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Work Background
NW LeaderFounder & Managing Partner
Jul. 2024Istanbul, Türkiye
FreeSenior Strategy and Business Development Executive
Apr. 2024Istanbul, Türkiye
ReviveairGeneral Manager
Sep. 2023 - Apr. 2024Istanbul, TurkeyReviveair is a 360 degrees health tourism agency functioning in Turkey to serve patients from abroad. I took a role in the restructuring process of the company as a consultant and a temporary general manager. After reshaping the process flows and the structure, the company merged with another successful player from the sector.
Credible Agency - Luxuriance ParisGeneral Manager
Aug. 2021 - May. 2023Istanbul, TurkeyThe firm is a company providing AI products for Crypto & Forex markets for its customers. Also the company provides payment system solutions such as a Crypto spending Mastercard product in the portfolio. I started at the start up level as a consultant and after the launch, served as a general manager for a while.
Construction & CryptocurrencySenior Director of Operations Global – General Manager Turkey
Feb. 2019 - Feb. 2021Istanbul, TurkeyThe firm is a construction company focused building resorts and integrating its crypto currency to its real estate eco-system. The crypto currency is also developed to be a payment tool for tourism sector. Responsible for global operations, marketing/social media, community building, listings, business development, implementaion
FreeBusiness Development, Sales & Marketing Strategy Consultant
Oct. 2017 - Jan. 2019Istanbul, TurkeyEnhancing the growth & strategy building efforts of several mid & big size companies plus two start-ups on contract basis Establishing business unit structure and efficient business models in coordination with the company boards Creating hidden or uncovered opportunities for growth
Multinational Digital Currency CompanyDeputy General Manager
Oct. 2016 - Nov. 2017Istanbul, TurkeyThis is a digital currency company focused on creating alternative payment systems with higher efficiency compared to the ones used today in the payments market. The conpany business plan is based on increasing the number of members/distributors through network marketing. After serving for a couple of month as deputy general manager, the general manager of the time and some of the distributors of the company were proved to be operating in an organized fraud scheme. The general manager was let go and I was appointed to that position to clarify the situation and figure out the structure of the fraud. In October 2017 we completed the analysis and escalated the situation to the legal level. Having completed my part, I have resigned in November.
Argus Brand Development & Marketing Insight CompanySales and Marketing Consultant - General Coordinator
May. 2014 - Sep. 2016Istanbul, TurkeyStrategic brand and marketing consulting services backed up with patented new generation marketing research techniques serving major players in the Turkish & global market
Kemerburgaz Ofis ASDeputy General Manager - Sales
Aug. 2013 - Apr. 2014Istanbul, TurkeyKemerburgaz is a producer and importer of major stationery brands in Turkey. Duties & Responsibilities: -As a management team member, leading and managing as head of sales plus mentoring and supporting sales&marketing and other disciplines for all strategic topics
-Leading the budgeting process
-Managing the sales team to drive growth
-Examining the sales channels periodically to improve efficiency
-Developing new incentive methods to improve sales team motivation, both quantitative and qualititative
-Defining the rooms to improve with the sales team and delegating them the responsibility for necessary actions to be able to develop their qualities
-Analysing the market for better opportunities for the company in all respects
-Staying updated with a continuous market analysis via the marketing team, questioning the procedures accordingly and redefining them if necessary
-Enhancing the assortment according to the data received from the market analysis with product management team
-Supporting the marketing team for ATL&BTL activity decisions
-Analysing the payback from all BTL activities
Achievements:
-Achieving a 2014 Q1 turnover 30% above 2013 against all negative factors like the increase in $/TL parity, political instability before the local elections plus replacements in the sales team via new sales strategy design and increased team motivation
Kerry IngredientsCountry Sales Manager - Turkey & Israel
Jan. 2011 - Jul. 2011Istanbul, TurkeyKerry is a global primary & secondary food ingredients company active in all food fields.
Duties & Responsibilities:
-Developing the Kerry Turkey & Israel business for Bakery – Fine Bakery – Confectionery markets via direct contact with major key accounts (Ulker, Eti, Pak Maya etc) and distributors (Polen etc)
-Acting as the main contact of the customers in Kerry Turkey with a main objective of ensuring continuous growth with them, building strategic alliance and enhancing customer loyalty
Vino DanismanlikManaging Partner
Jul. 2010 - May. 2014Istanbul, TurkeySales & Marketing, Business Development Consultancy Supporting business development strategies for mid level Turkish companies for retail, distributor & exports channels: Strategy
Pricing
Network building Establishing connection to multinationals for innovative idea and product owner companies of various sizes. Presenting & creating a market for their products Organizing and performing independent training programs to sales professionals through outsource contracting. The main modules are: Sales & Communication Skills
Personality
Teamwork
Leadership
Facilitation
Presentation Skills
Project Management
Change Management
CSMCountry Sales Manager
Jul. 2009 - Jun. 2010CSM is a multinational bakery ingredients and products company leading her market. Investment in Turkey took place in 2009.
Duties & Responsibilities:
-Developing the CSM Turkey business in a sustainable way, in conformity with the company’s quality standards as a member of the management team consisting of four senior managers of the same level in Turkey
-Defining the sales & marketing strategy of CSM Turkey and establishing short-mid-long term budgets -Defining goals, driving sales and establishing the marketing strategy within the framework of the international company policy - managing product development, pricing and promotional policies, ATL & BTL marketing activities creation and implementation
-Determining the market potentials and closely monitoring the market evolutions -Negotiating with the most important contracts directly, developing contacts with the main brokers, distributors or retailers -Monitoring the profitability
-Managing the sales team, evaluating their performances and creating activities that will improve their personal developments and achievements
Achievements:
-Realizing that the market had a low profile concerning the sales teams with respect to implementing corporate systems and sales communication skills I saw this as an opportunity I created a tranining programme including sales & communication skills, increasing IT performance and several other topics. We immediately started to see the positive changes in the staff’s motivation and financial results.
-During our distributor network establishment efforts, we faced problems in the beginning because we weren’t well known in the Turkish market. We countered this problem by starting with small but motivated to grow distributors in strategic regions and gave these distributor full support to sell with our sales team. Before I left we were at a stage of making our choices between the bigger distributors who want to work with us due to the success we achieved with the small ones.
Tetra PakKey Account Manager
Jan. 2008 - Apr. 2009Tetra Pak is a multinational food packaging company leading her market - the company supplies food processing & packaging lines and services plus packaging material.
Duties & Responsibilities:
-Managing the relationship between Tetra Pak Turkey and her three customers two of which are considered key accounts with respect to turnover and strategic importance -Acting as the main contact of these customers in Tetra Pak with a main objective of ensuring continuous growth with them, building strategic alliance and enhancing customer loyalty -Leading a team of five managers who are responsible for marketing, finance, technical service, customer relationship and processing, working with and for our customers as business partners and consultants Achievements:
-Persuaded a customer that had a dual supply strategy to invest in a Speed-line (highest tech with largest capacity) from Tetra Pak which will secure packaging material sales growth with us for the next five years rather than a competitor. The key success points were clearly defining the needs of the customer, underlining and translating the benefits of our product that would meet these needs better than our competitor, persuading Tetra Pak Board about the importance of winning this deal against competition to get appropriate support for the customer.
-In 2008, Tetra Pak launched the direct debit payment system which gave customers great advantages if they used it. Unfortunately, due to their religious beliefs some customers decided not to use this system as there was interest payment related to it (interest is forbidden in the Islamic belief) even though there were great advantages. I prepared a project for our finance team and the banks we worked with and solved this problem hence Tetra Pak and many customers could start to use the system. I was given a Kaizen Award for this project.
Vino, Terra, TeamspiritEntrepreneur - Import&Export, Entertainment
Jun. 2005 - Oct. 2007Management of three companies: 1) Vino: Imports new world wines for Turkey Market 2) Terra: A mid-size restaurant & live music club in Beyoglu - Istanbul 3) Teamspirit : A paintball organization company
Metro Cash & CarryCategory Management Specialist
Feb. 2002 - Aug. 2005Metro Cash&Carry is the biggest of the Metro Group Companies, a leader in the world retail market.
Duties & Responsibilities:
-Directing the Tobacco – Wine & Spirits - Beverage categories (around one mio $ daily turnover in 2005)
-Managing around 4-5% of Philip Morris Turkey turnover in wholesale
-Managing yearly agreements, buying conditions, buying and selling prices, allocation of the marketing budget with suppliers for the related categories
-Leading a team responsible for these categories in the stores in a matrix system
-Managing the Turkey Wine Concept Project launched in Jan 2004 Achievements:
-Achieved a wine category turnover growth of 60% in 2004 and 55% in 2005, increasing the margin by 3% (from 13% to 16%) at the same. The key success points were defining what the right wine assortment (brands, qualities and positioning) should be and implementing it, delegation of responsibilities throughout the team according to strengths, asking for support of the customer relationship departments.
-Created an exclusive wine group for Metro with this project that used to stand for 20% of the total wine turnover of the chain in 2005.
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