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Work Background
Canvas WorldwidePaid Social Specialist
Mar. 2025Los Angeles, California, United States-Manage Hyundai/Genesis paid social media campaign performance, analyze audience behavior, and identify optimization opportunities alongside junior analysts.
-Evaluate creative for platform best practices, generate reports, and provide ongoing data-driven recommendations.
-Develop and deliver reports—both scheduled and ad hoc—translating data into actionable insights for clients and internal teams.
-Collaborate with team leads and client creative teams to refine strategies, implement testing, and drive performance improvements.
-Stay informed on industry trends, ad products, and emerging tools to enhance campaign effectiveness.
Canvas WorldwidePaid Social Analyst
Jan. 2024 - Mar. 2025Los Angeles, California, United States-Oversee Hyundai / Genesis paid social media campaigns for performance, pacing, and budget management while identifying optimization opportunities.
-Traffic, QA, and launch ads with accurate targeting, analyze performance data, and generate reports.
-Support strategy teams in executing paid media tactics while ensuring spend tracking and timely invoice payments.
MAK's TIPM RebuildersLead Design and Branding Specialist
Sep. 2023 - Jan. 2024Los Angeles, California, United States-Strategize and execute ongoing Social Media Marketing campaigns across all channels. -Update and oversee brand guideline implementation for print and web, including UI/UX. -Streamline content creation processes and ensure up to date utilization of technologies and trends for SEO, Adobe Products and current AI.
COOP ApprenticeDigital Marketing Intern
Aug. 2023 - Mar. 2024Los Angeles, California, United States-200+ hours of coursework gaining certifications and skills in Google Ads, SEO, and SEM. -Learning the foundations of a professional Digital Marketing position in a 16-week workshop training program to elevate my skills and knowledge within the field.
-Developing transferable professional, communication, and interpersonal skills.
Zero Proof CollectiveDigital Marketing Intern
Jun. 2023 - Mar. 2024-Working with the directors of this growing non-profit, utilize existing skills in graphic design and apply them in a digital marketing space. -Developed a social media strategy, mood boards, and expanded on existing color palette for branding optimization. -Rebuilding and expanding overall website to create a cohesive digital presence using Squarespace, Canva, Mailchimp and Adobe programs.
FizzGraphic Designer
Jan. 2023 - Mar. 2023United States-Responsible for creating 100+ logos tailored to college campuses
-Design several series of flyers for print and digital, instagram story-templates for individual universities and deliver in tight turnarounds. -Stay flexible to changing requirements and designs. Collaborated daily with team remotely to reach projected deadlines weekly.
Mad Love, LLCGraphic Illustrator
Sep. 2021 - Mar. 2022United States-Digitally illustrate repeating pattern designs for shoes, as well as product design mock-ups for various footwear outlines to be sent into production using Adobe programs. -Corresponded remotely with team designers and directors to fulfill vision for specific branding concepts.
Lowcard MagGraphic Designer
Apr. 2021 - May. 2021United States-Created digital graphics using Adobe programs for placement on clothing including T-shirts, hoodies and various other products. -Corresponded remotely with team designers to fulfill vision for specific branding concepts.
Swoan's GourmetGraphic Designer
Aug. 2020 - Jan. 2021United States-Create innovative design packages to elevate and differentiate branding and marketing and advertising initiatives. -Meet with client to determine marketing and design vision, scopes of work, budgets, and deliverable timeframes. -Format designs and media for use in various forms of print and web applications, and deliver production-ready graphics.
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