Tetra PakKey Account Manager
Jan. 2008 - Apr. 2009Tetra Pak is a multinational food packaging company leading her market - the company supplies food processing & packaging lines and services plus packaging material.
Duties & Responsibilities:
-Managing the relationship between Tetra Pak Turkey and her three customers two of which are considered key accounts with respect to turnover and strategic importance -Acting as the main contact of these customers in Tetra Pak with a main objective of ensuring continuous growth with them, building strategic alliance and enhancing customer loyalty -Leading a team of five managers who are responsible for marketing, finance, technical service, customer relationship and processing, working with and for our customers as business partners and consultants Achievements:
-Persuaded a customer that had a dual supply strategy to invest in a Speed-line (highest tech with largest capacity) from Tetra Pak which will secure packaging material sales growth with us for the next five years rather than a competitor. The key success points were clearly defining the needs of the customer, underlining and translating the benefits of our product that would meet these needs better than our competitor, persuading Tetra Pak Board about the importance of winning this deal against competition to get appropriate support for the customer.
-In 2008, Tetra Pak launched the direct debit payment system which gave customers great advantages if they used it. Unfortunately, due to their religious beliefs some customers decided not to use this system as there was interest payment related to it (interest is forbidden in the Islamic belief) even though there were great advantages. I prepared a project for our finance team and the banks we worked with and solved this problem hence Tetra Pak and many customers could start to use the system. I was given a Kaizen Award for this project.