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Work Background
DefineX - Consulting, Technology & LabsConsultant | Strategy & Change Design
Jan. 2025Istanbul, Türkiye
MastercardAssociate Managing Consultant
Mar. 2024 - Jan. 2025Istanbul, Turkey• Taking the role of a manager in consulting projects regarding financial payment systems and leading the workstreams
• Leveraged acquired expertise across diverse managerial consulting domains, including optimizing sales operations, formulating customer value propositions, etc.
• Augmenting key business performance indicators amidst evolving market dynamics, and identifying strategic interventions to address organizational pain points and resolve bottlenecks
MastercardConsultant
May. 2022 - Mar. 2024Istanbul, Turkey• Acquired proficiency in analyzing businesses from a managerial consulting standpoint catering to a diverse clientele including banks, fintech companies, e-commerce enterprises, and major tech corporations, particularly in the realm of payment-related activities
ING TürkiyeIITP | Strategy & Analytic Expert | Daily Banking & Payments Team
Apr. 2021 - May. 2022Istanbul, Turkey• Advised product teams through data analysis to optimize key performance indicators including activation, upsell, cross-sell, retention, churn, and customer loyalty metrics, implementing targeted campaigns, product offers, and segmentation strategies
ING TürkiyeIITP | Advisor | Retail Finance & Strategy Team | ING Global HQ Netherlands
Sep. 2020 - Apr. 2021Amsterdam-Zuidoost, North Holland, Netherlands• Compiled and presented financial and operational reports to senior management, offering strategic insights during strategy meetings. Led the redesign of quarterly CRM and Digital-focused reports for improved visualization and flow
ING TürkiyeIITP | Business Manager Associate | Strategy & Business Management Team
Sep. 2019 - Sep. 2020Istanbul, Turkey• Managed strategy meetings and project teams directly with the Head of Retail Banking. Identified growth opportunities and contributed to projects enhancing customer and product metrics across retail departments
ING TürkiyeIITP | Product & Analytic Associate | Savings & Investment Products Team
Mar. 2019 - Sep. 2019Istanbul, Turkey• Developed product management expertise by overseeing core operations, streamlining processes, and analyzing customer data for targeted marketing strategies
ING TürkiyeIITP | Analytic Associate | Customer Analytics Team in CRM
Jul. 2018 - Mar. 2019Istanbul, Turkey• Gained foundational skills in data analysis tools, applying an analytical problem-solving approach to conduct meaningful analyses and profiling
QNB FinansbankDigital Marketing Intern
Jun. 2017 - Dec. 2017Istanbul, Turkey• Led performance marketing initiatives, devising advanced campaign strategies and coordinating social media marketing with external agencies
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