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Work Background
Varsity Tutors, a Nerdy CompanySenior Growth Marketing Manager
Mar. 2024
KW Joseph GroupPartner
Feb. 2024Houston, Texas, United StatesMaking all things work together by elegantly intertwining public affairs, business development, and marketing.
Stride, Inc.Product Marketing Manager
May. 2022 - Mar. 2024
SheIS Sports App (SISA)Senior Marketing Manager
Apr. 2021 - Aug. 2021
Stride, Inc.Channel Marketing Manager, Private
Jan. 2021 - May. 2022• Led the development of marketing plans and strategy for all Private and Institutional initiatives • Responsible for the development of marketing collateral to support initiatives
• Responsible for the strategy, implementation of assets, and maintenance of web pages • Support the development, launch and ongoing optimization of the learning solutions e-commerce, B2B and D2C websites including user journey mapping, A/B testing, lead optimization and revenue optimization
• Strategize with creative, web development, and operation teams to optimize social and web performance. • Oversee strategy, content development, and execution of digital events while supporting partner organizations in planning and development.
SheISMarketing and Operations Consultant
Aug. 2019 - Aug. 2021• Partner with senior leadership to identify, secure, and maintain high-priority partners for program-specific initiatives and projects, such as Adidas which provided $500,000 to our SheIS Games Campaign and allowed us to fund 5,000 kids to attend women’s professional sporting events
• Manage relationships with existing sponsors and partners to by creating opportunities to collaborate and network to continue grow women’s sports • Strategized, designed, and implemented the company’s most successful campaign in partnership with USTA, #WomenWorthWatching, which won 5 awards
• Led SheIS Game activations by managing marketing collateral, coordination, and communication with participating professional sports leagues and grassroot partners
•Managed ambassador relationships by onboarding 20+ new ambassadors and securing ambassador participation in social announcements, takeovers, and events
•Strategized, designed, and implemented creative and video content for applicable internal and external campaigns which accumulated over 1 billion impressions in just 18 months • Supported design, approval, and implementation of marketing materials including website design, e-mail blasts, social media, flyers, handouts, and more
• Responsible for strategy development, design, and implementation of paid and organic digital marketing efforts to increase consistency, engagement, and traffic
NutraboltRetail Marketing Specialist
May. 2018 - Sep. 2019Austin, Texas Area• Manage sales team multi-million dollar marketing budget. • Manage marketing collateral, events, visual merchandising, and digital marketing for all sales channels (Specialty, FDM, and Beverage).
• Collaborate and manage relationships with retail partners, outside vendors, and internal design team on all visual merchandise.
• Strategized, designed, and implemented the company’s 1st ever digital planogram within GNC & HyVee grocery store which led to a 32% boost in sales.
• Implemented a new product launch program, with companies 1st ever Launch Kit which allowed retailers and consumers to try our new products prior to buying in, and also gave influencer's a “seen it first” experience.
• Manage all print magazine commitments ensuring preplanned activity is reviewed and approved.
• Hired, trained, and oversee two marketing specialist who now lead 2 of the 3 sales channels.
• Collaborate with social team on all target promotional social posts and managed social calendar for the entire sales team.
NutraboltChannel Marketing Specialist
Sep. 2017 - May. 2018Austin, Texas Area• Responsible for strategic marketing relationships and manage growth initiatives and tactical execution with key customer partners
• Responsible for managing all print magazine commitments ensuring preplanned activity is reviewed and approved
• Responsible for yearly trade events planning and budgeting process
• Responsible for marketing promotional items • Create and manage customer specific marketing programs from concept development
• Oversee all communication and project tracking for every process in event execution
• Assist in driving strategy and discussions in conjunction with sales and marketing counterparts to drive channel growth
• Assist with product launches as it relates to Specialty sales
National Pro FastpitchProfessional Softball Player
Jun. 2016 - Jun. 2017PennsylvaniaProfessional Fastpitch Softball Player for the Texas Charge
Hyperwear®Marketing Specialist
May. 2016 - Sep. 2017Austin, Texas Area• Assisted in redesigning the companies website
• Owned company social media accounts, created first social media calendar, developed social strategy to increase post consistency, engagement and traffic
• Developed and managed digital marketing campaigns • Analyzed website, social media, and email campaign data to implement "next moves"
• Increased Amazon sales by 100%, created more than 80% of new website sessions and increased social media engagement more than 150%
• Created and edited graphics for website, social media accounts, and advertising materials
• Point person and coordinator for tradeshows and certification workshops
• Managed customer service department
• Assisted with photography and creating graphics for marketing materials, website, and email campaigns
Hyperwear®Intern (Full time)
Aug. 2015 - Jan. 2016Austin, Texas Area• Focus in marketing
• Implementing a social media strategy
• Creating and editing graphics
• Assisting on marketing campaigns and projects
Gold's GymFront Desk Associate
Jun. 2015 - Aug. 2015Highland• Help construct advertising ideas for gym classes.
• Greeted customers and created a friendly environment.
• Register guests and memberships.
• Help advise customers on product.
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