skills.
TLR DistributionA&R - Digital Marketing Strategist
Dec. 2022Wayne, New Jersey, United StatesA&R Duties: Scout and identify promising emerging talent
Evaluate artist potential and market viability
Guide artist development and creative direction
Manage artist relationships and project timelines Digital Marketing Strategy: Create data-driven marketing campaigns across platforms
Optimize Spotify, TikTok, and SoundCloud presence
Develop content strategies for maximum engagement
Track and analyze campaign performance metrics
Coordinate social media rollouts for releases Key Responsibilities: Bridge the gap between artists and distribution
Ensure music reaches target audiences effectively
Drive streaming numbers and social media growth
Monitor industry trends and adjust strategies accordingly
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