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Work Background
FreelancerMarketing and Business Consultant
Feb. 2023As a freelance consultant, I help businesses identify and capitalize on growth opportunities through tailored marketing and business strategies aligned with organizational goals. My approach focuses on in-depth analysis of market trends, consumer behavior, and data insights, with the aim of enhancing competitiveness, profitability, and brand visibility in the market. Key Activities and Contributions: Strategic Market Analysis: Identifying new growth opportunities through data analysis, consumer behavior insights, and market trends, providing strategic recommendations for informed decision-making.
Action Plan Development: Crafting customized marketing and business plans to meet specific objectives, with a focus on long-term results.
Cross-Functional Collaboration: Working closely with cross-functional teams, collaborating with marketing, sales, operations, and finance departments to optimize resources and ensure effective strategy execution.
Profitability and Visibility Enhancement: Implementing strategies that drive profit maximization and increase brand visibility in both local and global markets.
Process Optimization: Helping businesses improve operational efficiency by utilizing agile methodologies and creative solutions that promote sustainable growth.
State Secretariat of Culture and Tourism of Minas GeraisMarketing Superintendent
Feb. 2022 - Jan. 2023Minas Gerais, BrazilStrategic Leadership in Promoting the State of Minas Gerais as a Tourist Destination
Responsibilities: Resource Management: Managed a robust annual budget of BRL 15 million, ensuring efficient allocation for marketing campaigns, events, demand-generation initiatives, and strategic partnerships.
Multidisciplinary Team: Led a team of 23 professionals, fostering collaboration between branding, performance, media, and tourism operations to achieve strategic goals.
Brand Narrative Development: Developed the concept “Freedom Lives Here” at the Secretariat, showcasing Minas Gerais as a unique tourism destination by highlighting its history, culture, and hospitality, while actively contributing to the state’s rebranding process.
Strategic Partnerships: Managed a network of suppliers, advertising agencies, and strategic partners, ensuring high-quality campaign execution and alignment with the state’s marketing objectives.
Fairs and Events: Planned and executed national and international events and trade fairs, positioning Minas Gerais in the spotlight of the tourism market.
Tourism Data in Minas Gerais (2022): Tourism in Minas Gerais grew faster than the national average. According to the Tourist Activity Index (Iatur), calculated by the IBGE, the state’s growth rate was 24.3%, 13.2 percentage points higher than the national average (11.1%).
Belo Horizonte International Airport recorded a 26.3% increase in aircraft landings between January and April 2023.
The passenger flow at Belo Horizonte’s bus station also increased by 10.3% compared to the same period in 2021.
Nooh! Soluções DigitaisManaging Parter - Digital Marketing Agency
Feb. 2013 - Jan. 2021Belo Horizonte, BrazilComprehensive leadership of a digital marketing agency for eight years, with a focus on team management, resource optimization, and establishing strategic alliances. Team Management: Supervised multidisciplinary teams across marketing, sales, and customer service, ensuring alignment with KPIs and strategic goals.
Strategic Development: Directed the overall strategy of the agency, driving sustainable growth and strengthening its competitive positioning in the market.
Financial Management: Planned and controlled budgets and cash flows, ensuring the financial health and profitability of the business.
Client and Partner Relationships: Developed and maintained strategic relationships with clients, suppliers, partner agencies, and other stakeholders, fostering effective collaborations and impactful results.
Strategic Alliances: Built partnerships and alliances to expand service offerings, drive innovation, and deliver integrated solutions to clients.
Business Expansion: Identified new market opportunities and launched initiatives that increased visibility and drove the agency’s revenue growth.
Ernst & YoungConsultor de Gestão e Marketing
Jul. 2012 - Feb. 2013Belo Horizonte, Brasil- Benchmarking of virtual police station implementations for the Information and Intelligence Superintendence of Civil Police in Minas Gerais State;
- Audit of quality & performance in Mineirão stadium renovation.
Nokia Siemens NetworksTrainee de Gestão e Marketing
Aug. 2010 - Dec. 2011Munich, Alemanha- Data warehouse management in IT infrastructure projects for Central Europe; - Responsible for the implementation of the MS Sharepoint system in my department; - Responsible for the recruitment, selection and hiring of international trainees. * At the time, the Nokia Siemens Networks joint venture
Junior Achievement BrasilCoordenador de Relações Institucionais
Jan. 2010 - Jul. 2010Minas Gerais, BrasilGerenciar o relacionamento com parceiros estratégicos (patrocinadores, instituições de ensino, voluntários), incluindo reuniões regulares, apresentação de resultados e identificação de novas oportunidades de colaboração (Ex: Gerdau, Samarco, Arcelor Mittal)
BrasifMarketing Analyst
Jul. 2007 - Dec. 2008Belo Horizonte, Brasil- To collect, consolidate and compare data to present Market Intelligence information to the executive board (Analysis of competition, competitiveness, performance and results);
- Department budget management;
- Direct support to the CEO.
IBMIntern at comercial department
Feb. 2007 - Aug. 2007Belo Horizonte, Brasil- Internal audit in accordance with ISO 9001 standards; - Reduced non-conformities by 45% with the implementation of new processes; - Direct support to the CEO.
TIM BrasilIntern at comercial department
Nov. 2003 - Oct. 2005Belo Horizonte, Brasil- Support with payments and contracts management and monitoring KPIs through SAP system; - Created a post tracking system that generated savings of 90k per year to the department.
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