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Work Background
AmeriHealth CaritasSenior Digital Content Producer
Sep. 2023Newtown Square, Pennsylvania, United States
AmeriHealth CaritasDigital Content Producer II
Jul. 2020 - Sep. 2023Philadelphia, Pennsylvania, United States-Project manage the implementation of onboarding new business from kick-off all the way until final web lunch. -Partner closely with the teams that support brand, print creative, client management, corporate leaders and experts, information solutions and outside partners and suppliers -Researches, writes and edits online content for our enterprise digital assets -Stays abreast of current industry standards and techniques to ensure effective content that achieves the organization's goals -Maintains knowledge of standard concepts, practices, and procedures related to copy writing, with an expertise in digital -Ensures digital content is written and presented in a format that meets web usability standards, is consistent with company style guidelines and meets reading level requirements when necessary. -Conceptualizes, drafts, executes, and maintains SEO friendly digital content with our primary audiences in mind -Enforces digital content policies/standards and providing primary governance for all content -Understands keywords and meta tags with the ability to write web page titles, meta tag descriptions, alt tags for images, etc. -Uses web analytic data to expand content important to our audiences to prioritize most highly visited content and remove/archive unused or outdated content -Coordinates between various team members and teams for task inputs and suggestions to ensure timely completion of assignments -Manages multiple projects
UHSSocial Media Content Specialist
Jun. 2019 - Jan. 2020King Of Prussia, Pennsylvania• Produces content for numerous accounts on Facebook, Twitter, Instagram and other online use, including copywriting, posting, and reporting. • Engages in thousands of social conversations regarding UHS and its facilities. Monitors posts and notifications for errors and responses in real time with market sensitivity and constant care. Performs follow-up with Risk, Legal and local service lines when necessary. • Collaborates with marketing directors for assigned hospitals and other hospital and corporate employees to assist in planning and production of content that matches and reinforces hospital and corporate goals. • Fluent in online "buzz" surrounding various assigned hospitals. • Collaborates with internal advertising team (designers, copywriters, managers, etc.) to coordinate activities and ensure that online content is integrated into ongoing marketing campaigns. • Manages content and search engine optimization and search engine marketing. • Stays current with trends and technology in social media, identifies opportunities to apply new technology and techniques to platforms to gain efficiency and effectiveness. • Maintains ongoing content plans/calendars for social media accounts.
ComcastPPC Analyst
Jan. 2019 - Mar. 2019Greater Philadelphia AreaDrive overall paid search program tactics to achieve business goals by performing daily account management in conjunction with paid search vendor Grow revenue and profitability through assigned companies and projects Work with merchandising and other teams to correctly market all products in the target geographies Develop ad copy and traffic keywords/URLS to search engines (Google, Yahoo, Bing) Execute day to day optimizations including negative keywords, bid changes, testing, and reporting Provide knowledge/analysis of key metrics to identify, recommend and implement changes to enhance performance Continually monitor and evaluate search results and search performance across the major search channels Build daily/weekly/monthly SEM reporting
Stream CompaniesPPC Specialist
Jul. 2018 - Dec. 2018Malvern, PennsylvaniaDemonstrate consultative insights, internally and externally, and display the necessary leadership to drive Paid Search results for our clients. Develop a strong understanding of client’s products, competition, industry, marketing goals and objectives Analyze performance data and site analytics to develop insights for use in monthly and quarterly reporting. Responsible for various size PPC budgets and ensure money is being spent effectively and as scheduled Closely manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification
HibuAssociate Campaign Analyst
May. 2017 - Jul. 2018King Of Prussia, PennsylvaniaCampaign Building & Publishing: Ensuring all content of campaigns meet product guidelines. Campaign Optimization & Strategy Utilize internal systems and reports from the search engines to help make decisions on the direction of the campaign Perform ROI calculations to understand what campaign performance is needed Find and fix rejections on the search engines before they negatively impact the campaign Conduct pre-build call with clients prior to building their campaign
hibuSearch Campaign Coordinator
Mar. 2016 - Oct. 2016King Of Prussia, PennsylvaniaDedicated analyst (main point of contact for my customers) Website consultant Website editor and content writer Search Coordinator/Ad editor (PPC and Display Advertising) Google and Bing accredited
hibuDigital Service Consultant
Oct. 2015 - May. 2017King Of Prussia, PennsylvaniaDedicated analyst (main point of contact for my customers) Website consultant Website editor and content writer Search Coordinator/Ad editor (PPC and Display Advertising) Google and Bing accredited
Social Proper MarketingContent Writer
Jun. 2015 - Aug. 2015Social media marketing Web content writer Client/demographic research Content calendar and scheduling Marketing consultant
GTC Films & GTC BioTech Inc.Publicist
Mar. 2015 - May. 2015San Jose, CaliforniaPublic Relations and Marketing Write articles and press releases Advertise for TWIFF (The World International Film Festival) Research and strategize ways to bring our Indie Films to the public Market and Advertise medical devices created by GTC BioTech Inc. Contact potential business associates and companies about film and/or pharmaceutical collaboration.
Booksandmocha.comColumnist - Film reviews
Dec. 2014 - Feb. 2015To review and break down films by evaluating their story, entertainment value as well as the impact left on the audience. To explain cultural relevance and admiration for great films.
EthoSourceWholesale/sales assistant
Feb. 2014 - Oct. 2014Create presentations and sales materials. Coordinate delivery and installation quotations for sales representitives. Update pricing on casegoods and data systems from vendors. Proficient in MS Office, Salesforce, and Outlook.
Men's WearhouseWardrobe Consultant
Dec. 2012 - Jan. 2014Reading Area, PennsylvaniaFashion consultant and stylist. Versed in the industry of professional men's clothing and sportswear. Enthusiastic member of a sales floor team. Often pitched new ideas and modern concepts to clients.
Writer, editor and web publisher.Freelance Writer/Editor
Jan. 2012 - Dec. 2020Norristown, PennsylvaniaScript reader/ editor. Screenwriter Content Creator Copy Writer Digital Marketing Brand Consultant Vlogger/Blogger Web Editor Digital Marketing/Advertising Interviewer Event Planner Columnist Film Reviewer Writer. Commercials and short film. Sitcom spec script. Sitcom pilot and show bible. Feature films and film reviews. Film festival marketing and press releases. Published author.
Piercing PagodaKey sales associate
Sep. 2009 - Nov. 2012Exton and King of PrussiaCertified in Ear piercing.Promoted daily growth and sales. Maintained detailed records of all piercings in accordance with court and state procedure. Jewlery counts/inventory. Customer service.
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