GREG SMITH

Managing Partner | Advisor | Fractional CMO/CRO @Executive Management Advisors

Director💸 MarketingProducerBusiness Owner💼 C-level Executive🧨 Consulting🎥 Entertainment✨ Business OwnerAffiliate MarketingBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerSMM ManagerSEO ManagerEmail Marketing ManagerInfluencer Marketing ManagerDigital Ads ManagerEvent ProducerCreative ProducerCopywriterMarketing Analytics ManagerGrowth HackerLife CoachingExecutive CoachAdvisorEngagement ManagerMarketing DirectorCRM managerCMO

Over 15 years of both agency and client-side expertise in all aspects of marketing and advertising. A proven leader with an entrepreneurial mindset, he is in high demand as a consultant, contract CMO, strategic advisor, and executive coach, hired to create and execute strategic marketing and business plans, lead teams, and direct agencies to drive significant increases in revenue, profitability, and brand recognition. As an ultra-distance athlete, he brings his passion for health and wellness to achieving his clients’ visions. - STRATEGIC MARKETING, BUSINESS, and REVENUE GENERATION PLANNING - REORGANIZATION - COACHING & FACILITATION Expertise: Digital Marketing Expert/Campaigns | Search Marketing (SEM, SEO) | Strategic Branding, Brand Positioning & Messaging | Omni-Channel Marketing | eCommerce | Network Marketing | Communications Strategies & Public Relations | Performance Based Marketing | ROI Modeling, Analysis, & Insight | Social Media Marketing | CRM Strategy & Email Marketing | Website Design & Development | Interactive Product Development | Content Marketing (Thought Leadership, RSS, Podcasts, & Blogs) | Viral & Word of Mouth Campaigns | Direct Mail & Newsletters | Direct Marketing | Direct Selling | Commercial, Video & Infomercial Productions | Strategic Partnership Negotiations & Deal Making

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Work Background

Executive Management AdvisorsManaging Partner | Advisor | Fractional CMO/CRO

Jan. 2007Los Angeles, CAA Full Stack Marketing and Operations Advisory https://www.executivemarketingadvisors.com - Areas of Focus: marketing, management consulting, business operations, media production, creative services, change management, organizational development, executive coaching. - Engaged to create and execute strategic marketing and business plans, lead teams, and direct agencies to drive significant increases in revenue, profitability, and brand recognition. - Client Industries Include: Business Technology, Health, Fitness, Nutrition, Workplace and Public Safety, News Media, Events & Activities, Cannabis, SaaS --- Executive Management Advisors (EMA) is an industry-leading full-stack management consulting firm that specializes in solving marketing, sales, and operations problems resulting in increases in highly profitable revenue for its clients. Led by its managing partner Greg Smith, who brings over 25 years of both agency and client-side expertise in all aspects of marketing and business operations, EMA provides custom, evidence-based strategic, implementation, and execution plans to businesses of all sizes. They have deep expertise in marketing technology, and more specifically in SaaS and content creation, curation, and distribution as both customers and as co-founders of a news media content software company.

High-Performance CoachingExecutive and High Performance Personal Coach

Jan. 2013Los Angeles, CAhttps://www.executivemarketingadvisors.com/high-performance-coaching CLIENT TYPES - Senior Management – Director to C-Suite - High Performers and High Potentials - Newly transitioned to a role or fast-tracked - Small, Mid, Large Size Companies - Across industries – most common include: Health, Fitness, Nutrition, Workplace and Public Safety, News Media, Events & Activities, Cannabis, SaaS. AREAS OF FOCUS - Managing Relationships with a boss, direct reports, peers, customers, and others - Executive Presence and Self Confidence - Emotional Intelligence and Interpersonal Behavior - 360 Evaluation - Motivating, Influencing and Developing Others - Resolving Conflict - Office Politics - Succession Planning WORKSHOPS AND TRAININGS - Leadership and Management Training - REST LIKE THE BEST, The Secret To Sustainable Success - Executive Health and Fitness (Mental, Physical, Emotional) - Facilitation Skills - Manager Coaching and Trust Development Skills - Team Development

International Coach FederationMember

Jan. 2018

Life Support SystemsBoard Member

Jan. 2006 - Dec. 2024Dedham, MALife Support Systems was established in 1977, and for over 45 years, our goal has been to empower our clients to effectively respond to a wide range of medical emergencies by offering a comprehensive solution that includes equipment, on-site service, and training. Life Support Systems is a national training center for the American Heart Association and other top certifying agencies; our experienced, professional instructors are committed to providing the highest quality training to the many thousands of people we train nationwide every year.

Keanr, Inc.Advisor

Jan. 2015 - Dec. 2017Los Angeles, CAA new company in the mobile sector. Keanr, seeks to enrich the user's social life. Keanr is the Go To Place for "All Things to Do.''

Outlook Amusements(Interim) Chief Marketing Officer | CMO

Jan. 2014 - Dec. 2015Burbank, CADrove marketing strategy with full P&L accountability to grow the business for this category leading direct marketing company, specializing in advice-based technology, products, and services with a history of over 4MM customers. Managed a $12.5MM annual advertising budget, reporting directly to the CEO as a member of the executive team.

Goldstar EventsVice President | Marketing

Jan. 2012 - Dec. 2014Pasadena, CALed marketing efforts for the “world’s biggest ticket booth,” providing half-price live entertainment ticket service to 4MM members in the top 30 US cities, reporting directly to the CEO as a member of the executive team.

BetterWorksVice President | Marketing & Sales

Jan. 2011 - Dec. 2012Santa Monica, CAHeld full P&L accountability for all marketing efforts of a Redpoint Ventures backed startup, supporting small and medium-sized businesses to create a better workplace by attracting, motivating, and retaining employees with local perks and rewards, reporting directly to the CEO.

j2 GlobalDirector | Marketing

Jan. 2007 - Dec. 2011Los Angeles, CADrove US customer acquisition efforts across all brands (including eFax, eVoice, and Onebox) of this world leader in advanced cloud communications services for more than 11MM subscribers in 4,600 cities and 49 countries. Directed all US voice services marketing efforts for a multi brand business unit with 2011 budgeted revenue of $40MM. America's 25 Fastest-Growing Tech Companies.

Herbalife Ltd.Director | Marketing North America (2006-2007) | Director | Online Marketing (2006)

Jan. 2006 - Dec. 2007Los Angeles, CALed all marketing efforts of nutrition, weight management, and personal care products for this major global network marketing company with $3B in annual retail sales and 1.5MM independent distributors. Managed a staff of 8 marketing professionals and led several cross-functional teams, reporting directly to the SVP, General Manager of North America.

Worldwide Excellence, Inc.Director | Interactive Marketing

Jan. 2005 - Dec. 2006Los Angeles, CAHeld full P&L responsibility for all interactive marketing efforts for this publicly traded direct marketing company, specializing in health, beauty, fitness, pet, and home consumer products, reporting directly to President and CMO.

Wicked Smart Marketing (WSM)Vice President | Client Services

Jan. 2002 - Dec. 2005Calabasas, CALed operations for this interactive marketing and advertising agency, including business development, media buying, client services, campaign management, communications/PR, and creative, reporting directly to CEO. Accountable for driving ongoing ROI, performance analysis and business development.