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Work Background
Yodo1 GamesHead of Product, Publishing
Feb. 2024 - Apr. 2025MontrealOversaw P&L, strategy, and operations for a gaming business unit focused on LiveOps, publishing, and revenue growth across mobile and PC platforms.
● Increased profit margins by 10% through operational streamlining and cost restructuring.
● Led cross-functional teams across product, LiveOps, marketing, and creative.
● Expanded publishing into Apple Arcade and PC, launching multiple new titles.
● Reorganized the business unit to cut costs while maintaining profitability.
● Built company-wide training programs linking team activities to revenue outcomes.
● Optimized monetization strategies using competitor analysis and engagement data.
Yodo1 GamesLead Product Manager
Nov. 2023 - Feb. 2024Montreal, Quebec, Canada
Ironbelly Studios Director of Product
Dec. 2022 - Nov. 2023Led product strategy, economy design, and monetization planning for a AAA PC shooter (FPS/3PS) with RPG elements, blending AAA development methodologies with mobile data-driven decision-making.
● Created a long-term portfolio roadmap informed by competitive analysis and market trends.
● Directed in-game economy and monetization system design to drive retention and revenue.
● Supported funding efforts through strategic deck creation and investor engagement.
● Integrated mobile best practices into AAA development processes to enhance feature
WildCard GamesProduct Owner
Apr. 2022 - Sep. 2022Montreal, Quebec, CanadaSole Product Owner responsible for driving product strategy, feature development, and LiveOps optimization for a portfolio of mobile casual card games.
● Improved product LTV by 25% through exhaustive A/B testing, feature iteration, and LiveOps calendar enhancements.
● Led the transition from outsourced to insourced development, building a full in-house cross-functional team.
● Introduced hybrid role structures (Technical Designers) to accelerate feature delivery and reduce documentation bottlenecks.
● Launched new games within the portfolio, contributing to major company growth.
WildCard GamesSenior Product Manager
Aug. 2021 - Apr. 2022Montreal, Quebec, Canada• Built out a comprehensive feature backlog
• Set design goals and coordinated with development team throughout implementation
• Conducted A/B tests to improve product overall LTV
Cognitive GamesFounder & Principal Consultant
Sep. 2019RemoteAdvising mobile and PC game companies on product, monetization, and LiveOps strategy.
● Consulted on product-market fit, monetization tuning, and feature development for international studios.
● Helped improve retention and ARPDAU through system design, LiveOps restructuring, and KPI-based roadmaps.
● Supported founders and product teams with publishing strategy, scaling plans, and investment materials.
● Led economy audits and LiveOps
Turbine Games ConsultingSenior Product Management Consultant
Sep. 2019 - Apr. 2025• With a focus Mobile Game IAP and Ad Monetization, aided many Top 100 grossing mobile games’ clients
• Through Analytics / Data Analysis, audited and provided reports to clients
• Concentrated on applying effective Freetoplay Economy Design & Monetization Design and Merchandising to help clients improve KPIs
• Audited and improved client LiveOps
GameloftSenior Producer/Senior Product Manager
Jan. 2019 - Sep. 2019Montreal, Quebec, CanadaLed LiveOps optimization, monetization improvements, and advertising strategy for Dungeon Hunter Champions, a midcore RPG/MOBA mobile game.
● Increased ARPDAU by 20%+ during live events through new event structuring methodologies.
● Restructured the LiveOps team from 80+ to 12 people over five months, focusing resources on high-impact initiatives.
● Revamped advertising pipelines and creative content to reduce CPI and improve UA effectiveness.
● Enhanced P&L-driven development practices across product and UA teams.
IGG CanadaSenior VP Product Development/Executive Producer
Nov. 2015 - Jan. 2019VancouverLed cross-studio product strategy, business development, and team restructuring for IGG, a leading global mobile game publisher with major titles like Lords Mobile.
● Directed the reorganization of IGG Canada's 35–40 person development team into a focused, agile-driven studio.
● Led the design and launch of Madlands, a 4X post-apocalyptic mobile strategy game.
● Provided key product audits and design feedback for Lords Mobile, contributing to systems adopted in the final $2B+ grossing product.
● Pursued strategic partnerships and M&A opportunities, including negotiations on deals valued up to $250M.
● Established quality assurance pipelines and provided cross-office product direction.
IGGStrategic Partnerships & Business Development Director
Apr. 2015 - Nov. 2015• Generated new company acquisition leads and pursued follow-up
• Performed due diligence checks on any potentials, adhering to company goals
• Key point of contact for acquired companies, providing support and direction
• Established internal testing and quality assurance team providing feedback on developed games
Reality Squared GamesMobile Dev Producer
Jul. 2014 - Apr. 2015Shenzhen• Spearheaded formation of company's game development project and department
• Set up and managed internal development team utilizing agile development techniques
• Designed and launched Chinese Three Kingdom Idle game 《Duang三国》
• Aided in publishing and operations, as well as localization.
• Utilized SCRUM agile development techniques to lead team and hit development benchmarks
Reality Squared GamesSenior Marketing & Brand Manager
Jul. 2013 - Jul. 2014• Established an international market planning team to produce and implement copywrite
• Led advertising art team to improve advertising copy. • Developed new advertising channels
• Aided in improving payment platform solutions
• Helped develop R2Games new user platform
Mechanist GamesMarketing Director
Aug. 2011 - Jun. 2013Xiamen, Fujian, China• Initiated, planned and established marketing department and following strategies. Including product, customer and channel marketing facets.
• Managed and determined company’s brand, marketing and PR efforts • Led, trained and molded an effective team of 20
• Successfully licensed the product in English, Arabic, Turkish, Russian and Polish
• Planned, implemented and attended company’s exhibition presence domestic & West
• Launched and maintained social network presence
Mechanist GamesGame Designer/Content Developer
May. 2011 - Jul. 2011Xiamen, Fujian, China• Developed in-game content and tools
• Aided in game design, plot, story and extension of features.
• Responsible for play testing and providing feedback
PurkinjeIT Assistant
Nov. 2010 - Dec. 2010• Aided in company’s IT needs and requirements: troubleshooting and workstation setup
• Helped prepare company for ISO certification.
• Wrote IT Manual consisting of operations, procedures and contingency plans.
Terror Games LTDMarketing and PR
Jun. 2010 - Nov. 2010 · Initiated and planned start-up company's global marketing strategy · Created and maintained company image through social networks, video and graphics · Fielded customer inquiries: email and telephone
Dragon, TQ Digital, FuzhouMarketing Leader
Dec. 2008 - Jul. 2009· Ran North American marketing operations · Wrote, edited, polished company's website and advertising copy · Designed merchandise to promote company's products · Designed and implemented online advertising strategies · Planned and conducted promotional events · Managed company's overseas online forums with over 150,000 active members · Game localization
Dragon, TQ Digital, FuzhouGame Designer
Feb. 2008 - Dec. 2008· Play tested company's alpha version software · Polished English versions of company's games and websites · Manipulated MySQL databases to enhance quality of play
York School of Foreign LanguagesTEFL Teacher
Jan. 2006 - Dec. 2010 · Implemented well-established curriculum · Taught all levels of students: Beginner to Advanced, kindergarten to adult · Conducted placement interviews
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